Nigeria Tops Multiscreen Video Viewers Among 42 Countries in the World
Multiscreen users of video in Nigeria spend the greatest amount of 4.5 hours daily viewing videos among 42 countries according a new global report by Millward Brown, a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research.
A similar study also found that African Americans watch an average of 10 hours of television per week, 1.2 times more than the overall U.S. population, and 56 percent said they are constantly active on other devices while watching, according to the latest research by IPSOS MediaCT for Facebook IQ.