Showing posts with label Re-Branding Nigeria. Show all posts
Showing posts with label Re-Branding Nigeria. Show all posts

Friday, March 19, 2010

For God And For Nigeria, Don't Give Up!

For God And For Nigeria, Don't Give Up!

Champions of Re-Branding Nigeria will never give up on the great future of our beloved nation Nigeria.

My own mother lost three of her beloved children and elder brother in the Nigerian civil war and about a million of other precious lives were lost and yet the survivors returned to the One and only Federal Republic of Nigeria since 1970 to date.

Nigeria has survived coups and many other bloody conflicts, because we did not give up on the Nigerian Dream.
Maitatsine Riots of the early1980s claimed thousands of lives and Nigeria still moved on.
Over 10, 000 people have been killed in the Niger Delta conflicts over land and oil and Nigeria is still moving on.
The recent gory massacre of over 500 Berom natives in Plateau state left us in shock, but we are not going to give up on Nigeria.

Champions of Re-Branding Nigeria is for citizens of Nigeria and friends of Nigeria who believe in making positive changes in the nation building of a New Nigeria in the leadership of Africa among the comity of nations.

Join us on Champions of Re-Branding Nigeria

We are marching on to Victory.

~ By Ekenyerengozi Michael Chima

Saturday, August 15, 2009

Welcome To Re-Branding Nigeria Clubs on Facebook

I have put Re-Branding Nigeria Clubs on Facebook for all the members of the Re-Branding Nigeria Clubs in primary schools, secondary schools, Colleges of Education, polytechnics and universities to use Facebook to link to Re-Branding Nigeria Clubs and report progress of their respective Re-Branding Nigeria Clubs events and network with others locally and globally.

I am using my duly incomporated limited liability company, International Digital Post Network (IDPN) the largest Nigerian news media on the Internet to promote our Rebranding Nigerian project.

Yours proudly Nigerian,

Ekenyerengozi Michael Chima
The Publisher/Editor

Tuesday, June 2, 2009

Re-Branding Nigeria: Beauty and the Beast

Prof. Dora Nkem Akunyili

Re-Branding Nigeria: Beauty and the Beast

The beauty of Prof. Dora Nkem Akunyili is epitomized by her incorruptible personality. She is patriotic and pragmatic in her commitment to the nation building of a New Nigeria.

She became a national icon of patriotism and pragmatism and a popular role model for Nigerians when she was a successful Director General of National Agency for Food and Drug Administration and Control (NAFDAC) and used her position for the control and prevention of fake pharmaceutical products, foodstuffs and beverages in Nigeria. Her daring campaign against the importation, production and distribution of counterfeit drugs and unsafe food and subsequent destruction of fake drugs made her the heroine of the Nigerian government. Then surprisingly she was appointed as the new Minister of Information and Communication when most Nigerians thought she would have been more suitable as the Minister of Health. Dora Akunyili the Amazon accepted the challenge of her new office and soon came up with the banner of Re-branding Nigeria.

I see re-branding of Nigeria as the conscientization of Nigerians to develop a national consciousness for the reformation and redemption of Nigeria after decades of socio-political decadence and the institutionalization of corruption in public office.

Nigerians have been maligned and stigmatized all over the world as the infamous perpetrators of the 419 Yahoo-Yahoo Internet scams and shameless corrupt public officials. Nigeria has the worst reputation among African countries in the global village. Dora Akunyili believes we can redeem the battered image of Nigeria and came up with the new slogan of great nation, good people, but she has been confronting dissenting voices of opposition from several local and international quarters of cynical Nigerian skeptics and pessimists who have given up hope on the redemption of Nigeria. They do not doubt her capability, but they are afraid that she would not be able to reform Nigerians who are incorrigible criminals and who do not have scruples.

Behaviour change is tough, but no matter how disappointed most Nigerian are, Dora Akunyili believes that Nigerians are really redeemable. She reminds me of the fable of Beauty and the Beast.
But can the beauty of the incorruptible heroine tame the beast of corruption on rampage in Nigeria? My answer is yes, Dora Akunyili can do it and we should give her all the cooperation and support she needs for the redemption and transformation of corrupt Nigerians for the nation building of a New Nigeria that we can be proud of as a great nation of good people.

Tuesday, May 5, 2009

Re-Branding Nigeria: Governor Babatunde Fashola's Style

What have you done lately to assist Governor Babatunde Fashola (SAN) of Lagos State in his laudable projects of both social and economic reformation of Lagos, the most populous state in West Africa?
~ Hope Obioma Opara, the Publisher of Supple Magazine in Nigeria

This is a question for everyone in Lagos state and indeed what Babatude Fashola is doing is the best practical example of how best to re-brand Nigeria.

Leadership is best by example and the method of the commendable governor of Lagos state is worthy of emulation as he is using good administration to combat corruption.
He is already changing the old dirty and filthy image of Lagos by making repairs of the damaged roads, improving the health care service, educational system and civil service. Babatunde Fashola has achieved in only two years what the former governor Asiwaju Bola Ahmed Tinubu could not achieve in eight years.

Friday, April 10, 2009

Nigeria, A New Dawn

Nigeria, A New Dawn

Friday April 10, 2009
4.35 am

The Publisher of Supple magazine woke me up whilst I was asleep and enraptured in my dream. a dream that was more of a vision of a new Nigeria.

