Tuesday, November 4, 2014

What Jesus Christ Taught Me About Advertising and Brand Management

Symbol of the five loaves and two fishes Jesus Christ multiplied to feed over 5, 000 people. Matthew 14:13-21. Photo Credit: St. Michael's Homilies
And John answered him, saying, Master, we saw one casting out devils in thy name, and he followeth not us: and we forbad him, because he followeth not us.But Jesus said, Forbid him not: for there is no man which shall do a miracle in my name, that can lightly speak evil of me.For he that is not against us is on our part.For whosoever shall give you a cup of water to drink in my name, because ye belong to Christ, verily I say unto you, he shall not lose his reward.~ Mark 9:38-41King James Version (KJV)
King James Version (KJV)by Public Domain
Our Lord and Messiah is the first master of advertising and brand management for promotion of products and services which most people, including advertisers and marketers don't even give him credit, because they don't know that He was the first master of brand management which He learned from God in Genesis 1: 26-28.
And God said, Let us make man in our image, after our likeness: and let them have dominion over the fish of the sea, and over the fowl of the air, and over the cattle, and over all the earth, and over every creeping thing that creepeth upon the earth.
So God created man in his own image, in the image of God created he him; male and female created he them.
And God blessed them, and God said unto them, Be fruitful, and multiply, and replenish the earth, and subdue it: and have dominion over the fish of the sea, and over the fowl of the air, and over every living thing that moveth upon the earth.

In advertising and brand management, what you name a product or service and the image on the package will determine the progress and success. 

How you  brand your product or service matters and image is everything, because the first impression matters in getting the attention of the target audience. The picture they see is what will capture their attention. 

The disciples of Jesus were not even the first to realize it, as quoted above from Mark 9:38-41, King James Version (KJV). It was another person who realized it and without permission was using the powerful name of Jesus to cast out demons and win souls. And when they reported to Jesus that they told the person to stop, He said they should leave him alone, because the person was promoting His brand! And Jesus went on to explain further how they should manage His brand by spreading His word, because the more you spread your world the more mileage and patronage you will gain and the phenomenal success of Jesus Christ in advertising and brand management is what made Christianity what it is today. The biggest and largest faith movement on earth.   

He also said, "Except ye see signs and wonders, ye will not believe." John 4:48, King James Version (KJV).

He was talking about seeing the big picture of the image of the brand.
Image is everything.
Every package needs a fantastic image to attract the target market.
Jesus Christ already had the complete package of what He was made by God, but if he did not show them the miracles, they would not have believed him. 
The more He showed them, the more they came to Him. And He also introduced Corporate Social Responsibility (CSR) by paying His tax as He demonstrated in Matthew 22:21, where He said,  "So give back to Caesar what is Caesar's." And when the thousands who came to listen to Him were hungry and tired, He fed them all. Jesus Christ went about doing good. That is why the biggest and richest people in the world today are the biggest and largest givers, who give back to their host communities and pay their taxes. 
CSR is an imperative in brand management, because CSR will boost your PR 24/7. And without good PR, your brand management will fail. The worst performing companies are those with little or no PR. They become stagnant pools of resources and will never increase to rivers and seas.  And those who fish in shallow waters will never have a big catch which Jesus Christ also demonstrated in  Luke 5:4, King James Version (KJV)
"Now when He had left speaking, He said unto Simon, Launch out into the deep, and let down your nets for a draught."

Applying the advertising methods and brand management of our master and Messiah Jesus Christ is the best social marketing strategy on the internet and that is why I have the most visited Nigerian page on Google Plus with over 13, 300, 000 views so far and still counting;.more than any Nigerian individual or company without cheating, gossiping, lying or plagiarizing and still sharing the gospel on The Rhema, my popular Christian blog among other websites in my online news and information media network. 

~  By Ekenyerengozi Michael Chima, Publisher/Editor, Nigerians Report Online, CEO, International Digital Post Network Limited, CEO, Screen Outdoor Open Air Cinema (SOOAC), Executive Director, Screen Naija One Village, One Cinema Project; Author of Children of Heaven, Scarlet Tears of London,The Language of True Love, Bye, Bye Zimbabwe, In the House of DogsThe Prophet LiedDiary of the Memory KeeperNOLLYWOOD MIRROR® Series and other books in print and electronic versions distributed by Amazon, Barnes & Noble, Lulu, Tower Books and other booksellers worldwide.  He is also the social media consultant for the Transform Nigeria Network.
He was a project artist for the Johns Hopkins University's Population Communication Services at 21, An Art/Features Editor for the successful Kiddies World magazine at 24 and a national program consultant for the UNICEF in Nigeria at 25. He was the national curator of the 1993 World AIDS Day Art Against AIDS exhibitions at the National Museum and National Arts Theater in Lagos, Nigeria. He is currently working on launching the first Nigerian owned video sharing news and entertainment website for all users of mobile phones and tablets in the world. 

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