Tout: Bridging the Gap Between the Video-Rich and the Video-Poor

"As the web becomes a more video-centric medium there is an unnecessarily large disparity between the video-rich and the video-poor in terms of publishers," said Tout Founder/CEO Michael Downing..

Tout Launches Programmatic Video Content Exchange

Technology enables video from hundreds of leading media brands to be instantly and dynamically inserted into contextually relevant articles across the web. 


SAN FRANCISCO, Aug. 29, 2014 /PRNewswire/ -- Tout, a leading online video network, today announced the public launch of its programmatic video content exchange.

The Tout Programmatic Video Content Exchange taps into Tout's patented video data-annotation technology, originally developed at the Stanford Research Institute (SRI International) to establish contextual matches between text-based news articles across the web and relevant video that covers the same topic or story. The Tout platform analyzes hundreds of thousands of articles across its publisher partner ecosystem and once a match is established, the technology dynamically inserts a video embed into the body of the article.

Leading media brands across news, sports, entertainment and lifestyle pump thousands of videos daily into the Tout video content exchange. Publishers in turn have the ability to either manually or programmatically embed the videos into their websites and earn a revenue share from the advertisements that run against the video views generated.

"As the web becomes a more video-centric medium there is an unnecessarily large disparity between the video-rich and the video-poor in terms of publishers," said Tout Founder/CEO Michael Downing. "The Tout platform reduces this disparity by programmatically inserting the highest quality video into articles across news, sports, entertainment and lifestyle at an unprecedented scale – regardless of the size of the publisher. The ease and efficiency of matching and rendering contextual videos in articles will drive an unparalleled level of high engagement, in-article video supply and revenue."

Publishers who sign on to the Tout video content exchange will have highly relevant video sourced either from their own in-house video contributors or from the broader content exchange's leading media brand partners. Publishers implement the dynamic video embed via a simple process, retain complete editorial control and can customize the programmatic engine to prioritize or merchandise specific content. More than 500 leading media brands participate in the Tout content exchange today including The Wall Street Journal, People Magazine, Sports Illustrated, CBS, Reuters, The Weather Channel and many more.

About Tout
Tout is a next-generation video network that counts over 500 leading media brands across news, sports and entertainment as platform customers. The Tout platform enables top tier media brands and publishers to create, distribute and monetize their video content more effectively in a fast changing landscape. The Tout programmatic video content exchange and patented Annotator™ technology seamlessly match highly relevant video to text-based articles across the web – creating unprecedented distribution opportunities for video creators and entirely new revenue opportunities for publishers. To learn more go to http://www.tout.com
 
For more information contact:Veronica Skelton
The Concept Agency for Tout
415.342.3435
veronica@conceptagency.com
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SOURCE Tout
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