Showing posts with label film industry. Show all posts
Showing posts with label film industry. Show all posts

Tuesday, October 10, 2023

Lagos State Government To Build A Film City in Epe

What is a Film City? 

Film City means an integrated studio complex spread over a minimum of ten acres area that provides the physical facilities required for film making, including providing the flexibility to use the outdoor spaces for shooting purposes. It may be used as a popular tourist spot, recreation centre featuring many natural & artificial attractions including gardens, landscapes, amusement parks, statues, miniatures, streets, hotels, restaurants, Art Gallery, Museum, Hospital and shopping destinations. It may also include the development of peripheral infrastructure such as hotels, food & beverage establishments and retail areas including merchandise stalls to diversify the revenue composition;(xxxviii) “Food Processing Sector” means a sector comprising enterprises engaged in such manufacturing processes in which raw product of agriculture, animal husbandry or fisheries is transformed to make it edible for human consumption;(xxxix) “Gems & Jewellery Sector” means a sector comprising enterprises engaged in manufacturing of handmade or machine-made jewellery or other articles of gold, silver and other precious or base metal clad with precious metals or precious or semi-precious stones, or combinations of precious metal and precious or semi- precious stones or other materials;(xl) “Government” means Government of Rajasthan (xli) “Green Building Measures” means process or technology adopted to obtain green rating under Indian Green Building Council;(xlii) “Half-Way-Home” means the establishment registered with any Government Department for the purpose and having facilities of temporary stay for patients who have been discharged from a hospital but frequent consultancy of doctor is required for providing the patients with a safe shelter and rehabilitation;(xliii) “Handicraft Sector” means a sector comprising enterprises engaged in such manufacturing of items or products in which products are produced predominantly by hand with or without mechanical or electrical or other assistance and graced with visual appeal in the nature of ornamentation or in-lay work or some similar work lending it an element of artistic improvement. Such ornamentation must be of a substantial nature and not a mere pretence;(xliv) “Hilly Area” means an area which is notified as such by the State Government in the Finance Department by an order;(xlv) “Industrial Gases Sector” means a sector comprising enterprises engaged in manufacturing of gases for use in industries, excluding poisonous"

 https://www.lawinsider.com/dictionary/film-city#:~:text=City%C2%A0means,industries%2C%20excluding%20poisonous

The Governor of Lagos State, Mr. Babajide Sanwo-Olu has reiterated that the Lagos State government will build a large scale Africam film city of 100 hectares in Epe at the cost of US$100 million. He told the guests and the news media as he hosted the programme announcement for the 12th annual Africa International Film Festival (AFRIFF) on Thursday, October 5, 2023 at the Lagos State House on the Marina. 

Ms. Chioma Ude, the Founder and Executive Director of AFRIFF commended the laudable visionary leadership of Governor Sanwo-Olu in the capacity development of Nollywood and the Nigerian film industry. 

Lagos is the capital of Nollywood and the entertainment industry in Nigeria, the biggest contributor to making Nollywood the largest film industry in Africa and among the fastest growing film industries in the world.

A report from PwC projects that the fast-growing industry will generate $14.8 billion revenue in 2025. The industry revenue is expected to rise from $7.7 billion in 2021 to $9 billion in 2022, $10.7 billion in 2023, $12.6 billion in 2024 and $14.8 billion in 2025. 85% of this revenue will be generated by access to the Internet.

According to PwC’s Global Entertainment and Media Outlook (2020-2024), Nigeria’s media and entertainment industry is one of the fastest growing creative industries in the world. It has the capability to become the country’s greatest export, with projected annual growth rate of 8.6% and a compound annual growth rate (CAGR) of 19.3% from 2018-2023.

The Multixept Associates Limited is already building a film city in Epe.

US$100 Million Cannot Build a Film City

US$100 Million is a good investment to kickstart the building of a film city in Lagos by the Lagos State government. But that amount cannot even build a film village.
Lagos State government can start with a feasibility study and a budget of $5 Billion.

