Why Did "Avatar: The Way of Water" Fail in Nigeria?
James Cameron's awesome sci-fi epic "Avatar: The Way of Water" has been a huge box office success, breaking multiple records, and grossing over $2.177 billion worldwide so far. It was the highest-grossing film of 2022, the highest-grossing film of the COVID-19 pandemic era, and the fourth highest-grossing film of all time. But it has failed in Nigeria grossing less than $800, 000 in 7 weeks in the country where "Black Panther: Wakanda Forever" has made $2 million so far.
Why?
Poor marketing and publicity caused the failure of "Avatar: The Way of Water" in Nigeria in competition with the highest grossing Nigerian movie, Funke Akindele's " The Battle on Buka Street" that has grossed over $1 million so far in 7 weeks.
Both the local and international film distributors failed in the marketing and publicity of "Avatar: The Way of Water" in Nigeria.
General poor marketing and publicity have caused many Nigerian and foreign movies to bomb in Nigeria and not because there are not enough cinemas in the most populous country in Africa.
If "Black Panther: Wakanda Forever" can make $2 million in 12 weeks in Nigeria, then "Avatar: The Way of Water" should have made over $1 million by now.
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- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series
