Showing posts with label Speak Like a CEO. Show all posts
Showing posts with label Speak Like a CEO. Show all posts

Wednesday, January 26, 2011

Americans Like People Who Speak Like They Do

26 Jan 2011 12:08 Africa/Lagos

Americans Like People Who Speak Like They Do

Half of adults think speakers with Southern accents are nice, British accents are sophisticated and New York City accents are rude

PR Newswire

NEW YORK, Jan. 26, 2011

NEW YORK, Jan. 26, 2011 /PRNewswire/ -- Accents are a funny thing. Certain ones prompt stereotypical thought, which might be why people often deny having an accent. Yet, when asked about various attributes, Americans living in the East, Midwest and South all give more flattering responses about the accents from their areas than do adults from elsewhere.

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These are some of the results of The Harris Poll ® of 2,331 adults surveyed online between December 6 and 13, 2010 by Harris Interactive®.

When asked to think about hearing various accents half of adults say they think speakers with a Southern accent are nice (49%), two in five say the same for speakers with a Midwest accent (40%), one in five say those with a British accent or New England accent are nice (19% and 18%, respectively) while less than one in ten say so for speakers with a New York City accent (7%).

Half of adults also think those with a British accent are sophisticated (47%)—far more than adults say so for any other accent (between 20% for New England accents, down to 6% for Southern accents). And, while half of adults think that speakers with New York City accents are rude (51%), very few adults say the same for any other accent listed (between 14% and 4%).

Regional Differences

Despite speakers sometimes denying their regional accent, adults award accents from their own area more positive descriptions and fewer negative ones, than adults from other areas do. For example:

* Southerners think that speakers with Southern accents are nice (59%) and honest (45%) more often than those from the West (42% and 28%), East (44% and 29%) and Midwest (45% and 31%) do;
* While just over one in ten adults think that speakers with a New York City accent are intelligent (12%), a higher percentage—18%—of those in the East say this, compared to fewer in the Midwest (12%), West (11%) and South (10%) who say the same;
* Similarly, one in six Easterners say those with a New York City accent are honest (16%), compared to very few in other regions who agree (between 4% and 6%); and,
* On the opposite end of the spectrum, although most adults think speakers with New York City accents are rude (51%), only 46% of Easterners agree, compared to more Midwesterners (54%), Southerners (54%) and Westerners (48%) who say this.

This pattern continues as Midwesterners say that speakers with a Midwest accent are well-educated, intelligent, nice and honest more frequently than adults from other regions say the same. In fact, over half of Midwesterners (55%) say someone with a Midwestern accent is nice compared to 42% of Westerners, 36% of Easterners and just 31% of Southerners who say this.

Does this matter?

Americans cheerleading for their own regional accents is not limited to complimentary adjectives—U.S. adults think that their accents would actually beat out the others in a competitive job market. When asked if four equally qualified applicants for a certain job were only differentiated by their accent, two in five adults (39%) say that the applicant with the Midwestern accent would get the job. However, 63% of Midwesterners say this compared to between 41% and 21% of adults from the other regions who do.

With regard to other regions, a quarter of Easterners say the job would go to the person with the New England accent (26%) compared to fewer adults from elsewhere who agree (between 17% and 9%). One in five Easterners (19%) also say it would go to the New Yorker (compared to between 14% and 7% of those from other areas), and one in five Southerners (18%) say it would go to their applicant, compared to very few adults from elsewhere who agree (between 7% and 3%). Easterners are also more likely than other regions to say the job would go to the person with the British accent (27%).

So What?

Although TV news and other media personalities often work to overcome distinctive regional accents, it doesn't seem that local inflections are bothersome, at least not to an audience from that area. However, it might be interesting if speakers are skilled enough to play up their accent, or not, depending on their situation – it appears there may be circumstances where a different style of pronunciation could work well to one's advantage.

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Thursday, March 12, 2009

MasterCard Worldwide Remains Top Corporate Card and Expense Services Provider According to Global Finance Magazine

12 Mar 2009 15:00 Africa/Lagos

MasterCard Worldwide Remains Top Corporate Card and Expense Services Provider According to Global Finance Magazine

PURCHASE, N.Y., March 12 /PRNewswire/ -- MasterCard Worldwide has been named the "Best Corporate Cards and Expense Services Provider" by Global Finance magazine for the third consecutive year. The award was bestowed to MasterCard for innovative solutions that enable value and efficiency in commercial payments. MasterCard was selected by the publication's editors who incorporate input from industry analysts, corporate executives and technology experts in determining the award's recipient. The results of the exclusive survey are published in the March 2009 issue of the magazine.

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The award highlights MasterCard's leadership as a premier provider of commercial payment solutions that provide actionable information, turnkey integration and unmatched optimization benefiting issuers, merchants and their corporate customers around the world.

