Wednesday, March 20, 2013

Ebonylife TV, Ready To Change the African Media and Entertainment Landscape Forever

Ebonylife TV, Ready To Change the African Media and Entertainment Landscape Forever

TINAPA, CALABAR (JANUARY 13, 2013) For too long the story of Africa has remained the same, with the continent being stereotyped by western and at times, African media, as sinister, mysterious and unknown; a land of savagery where nature is without mercy and where deadly beasts of the jungle are supreme; where disease, corruption and violence are the only signposts of existence; where all the indices of modern development are either non-existent or at an all-time low. However, the sun is rising over a new Africa. And in the ever glowing words of one the fathers of modern African literature, Professor Chinua Achebe, which asserts that “if you don’t like someone’s story, write your own”, EbonyLife TV, Africa’s first global black entertainment channel, is about to change some of the gloomy stories around Africa’s media and entertainment landscape with something bold, new and exciting.

For this reason, EbonyLife TV is launching a Media Campaign themed, “Everything You Think You Know About Africa Is About To Change Forever.” Beyond mere rhetoric and philosophy, this campaign is rooted in the very essence, promise and vision of the EbonyLife TV brand.

Ebonylife TV, a multi-broadcast channel will be rolling out its global media and entertainment network soon and will be helping to consolidate Africa’s position in the world of premium international broadcast with its bouquet of unique, interactive and participatory programming. The Roll out will start Pan Africa wide on the DSTV platform by virtue of a channel distribution agreement signed with Mulitichoice Africa earlier this year and a Joint Venture Agreement signed with the Cross River State Government on building Africa’s first Global multi-broadcast platform, at Studio Tinapa.

The EbonyLife TV Roll out distribution strategy also includes Sky TV in the UK and DISH in the United States, with Brazil, Canada and other parts of Europe in the works. Also, to provide technical backbone and drive EbonyLife TV’s content distribution on multiple broadcast platforms like Android, Tablets, Mobile and Web, EbonyLife TV has struck a robust partnership with Globecast, the leading global provider of content management and worldwide transmission services for professional broadcast delivery.

Positioned as an original African entertainment brand with international standards, the EbonyLife TV programming is produced by Africans for a global black audience and will deliver an ensemble of engaging and authentically African entertainment content in drama, comedy, reality, lifestyle, talk, magazine, feature film and factual programming that reflects the dreams and daily experiences of Africans while being youth empowering, gender sensitive and enterprise-building.

Having concluded its first production in September 2012 with the US State Department collaboration on Culture Connects, a cultural journey to explore the traditions and values that Africa and America hold dearly, EbonyLife TV has now canned a good number of episodes of its programming, ready for pre-production at its Head Quarters at Studio Tinapa in Calabar, Cross River State.

EbonyLife TV is already making history as the first Network and distribution platform in Africa to produce over 700 hours of premium original content made in Africa for a global audience.
Indeed, change is coming into the African Media and Entertainment industry. We urge Nigerians, Africans, and the global community to get ready. Because everything you think you know about Africa is about to change forever.

About Ebony Life TV
EbonyLife TV is Africa’s first Global Black Entertainment TV Channel on the DSTV Platform broadcasting to a territory known as Sub Sahara Africa and syndicated on other pay TV Platforms worldwide. The EbonyLife vision is to create Africa’s first flagship entertainment brand, by broadcasting premium quality locally commissioned and internationally licensed programming targeted at:

- The growing middle and upper class audiences within Sub Sahara Africa
- Global Africans – Africans in Diaspora
- Non Africans with business and leisure ties to Africa.

Office Address:
Ebony Life TV
VLA House
Plot 1646, Oko Awo Street,
Victoria Island, Lagos, Nigeria.

Media Contact:
Olajide Olaoluwa
Tel: 234 (0) 803 313 5747.

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