The best case study is Hollywood. And another good example is the Mumbai Film City; officially Dadasaheb Phalke Chitranagari, an integrated film studio complex situated near Sanjay Gandhi National Park in Goregaon East, Mumbai. It has several recording rooms, gardens, lakes, theatres and grounds that serve as the venue of many Bollywood and Marathi films. It was built in 1977 by the state government to provide facilities and concessions to the film industry. 

Lagos State government can call the film city in Epe, EKO FILM CITY.

A film city must have a state of the art high tech film studios, world class hotels and cinemas.
One single world class hotel will cost more than S100 million.
The construction of the main access road will cost more than US$100 million for a 21st century film city.
It must be a smart city with IoT.

Private partnership investors will be required by the Lagos State government.
it is best to have a stakeholders forum with local and international investors in the multibillion dollar Nigerian Entertainment Industry, including banks, insurance companies, construction companies and realtors.

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
the first book series on Nollywood and the Nigerian film industry.

#Lagos
#Lagosfilmcity
#Nollywood
#filmcity
#studios
#hotel
#filmvillage
#hotels
#investors



Friday, September 8, 2023

The Largest Market For Yoruba Epic Movie, "Orisa" is in Brazil and Not in Nigeria

The Largest Market For Yoruba Epic Movie, "Orisa" is in Brazil and Not in Nigeria


The Yoruba epic movies, "Orisa" and "Jagun Jagun", are the biggest Nollywood movies so far in 2023.
These epic movies can attract more people beyond Nigeria. But 
the producers don't know how to promote them globally. 
They are fixated on Netflix or Amazon Prime Video and the  cinemas in Nigeria. But the largest audiences for them are outside Nigeria. 

Over 10 million Afro Latinos in the Americas with Yoruba lineage have enough disposable incomes to watch the movies in cinemas and on cable TV channels.
In Brazil alone, millions of people will rush to watch "Orisa". 
The producers have to see the Big Picture in international film distribution and exhibition.

FilmOne Entertainment has tried with the theatrical release of "Orisa" in the United States of America, showing at selected Regal theaters. But we must see the Big Picture of the future of Nollywood in the world and the future begins today and is in our hands.

The Africans in the Diaspora have a population of over 350 million people and as a country will be the third largest in population in the world after China and India.

Countries with significant populations of Africans in the Diaspora:
United States
46,936,733
Brazil
14,517,961
Haiti
8,583,759
Colombia
4,671,160
Jamaica
2,700,000
Venezuela
2,641,481
Mexico
1,386,556
Canada
1,300,540
Ecuador
1,200,000
Cuba
1,034,044
Dominican Republic
1,029,535

Africans in the Diaspora remit more than USD 65 billion to Africa annually, more than the total foreign aid by the IMF and other international organizations to the continent in the last five years.

Why is Brazil the Largest Market For "Orisa" and "Jagun Jagun"?




There are over 14 million Africans in the Diaspora in Brazil and majority of them are traditional devotees and those who are fully informed on the widespread Yoruba Orisa religion and culture since the transatlantic slave trade to date. 
They have popular annual Orisa festivities attracting millions of Brazilians and thousands of tourists from other countries.
Their history is common public knowledge.

The film industry of Brazil is bigger than the film industry of Nigeria having millions of moviegoers with GDP per capita of $8,918 USD in 2022, a 15.86% increase from 2021. 
The GDP per capita in Nigeria was $2,448 in 2022 and with the removal of fuel subsidy in 2023, it has decreased and shown in the decreasing box office revenues, because majority of the moviegoers cannot afford to pay for the tickets again
.



The Film Industry in Brazil
At the end of 2022, there were around 3.4 thousand movie theater screens in Brazil, up from over 3.2 thousand a year earlier – an annual increase of four percent. 
The number of movie tickets sold in Brazil increased by 81.7 percent between 2021 and 2022.21 Mar 2023

With 3.4 thousand screens in Brazil compared to less than 300 screens in Nigeria, the larger market of moviegoers is Brazil.

Film distributors in Nigeria should  promote "Orisa" and "Jagun Jagun" through the international film festivals in Brazil and contact the film distributors in Brazil at the 2023 annual American Film Market (AFM) coming up from October 31 – November 5, in Santa Monica Beach Hotel, Santa Monica, CA, USA.


