Wednesday, March 13, 2013

Ebonylife Tv Offers Nigerian Entrepreneurs An Exciting Prospect

Abolade Durojaiye, Head, Business Development, Media and Entertainment City Africa.

Ebonylife Tv Offers Nigerian Entrepreneurs An Exciting Prospect

TINAPA, CALABAR (FEBRUARY 21, 2013) Entrepreneurs in Nigeria can now actualize their various business visions and goals more easily through greater increase in their brand or product awareness made possible by highly discounted advertising opportunities through EbonyLife Xcel.

Xcel is the EbonyLife TV enterprise building package that empowers Small and Medium size Enterprises by helping them put their products and services in the faces of millions of customers Pan African wide via the DStv platform. In addition, the package also includes EbonyLife TV working with XCEL Business Entrepreneurs on the conceptualization and production of quality camera-ready TV Commercials for their businesses for international broadcast.

EbonyLife Xcel is a unique opportunity for limited discerning entrepreneurs across the entire continent who have a business turnover of between N10m to N150m a year and who desire to grow their business by advertising on TV but who may have a limited budget to advertise through the medium. The Xcel proposition enables entrepreneurs invest an agreed minimal amount per month for spot Advertisments on the EbonyLife TV Channel. This plan is designed to help deliver increase in the visibility of their products or brands, with the attendant result being an expansion in their customer base, revenue and profitability and customer loyalty.

“EbonyLife XCEL is an initiative for Small and Medium businesses in Nigeria who have built their companies from the ground up and are successfully creating significant and powerful brands that can stand shoulder to shoulder with their foreign counterparts,” said Head, Business Development and Strategy of the Media Company, Abolade Durojaiye.

Stating further she said, “These indigenous companies would benefit greatly from exposure on our various media platforms, and that is why EbonyLife TV is presenting them with unprecedented access at a discounted rate. The EbonyLife XCEL initiative, offers the production of a 30 second TV commercial and 100 advertising spots to run for a 13 week period during our advertising belts”.

According to her, “This offer is unprecedented and we are confident that the exposure companies would receive will help expand their business and strengthen their brands. We are able to sustain this introductory offer because we made a decision in support of Small and Medium businesses; to celebrate the launch of the EbonyLife TV Channel with only 100 XCEL partners.”

CEO of EbonyLife TV, Mo Abudu, reinforces this position, “It is important to start to grow our indigenous, tried and tested brands into becoming international brands. For the first time ever, we offer growing brands a Pan African platform to stand shoulder to shoulder with the biggest and best brands globally, at an affordable cost.”
EbonyLife TV is Africa’s first Global Black Media and Entertainment Channel set to produce and broadcast over 700 hours of premium and original African content Pan Africa on the DSTV platform, and globally on Sky TV in the UK and DISH in the United States, with roll out plans also including Brazil, Canada and other parts of Europe.

About Mo Abudu
Mosunmola Abudu, popularly known as Mo Abudu, Nigeria's famous talk show host, TV producer, media personality, human resources management consultant and entrepreneur.
Abudu started off her career in the UK as a recruitment consultant in 1987, becoming a branch manager. She went on to work for the Starform Group, managing the Corporate Credit Management Exhibition from 1990 to 1992.
In 1993 she joined Arthur Andersen for Esso Exploration & Production Nigeria Limited (now ExxonMobil) to head their Human Resources and Training unit. She left in 2000 to establish a privately owned specialist human resources development company known as Vic Lawrence & Associates Limited (popularly known as VLA).
While running VLA, Abudu developed an executive training centre at the Protea Hotel, Oakwood Park, Lagos.
Abudu is the Executive Producer & host of a TV talk show, Moments with Mo, which is the first syndicated daily talk show on African regional television

About Ebony Life TV
EbonyLife TV is Africa’s first Global Black Entertainment TV Channel on the DSTV Platform broadcasting to a territory known as Sub Sahara Africa and syndicated on other pay TV Platforms worldwide. The EbonyLife vision is to create Africa’s first flagship entertainment brand, by broadcasting premium quality locally commissioned and internationally licensed programming targeted at:

- The growing middle and upper class audiences within Sub Sahara Africa
- Global Africans – Africans in Diaspora
- Non Africans with business and leisure ties to Africa

Office Address:
Ebony Life TV
VLA House
Plot 1646, Oko Awo Street,
Victoria Island, Lagos, Nigeria.

Media Contact:
Olajide Olaoluwa
Tel: 234 (0) 803 313 5747

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