Friday, December 15, 2017

NOLLYWOOD: A Film Industry Without A Film Catalogue

The Nigerian film industry, including #Nollywood and #Kannywood does not have a film catalogue.
As I have stated before in my articles published by @indiewire that Nigeria has a peculiar film industry, because it does not have any film market.

Every world class film festival has a film catalogue. This not the film festival brochure. A film catalogue of all the selected films and other films to be given to film commissioners and film distributors.
I am yet to see any film festival in Nigeria exploring the opportunities of the business platforms of film festivals like the Berlinale, Cannes, Venice, Toronto, Durban and others of world class standards.


Film festivals are more than screenings of films, workshops, awards ceremonies and  sociocultural rendezvous.
Majority of filmmakers make films to make money and not for "l'art pour l'art or sociopolitical causes. If you don't make money from your movies you will soon go bankrupt. If you don't make films for the money, how can you have money to make more movies? Even if you are as rich as the millionaires and billionaires of this generation, it would be stupid to invest money and time to make movies and expect no revenue.  Filmmakers who lost revenues to movie pirates know what making a movie and losing your money means.
Movie piracy has caused the bankruptcy of many filmmakers.


Business platforms for film festivals will generate revenues for the film festivals.
Movie merchandising is one of the highly profitable venture for film festivals.

~ By Ekenyerengozi Michael Chima, Publisher/Editor of NOLLYWOOD MIRROR®Series and Founder and Executive Director of Focus On Nollywood @Focusonnollywood
Michael Chima Ekenyerengozi | IndieWire

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