- By Ekenyerengozi Michael Chima,
The Publisher/Editor,
NOLLYWOOD MIRROR® Series
Nigeria Daily Twitter
https://twitter.com/nigeriadaily
New Nigeria on Pinterest
www.pinterest.com/nigeriansreport
https://www.amazon.com/author/ekenyerengozimichaelchima
https://www.linkedin.com/in/michaelchimaeyerengozi

Monday, August 28, 2023

Musa-Musawa, Nollywood and other Stories from Nigeria

Photo: Minister of Arts, Culture, and Creative Economy, Hannatu Musa- Musawa.

I read a report by The Punch newspaper of Nigeria, that "Nigeria’s entertainment industry is set to receive a boost with the recent appointment of Hannatu Musawa as the Special Adviser on Culture and Entertainment Economy to President Bola Tinubu."


The Punch did not tell us how Hannatu Musa-Musawa will boost the culture and creative industry, except quoting her academic and professional qualifications as a lawyer like Alhaji Lai Mohammed, the former Minister of Information and Culture under former President, Gen. Muhammadu Buhari,retd.

President of the Theatre Arts and Motion Pictures Practitioners Association of Nigeria, Bolaji Amusan, aka Mr Latin commended President Bola Ahmed Tinubu for her appointment. 
Why? 
I don't know.
Has she been an outstanding administrator before her appointment? 




I am more concerned with Nollywood and the Nigerian film industry,

The past Ministers for Information and Culture did not know about the administration of the film industry and were more focused on being spokespersons for the President; like Alhaji Lai Mohammed and his predecessors. 

Nigeria does not have a film policy, no single film commission and only recently talking about film treaties with France, Canada and  South Africa. 
Nollywood does not have any insurance policy and no structure in the Nigerian film industry.
There is more opportunism than professionalism in Nollywood and Kannywood.

The National Film and Videos Censors Board (NFVCB) sometimes crosses the line to do the work of the Nigerian Film Corporation (NFC). 
Have you noticed that many Nigerian movies don't have classifications for the restrictions of children under the ages of 13, 16 and 18. 
They just approve movies once you pay them the fees. 

I have been to their office for the approval of "Changing Faces" of Faruk Lasaki in 2012. They just approved it without any classification. Most likely, they didn't know how to classify the film.  
The office had no library. 
The qualifications of the staff are dubious. Are they trained and certified for their jobs?  

The Nigerian Film Corporation is meant to produce films. 
But have you seen films produced by the corporation since 1999 to date? And when you tell them to do their duties, they become angry and attack you. 

Civil servants and political appointees should not be given appointments which they will not know what to do, except having events, news media interviews and traveling to International conferences to make speeches. They will keep on wasting precious quality time and budgets without achievements. 
What did Alhaji Lai Mohammed achieve for the Nigerian film industry? 
What did he achieve for the music industry?
Show me the milestones of his office in the administration of former President Buhari.

- Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series



Tuesday, August 22, 2023

3 Important Achievements of Netflix in South Africa, Kenya and Nigeria

3 Important Achievements of Netflix in South Africa, Kenya and Nigeria

Netflix has supported the creation of over 12,000 jobs and generated $218 million to the GDPs of South Africa, Kenya, and Nigeria, where they are operational.

Netflix has funded economic activity which created over $44 million in tax revenue and an increase of over $200 million in household income.

Netflix is investing more in Nollywood and the Nigerian film industry than Amazon.

#Netflix
#SounthAfrica
#Kenya
#Nigeria
#Nollywood
#investment
#Amazon
#filmindustry 

Thursday, July 20, 2023

Women Are the New Game Changers in Nollywood

Yesterday I was at the Glover Memorial Hall on the Lagos Island, Lagos, Nigeria on Wednesday afternoon,  JULY 19, 2023.

I met with some of the leading key members of the Women in Film and Television International (WIFTI) in Nigeria who are major stakeholders in Nollywood and the Nigerian film industry who have been committed in the overall capacity development of the film and TV industry since the 1980s to date.

