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Thursday, September 12, 2013

Apple Remains World's Most Valuable Brand Corporation, Followed by Coca Cola and Google

11 September, 2013 11:00. Africa/Lagos Apple Remains World's Most Valuable Brand Corporation, Followed by Coca Cola and Google VIENNA, Austria, September 11, 2013 /PRNewswire/ --


The global brand value ranking eurobrand GLOBAL TOP 100 by eurobrand - the  European independent experts for brand, patent & IP valuation & strategy, examining more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia.
Details and reports: http://www.eurobrand.cc

 
The most valuable global brand Apple with a brand value of EUR 110,034 bn is followed by the brand portfolio of the Coca Cola Company representing a value of EUR 67,224 bn and Google with a brand value of EUR 55,000 bn .

LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 39,344 bn (global rank 12), followed by Nestlé with a value of EUR 34,364 bn and Vodafone representing a value of EUR 28,926 bn .

China Mobile with a brand value of EUR 45,070 bn remains No.1 in Asia and climbed up Global TOP 10, followed by Samsung (EUR 25,517 bn) and Toyota (EUR 22,221 bn).
Gerhard Hrebicek , CEO of eurobrand and President of the European Brand Institute summarizes this year's major findings:

Volkswagen Group No. 1 automotive brand, Facebook - highest growth
Globally, Facebook shows the highest increase by +28.80%. Highest growth in Europe shows global No.1 automotive brand corporation Volkswagen Group (Germany) gaining +25.10%.
US brand landscape is dominated by IT& technology and Consumer Goods representing 41% of Global TOP 100 brand corporations. Europe represents 43% with German brand corporations leading, whilst Asian brands account 15% and Brazil 1%.

Upcoming eurobrandforum on October 9, 2013 in Vienna gathers international brand decision makers, focusing on Women Brand Leadership with US- keynote speaker Catherine Kaputa. Program & registration: http://www.europeanbrandinstitute.com/forum .
Press Contact:
eurobrand
Dr. Gerhard Hrebicek
T:+43-1-532-1000-52
office@eurobrand.cc
http://www.eurobrand.cc

 
 
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