I saw the former President of Nigeria, Chief Olusegun Obasanjo speaking at a world press conference in Nigeria, with a mammoth crowd of journalists and publicists.
I saw a foreign newspaper report with the headline Nigeria in a Dawn and then I saw two wide palms lifting up Nigeria in the sunrise with green foliage in the background and wind blowing.

I believe this dream is a vision of the re-branding campaign for a new orientation for the reformation of Nigerians in the nation building of a New Nigeria in the leadership of Africa in the 21st century.

Friday, March 20, 2009

Alder Consulting is Responsible for the Failure of the Nigeria: Heart of Africa Project

“We intend to source money from the public sector, which is government, private sector and the people of Nigeria. Re-Branding Nigeria is not a jamboree for spending money. We intend to account for all funds.”
~ Prof. Dora Akunyili

It is shocking that over N1 billion was wasted on the ill-fated Nigeria: Heart of Africa project. The honourable Minister of Information and Communication said, N750 million was appropriated for the “Heart of Africa” project in 2007, N308 million was allocated to the project in 2008 and N299 million has already been spent out of the N308 million. And N150 million has been appropriated for the Nigeria: Heart of Africa project in 2009. But believe it or not, the National Assembly is ignorant of any budget for the Nigeria: Heart of Africa project!

How can the elected lawmakers be ignorant of the budget of a national project that was conceptualized by Alder Consulting as a duly registered contractor of the Federal Government of Nigeria?

The Heart of Africa Project

In 2004, the Federal Ministry of Information & National Orientation was desirous of a cohesive image programme for Nigeria that would promote the country’s national brands while at the same time, address the negatives.

To accomplish this, Alder Consulting conceptualised what is known as the Heart of Africa Project (aka the Nigeria Image Project), a programme for Nigeria's image management and economic progression.

In developing the overall framework for the project, we conducted a Brand Asset Audit of Nigeria and evaluated the strengths & weaknesses of those assets. (This was done to identify strong and credible Nigerian brands to be marketed). We also executed extensive research to identify Nigeria's brand eroders and their effects.
Based on the results of the Audit and research, a detailed implementation plan was developed by Alder which was adopted by the Ministry. A logo (and other graphical elements) was designed for the Heart of Africa Project. The implementation plan was subsequently presented to various stakeholders using customised multimedia presentations and Cds.

Marketing materials were designed including internal/external marketing
communication materials (print adverts, billboards, marketing brochures and other publications) and a budget and comprehensive media plan were developed. During the course of the Project, we were called upon to script a series of CNN advertisements. An advance website for the Project was also developed by Alder.

The programme is currently being implemented under the auspices of The Federal Ministry of Information & National Orientation and Alder has been retained as consultants on the project. A Business Support Group has been constituted for the Project from the Private Sector.
~ Alder Consulting

The hundreds of millions of naira appropriated to the Nigeria: Heart of Africa project have been spent and Nigerians have the right to know how they were spent.

The millions of naira of public funds appropriated to the project must have been misappropriated?

Alder has questions to answer and the management of Alder and the previous ministers of the Ministry of Information and Communication must tell Nigerians how they spent over N1 billion on their White Elephant project.

Those who embezzled over N1 billion under the camouflage of the Nigeria: Heart of Africa Project are not invisible spirits and the new Minister of Information and Communication should probe the committee that was responsible for the failure of the last re-branding project and not sweeping it under the carpet. Nigerians should not be taking for a ride again.

Saturday, February 21, 2009

Dear Vint Cerf, We Are Re-Branding Nigeria

There is a subtext to “Don’t be evil” and that is “Don’t be illegal”
~ Vint Cerf

Dear Vint Cerf,

You may be the Chief Internet evangelist at Google, but I bet you that you will not get a standing ovation if you come to Nigeria, because Nigerians do not love anyone who is too much of an evangelist in being legit and most of the evangelists in the most populous country in Africa do not practice what they preach and their millions of followers have also followed in their fast footsteps of sharp practices of get-rich-quick schemes and scams, from the street to the corridors of power.. Nigerians do not think being illegal is evil; otherwise they will not be giving national honors and awards to Nigerian politicians and entrepreneurs whose main source of income is by bribery and corruption. The so called Nigerian public office holders are political contractors who rigged their way into office by hook or crook and to them; honesty is not the best policy in Nigeria.

Do not be disappointed that you will not get a red carpet reception if you come to Nigeria to insist on your gospel of honesty and transparency. You will find some hope in the beacon of the Nigerian intelligentsia of and other upright Nigerians who share your gospel of truth and can rub shoulders with you.

The news of Nigerians being the happiest people in the world is as bogus as their political hocus pocus, because these so called happiest people on earth are the same millions you will see smiling at you and still lying through their teeth as they grin pretending to be happy to see you. But before you can say VGC, they would have conned you online or offline. So, until further notice, beware of them.

As at present, we are set to re-brand Nigeria after we found out that many other African countries also claimed to be the heart of Africa, we have decided to go higher in the leadership of Africa in the world. So, Vint, you will be happy to see Prof. Dora Akunyili flying the Nigerian Flag in the flying colours of New Nigeria that is the Nigerian Dream of every true Nigerian in Nigeria and the Diaspora.