We discussed the Big Picture of the future of the Nigerian film industry in view of the great prospects.

The female filmmakers in Nigeria have produced the most highest grossing movies in Nollywood since 2010 to date. The most recent movies include the following:



Battle on Buka Street (2022): (₦668,423,056) by Funke Akindele.

Omo Ghetto: The Saga (2020): ₦636,129,120 by Funke Akindele.

The Wedding Party (2016): ₦452,288,605 by Kemi Adetiba.

Ijakumo (2022) ₦278,496,384 by Toyin Abraham

King of Boys (2018): be  ₦244,775,758 by Kemi Adetiba

View the complete list of the highest-grossing Nigerian films  on Wikipedia

https://en.wikipedia.org/wiki/List_of_highest-grossing_Nigerian_films

The highest grossing movies have been acquired by Netflix, Amazon Prime Video and other top OTT streaming services in the world.
These leading women making fantastic movies also have some of the best film and TV studios and film schools in Nigeria.

These outstanding women are changing the narratives of stereotypical views of women in Nollywood in the sociocultural, socioeconomic and sociopolitical perspectives on the Nigerian society.

More details will be published in the third edition of the NOLLYWOOD MIRROR® Series focusing on the notable Nigerian female filmmakers in Nigeria and the Diaspora and the most powerful women in Nollywood and the Nigerian film industry.

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRRORED® Series



Monday, May 29, 2023

Film Criticism and Film Journalism


Film Criticism and Film Journalism 

Anybody who can write and can study the Nigerian film industry can write on both Nollywood and Kannywood.

Don't mistake film journalism for film criticism.

Majority of those claiming to be film critics in Nigeria are either film journalists or commentators. 

You cannot be a film critic if you don't understand filmmaking. Because how can you do a critique of a subject you don't understand the concept, content and context?

You don't know about Lighting for Storytelling and you are a film critic?

You don't know how soundtracks are used in storytelling and you call yourself a film critic?

You don't know costume for storytelling and you call yourself a film critic?

What of histrionics in drama?

Should I go on?

You cannot be a good film critic if you don't know the history of filmmaking or motion picture.

Until reading what I have written now, 99 percent of the so called film critics in Nigeria don't know what is film noir.

In the study of fine arts, we study art history and criticism combined, because you cannot be a good art critic if you don't know art history.

There is widespread intellectual ignorance and posturing by those who claim to be film critics, but they don't even know that filmmaking is part of fine arts and film criticism is part of art history and criticism.

This must be news to them.

Can they discuss Abstract Art in Art History and Criticism with Ekenyerengozi Michael Chima?

Can they do a critique of my masterpiece, "The Metamorphosis of the HIV in the T-Cell" collected by Family Health International (FHI) or "The Eruption of the Love Virus" in private collection since 1993?

I don't even claim to be a film critic.

I am a film writer and historian on the history of Nollywood and the Nigerian film industry widely published, circulated and studied by scholars and students in different colleges and universities in Nigeria and other countries.

Why? Because of the importance, relevance and significance in film studies, African studies, art history and criticism.

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
The first book series on Nollywood and the Nigerian film industry since 2013.




Monday, May 15, 2023

Nigeria Daily: There is No Life Insurance Policy in Nollywood

 https://twitter.com/nigeriadaily/status/1658099965514661890?t=1oEgRQxxtcd8rGZ5ipGPSw&s=09

The last time I signed a contract as an actor with insurance was in 1996 for a Nigerian action movie. Segun Arinze, Regina Askia, Emeka Ike and other top actors were in the cast.

I have written and published an article on the importance of insurance policy for Nollywood.

Ibinabo Fiberesima addressed it during her tenure as the President of Actors Guild of Nigeria (AGN). But I have not heard about it again.

There are no regulations for professional contracts for the cast and crew by both the AGN and Directors Guild of Nigeria (DGN). So, they don't have any insurance policy.

There is too much opportunism in Nollywood and disregard for professionalism. And the opportunists feel offended and upset when you ask for professional ethics in the Nigerian film industry.

