Millennials and Small Biz Exiting Facebook in Droves.
Two separate articles here, same phenomenon: Facebook is facing headwinds. Maybe it started with the Cambridge Analytica scandal, or maybe people are just realizing independently that it’s an asymmetric relationship. A PEW research poll showed that a staggering 44% of millennials, people under the age of 30, have deleted the Facebook app from their mobile device, something we recommended everybody do several weeks ago. For millennials the effect must be compounded because for people under 30, mobile is mostly it. Desktops are in the same bucket as rotary telephones for those guys.
The other demographic that is turning away from Facebook are small businesses, who find themselves at the mercy of Facebook’s arbitrary changes to feeds impacting their reach, and it's costing them real money. Why spend the time building up a Facebook following when Zuck can take it away on a whim? (Or Jack over at Twitter for that matter). That’s why it’s best to have all roads lead back to your own website on your own domain.
Read: https://www.newsmax.com/newsfront/facebook-social-media-pew-research-center-survey/2018/09/05/id/880442/
And: https://www.nbcnews.com/business/business-news/goodbye-facebook-why-some-small-businesses-are-quitting-social-network-n905171.
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