"At MasterCard, we continue to advance commerce globally by creating more advanced methods of payment. Our unified structure allows us to leverage insights and innovation from all corners of the world," said Steve Abrams, Global Product Group Executive, Commercial Products, MasterCard Worldwide. "We are honored to have been recognized by this panel of industry experts for our efforts. We understand the pressures our customers face in this economic environment and remain committed to developing payment solutions that help them derive real business value."

MasterCard develops end-to-end payment solutions for large corporations, small and mid-sized businesses as well as public sector agencies around the world. At a time when cost savings are top of mind, MasterCard is working closely with issuers, merchants and acquirers to deliver customized products and services that help companies and agencies effectively manage and optimize their businesses.

"In today's challenging global economic environment, companies need the best tools and advice available to make their businesses run more efficiently than ever," says Global Finance publisher Joseph D. Giarraputo. "Our awards identify the banks and providers of products and services that consistently improve transaction processes to speed collections and reduce risks. MasterCard was awarded the best Corporate Card and Expense Services Provider because their solutions enable companies to get the most out of their capital and resources."

Factors considered in selecting the winners included profitability, market share and reach, customer service, competitive pricing and product innovation.

About MasterCard Worldwide

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to

About Global Finance

Global Finance, which marks its 22nd year of publishing in 2009, has 50,000 subscribers and more than 254,000 readers in 158 countries. This audience includes chairmen, presidents, CEOs, CFOs, treasurers, and other financial officers responsible for making investments and strategic business decisions for global companies and financial institutions. Global Finance also targets the 8,000 key portfolio investors who control over 80% of all assets under professional management.

Source: MasterCard Worldwide

CONTACT: Naya Larsson of MasterCard Worldwide, +1-914-249-3916, , or Kaitlin Jaxheimer of Weber Shandwick,

Web Site:

Speak Like a CEO: Secrets for Commanding Attention and Getting Results

Have you seen American Times Online Today?
Do not miss it!

Monday, March 9, 2009

Speak Like a CEO: Secrets for Commanding Attention and Getting Results: Secrets for Communicating Attention and Getting Results

Speak Like a CEO: Secrets for Commanding Attention and Getting Results: Secrets for Communicating Attention and Getting Results

Product Description
An award-winning news anchor presents methods for better communication in any business environment
During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:
• Reveals the secrets for communicating in any situation .
• Describes simple techniques for acing speeches, presentations, media interviews, QAndA sessions, business meetings, and more .
• Outlines self-improvement plans that can easily be customized to your needs .
• Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity .

From the Back Cover
On your rise to the top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room?
In Speak like a CEO Suzanne Bates proves that you don't have to be a natural-born speaker to develop a compelling communication style all your own. Whether you're in the corner office or the Oval Office, at the dining room table or before an audience of millions, you'll find a blueprint to speak like a leader and get results. Not another one-size-fits-all guide to better presentations or public speaking, Speak like a CEO is a sophisticated approach based on the philosophy that successful leaders have their own unique communication styles. Its self-assessments, exercises, and customizable self-improvement plans let you zero in on your strengths as a communicator and discover your natural abilities.
As an award-winning news anchor, Bates interviewed more than ten thousand business and political leaders, celebrities, and newsmakers--and she saw them at their best and worst. Now a sought-after executive trainer with national and international clients, she is renowned for her ability to transform leaders who avoid the spotlight into bold, confident, natural speakers. In Speak like a CEO, she arms you with the same techniques that have helped her clients become communicators extraordinaire. You'll find tricks of the trade, whether speaking in front of crowds and cameras or one-on-one.
Speak like a CEO also offers you a chance to learn from the masters. You will be inspired by the advice and experience of leaders including Rudolph Giuliani, Mario Cuomo, Colin Powell, Oprah Winfrey, Jack Welch, and Richard Branson. You'll learn techniques of Hillary Clinton, Joe Biden, and even Abraham Lincoln. Speak like a CEO shows you how to:
• Overcome pressure and project a relaxed, comfortable presence .
• Warm up any meeting and keep your audience engaged .
• Discover your own authentic way to communicate .
• Handle difficult conversations, interviews, and questions with confidence .
• Ace the most challenging situations, including speeches, presentations, media interviews, QAndA sessions, business meetings, public debates, and more .
• Create a simple, step-by-step plan so that you master every aspect of speaking .
. .
Your guide to handling any communication challenge like a pro, Speak like a CEO is one resource you don't want to be without. Whether you're on your way to the top or you've already arrived, you'll refer to it again and again.
. . .
"Speak like a CEO is a must-read for any professional who recognizes the key to success: building relationships. Whether you're giving a speech, meeting with employees, or networking with potential customers, this book will teach you how to master the art of communication so you can convey your message with warmth, authenticity, and conviction. If you want a big edge over the competition, you need to read this book!"
. --Cheryl Richardson, author of Take Time for Your Life
"In Speak Like a CEO Suzanne Bates provides clear and wise advice on how to find our authentic voice. This is a truly valuable book."
. Ken Blanchard, Co-author The One-Minute Manager� and The Secret
"It is neither the smartest nor the hardest working CEOs who succeed in business. It is the ones who best.