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Thursday, November 27, 2014

Digital Media Market (TV Focus): M-Commerce, E-Commerce Reviewed in Global Research Reports

DALLAS, November 26, 2014 /PRNewswire/ --


The Global Digital Media - Smart TV, Digital TV and IPTV Trends market research report provides important insights into the vibrant global TV market, which is undergoing significant transformation. This report includes key trends, statistics, case studies and analyses on the key sectors, which comprise the TV market including Digital, Pay TV, Online video streaming, Mobile TV and IPTV. It explores the trends occurring in multi-play bundling supported by relevant case studies and a future based on Over-The-Top (OTT) services. In addition, the report provides insightful regional overviews by experts for North America, Europe, Africa, Middle East, Latin America and Asia Pacific. Complete report is available at http://www.marketreportsonline.com/291539.html .

The Global Digital Economy - The Rapidly Evolving E-Commerce and M-Commerce Markets research is an annual report of information on the global development of e-commerce and m-commerce and incorporates key insights, statistics, examples and trends. The report explores some of the larger issues surrounding the rise of Over-The Top (OTT) services and provides expert insights into e-payments, e-banking, entertainment apps, mobile location based services and digital advertising. The report includes regional information across North America, Europe, Africa, Middle East, Latin America and Asia Pacific. Complete report is available at http://www.marketreportsonline.com/371394.html .

The digital TV and video broadcasting industry has changed beyond recognition and it continues to evolve. Consumer habits are shifting from broadcast TV to on-demand content - especially streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets, and Smart TVs.

Pay TV across the various platforms - including cable TV, IPTV, and satellite TV - continues to rise in popularity, and this trend is reflected in the market's increasing service revenues. IPTV is the fastest-growing pay TV platform from a global perspective.

Video applications over broadband are being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes. Online video streaming already makes up the largest component of internet traffic, and is set to continue growing faster than other digital formats.
Streaming video providers face increasing competition as more and more companies enter this extremely promising market. The most successful of these has been US-based Netflix. Since 2010, it has been gradually expanding outside of its domestic market, and has seen its international subscriber base triple between 2012 and 2014.

Besides commercially produced media, users are producing their own videos to share their interests with like-minded people. YouTube proved early on that watching videos on the internet, particularly free user-generated videos, could be hugely popular, and this trend is continuing to grow.
Mobile TV/video is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.

The 'triple play' concept comprises fixed voice, video and data applications - all delivered over one single access subscription. Many companies also offer 'quadruple play', in which mobile voice services are added into the equation. Bundled offers are very popular in parts of Europe, particularly in France, Italy, and the Netherlands. A number of countries in Asia are also leading multi-play developments.

Spending on advertising using digital media channels is continuing to grow in market share despite economic conditions slowing down the growth of overall advertising spending. In 2014 the advertising sector is focused on the future opportunities offered by multi-screen developments. In other words, a cross-marketing approach involving multiple devices including TV, touchscreen tablets, computers, laptops, mobile phones etc. In addition, advertisers and content developers/providers are eyeing off the potential opportunities offered by the Over-The-Top (OTT) content distributed by Smart TVs. Digital marketing as a whole remains a growth area, as marketers shift towards these types of advertising methods at the expense of traditional formats. Order a copy of Global Digital Media - Smart TV, Digital TV and IPTV Trends market research report at http://www.marketreportsonline.com/contacts/purchase.php?name=291539 .

The Global Digital Economy - The Rapidly Evolving E-Commerce and M-Commerce Markets report provides important insights into how the telecoms industry transformation and growth of Over-The-Top (OTT) services has both impacted upon the digital economy and the telcos. This unique report includes information and statistics on the global e-commerce, e-payments and m-commerce markets; mobile location based services and apps based on entertainment.  In addition the report provides insights and statistics on the global digital advertising sector which provides a valuable source of revenue to many of those operating in the digital media sector. Insightful regional overviews are provided for North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

Examples of key insights:
  • Mass market m-commerce is slowly coming to fruition. There appears to be a direct correlation between the frequency of mobile internet use and the use of advanced internet services such as mobile instant messaging, email and social networking.
  • Consumer willingness to seek cheaper and broader retail options is a driver behind both the growth of e-commerce and m-commerce.
  • Global m-commerce sales are expected to reach around $120 billion globally in 2015.
  • Banks are realising the world is changing and social banking is becoming a key trend. The Internet media companies continue to battle for supremacy in this vibrant market.
  • Outside of the banks, PayPal has established itself as the most advanced e-payment system worldwide. In September 2013 PayPal launched its Beacon service with utilises Bluetooth technology and allows a shopper to complete their in-store purchase at selected retail outlets without having to physically open the PayPal app.
  • Cloud computing allows e-retailers which don't have the resources or capacity to manage their sites infrastructure to tap into a cloud based services. Mobile cloud-based payments are being explored via HCE technology.
  • In 2014 the rise of alternative Over-The-Top mobile messaging services is becoming a serious threat to the traditional operators' revenue streams and is considered to be a disruptive development. It is important to note that messaging itself is not in decline - it is the business models which are changing.
  • Asia Pacific in particular is considered a key area for future e-commerce and m-commerce growth. Singapore, Hong Kong, Japan, South Korea and Australia are just some of the countries in Asia Pacific which have embraced online spending and China and India offer enormous potential in the future.

Order a copy of Global Digital Economy - The Rapidly Evolving E-Commerce and M-Commerce Markets report at http://www.marketreportsonline.com/contacts/purchase.php?name=371394 .
Explore more reports on social media market and other research on IT & Telecommunication sectors at http://www.marketreportsonline.com/cat/information-technology-market-research.html .

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