Tuesday, September 23, 2014

Digital Buyer Penetration Worldwide from 2011 to 2018

Statistic: Digital buyer penetration worldwide from 2011 to 2018 | Statista
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This statistic gives information on the digital buyer penetration worldwide from 2011 to 2018. In 2013, 41.3 percent of global internet users had purchased products online. In 2017, this figure is expected to grow to 46.4 percent.

Supplementary notes
* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.
Figures regarding 2011 and 2012 were taken from previous publication

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