-  Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,


Saturday, May 13, 2023

International Branding of NOLLYWOOD for the Global Market

 That the phenomenon of Nollywood has gained global recognition is a fact. But Nollywood is still lacking the required structure for competition in the global film industry and lagging behind South Africa, Egypt and Morocco.

I have addressed the shortcomings of Nollywood and the Nigerian film industry measured with the criteria for the international development of a film industry. These shortcomings are why Nigeria is not among the top 10 countries with the biggest film industries in the world.

Top 10 Film Industries 
1. Hollywood Movie Industry
2. Bollywood Film Industry
3. Chinese Cinema
4. United Kingdom of Great Britain
5. Japanese Cinema 
6. Cinema in South Korea
7. France
8. German cinema
9. Australia
10. Mexico

The constant emphasis on the large volume of movies produced annually making Nollywood the second largest producer of movies in the world after the Bollywood of India and ahead of Hollywood of the United States of America is not enough without film commissions and film markets.
Having the largest market is different from having the biggest economy.
South Africa has the biggest film industry in Africa and not Nigeria based on the annual revenues of the film industry from the box office, international co-productions, TV networks, movie merchandise and film tourism.
South Africa has the largest cinemas of the biggest film distribution and exhibition companies in Africa.
South Africa has film commissions which Nigeria does not have.
South Africa has a film market which Nigeria does not have.
South Africa has the biggest cable TV industry in Africa with MultiChoice which Nigeria does not have. 
The Nigerian Television Authority (NTA) is hyped as the largest TV network in Africa, but running a deficit annually and cannot even pay salaries without revenue allocations from the Nigerian government. 
In terms of quality of TV productions, the NTA does not have local content of international standards compared to the South African Broadcasting Corporation (SABC) that has been producing content attracting international acquisition and distribution.









The criteria for the international branding of Nollywood for the highly competitive global film industry include the top priorities of having world class international film festivals to attract the participation of the best filmmakers; international co-producers; film acquisition and distribution companies and for the promotions of movie merchandise and film tourism.
Presently among the few film festivals in Nigeria, only the annual Africa International Film Festival (AFRIFF) is rated as the best international film festival attracting some of the best filmmakers in the world with the potentials of having an international film market like the Durban FilmMart of the Durban International Film Festival in South Africa. 
AFRIFF made international news headlines in November, 2022 for cohosting the African premiere of "Black Panther: Wakanda Forever",  the 2022 American superhero film produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.

My articles on how Nollywood can make the Nigerian film industry a multibillion dollar film industry through the opportunities for movie merchandise and film tourism have been published and widely circulated online. But the Nigerian government and the private sector are ignorant of the huge economic benefits.

The Global TV and Movie Merchandise Market is forecast to grow by $90.53 Billion during 2022-2027, accelerating at a CAGR of 9.04% during the forecast period.

Sony Pictures, Paramount Pictures, Warner Bros, Huayi Brothers, Enlight Media, Lionsgate Films, NBC Universal, Nickelodeon, TOEI COMPANY, Alpha Group, The Walt Disney Company, Twentieth Century Fox and Toho Company are the key copyright owners in the global Movie Merchandise market. The top 5 took up about 66 Percent of the global market. USA is the largest consumption regions of Movie Merchandise in the world in the past few years and it will keep increasing in the next few years. USA market took up about 50 Percent the global market, while Europe was 25 Percent, and China is followed with the share about 6 Percent.

Nigeria has awesome attractions for film tourism which I have been promoting with the publication of the NOLLYWOOD MIRROR® Series since 2013 to show the beauty of Nollywood in family friendly books to attract people worldwide. 
My popular article, "The Best Film Locations in Nigeria" has attracted thousands of readers with over 17, 000 readers on TripAdvisor.






Nollywood has attracted Netflix, Amazon Prime Video, Disney and other leading international American film and TV production and streaming companies.

The best film locations in Nigeria should be developed as international tourist attractions like the Obudu Ranch in Cross River State. Holiday resorts and hotels should be built on the locations for filmmakers and tourists.

What is the value of the global film tourism market?

As per a recent market analysis by Future Market Insights (FMI), the film tourism market is poised to reach a valuation of US$ 66.7 Billion in 2022. Sales are projected to increase at a 6.8% CAGR, with the market size reaching US$ 128.78 Billion by 2032.https://www.accesswire.com/717595/Film-Tourism-Market-is-anticipated-to-increase-at-a-high-CAGR-of-68-during-2022--2032-Future-Market-Insights-Inc

There are models for templates for the international branding of Nollywood for the global film industry which I have shown with the references to South Africa. 


By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
Executive Producer,
Screen Naija YouTube Channel,
Vuulr Program Partner
Cinewav Partner


Thursday, March 23, 2023

Bloody Bloody Hollywood

The Glamorization of Gun Violence by Hollywood  

Hollywood glamorizes gun violence in many action movies.  These extremely violent movies like "SUICIDE SQUAD" and "John Wick" have senseless scenarios of gun violence without intelligence.


Many people have spoken and written on the addiction and obsession of Hollywood to the production of violent movies showing many idiotic and unrealistic scenarios of gun violence.

According to the American Public Health Association (APHA), gun violence is a leading cause of premature death in the U.S. Guns kill more than 38,000 people and cause nearly 85,000 injuries each year. 

https://www.apha.org/topics-and-issues/gun-violence

Gun violence in the United States results in tens of thousands of deaths and injuries annually and was the leading cause of death for children 19 and younger in 2020. 

Regardless of the pros and cons debates and speeches on the Second Amendment (Amendment II) to the United States Constitution that protects the right to keep and bear arms, anyone who has conscience and intelligence will know that the most critical cause of human crisis is lack of rational analysis of every condition or situation in life. 

Recommended:

The Gun Industry's Lucrative Relationship With Hollywood

https://features.hollywoodreporter.com/the-gun-industrys-lucrative-relationship-with-hollywood/

The weapons effect is a controversial theory described and debated in the scientific field of social psychology. It refers to the mere presence of a weapon or a picture of a weapon leading to more aggressive behavior in humans, particularly if these humans are already aroused. Wikipedia

Filmmakers and executive producers and the entire film industry ought to have the conscience and intelligence to know the self-destructive actions and consequences of the promotion of gun violence in movies. And we must stop the production of such harmful movies.

- Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series.



Monday, February 6, 2023

Idris Elba To Build Film Studios in Ghana To Attract Hollywood



Famous British actor and director, Idris Elba recently met with the President of Ghana, Nana Addo Dankwa Akufo-Addo at the Jubilee House, during his visit to Ghana.


During the meeting with the President of Ghana discussed building a film studio in the country. 

He also urged the president to create favorable policies for filmmakers to thrive. 

He noted that he has plans to shoot a movie in Ghana. 

In a video from their meeting that has gone viral on social media, Idris Elba was seen pitching the idea of establishing a film studio in the west African country.

He noted that there is a lot of filmmaking potential that the lack of facilities has stifled. He also spoke about the importance of government policies in boosting the film sector in Africa.

“We’ve studied the models of obviously South Africa’s incredible incentive package, and around Europe, obviously, Greece, Morocco, these are all places where they realize the value of the filmmaking dollar and have brought that policy into play,” he said to the Ghanaian president.

Idris Alba during a meeting with the President of Ghana discussed building a film studio in the country. 

He also urged the president to create favorable policies for filmmakers to thrive. 

He noted that he has plans to shoot a movie in Ghana. 

The blockbuster actor revealed that he has a movie he is currently shooting and would love to shoot some parts of that movie in Ghana. He disclosed that pre-production is set for August, and principal photography would begin in December.

#IdrisElba #Ghana #SouthAfrica #Nigeria #Filmmaking #FilmStudios #filmmakers #movies #actors 

#August #filmindustry

Read more on 

https://africa.businessinsider.com/local/lifestyle/idris-elba-adds-ghana-to-list-of-african-countries-he-wants-to-partner-with/4z27x1x

Friday, October 7, 2022

The Legacy of Knowledge is the Greatest Heritage



"The legacy of knowledge is the greatest heritage."
- https://www.amazon.com/author/ekenyerengozimichaelchima

A paper published by a member of the Faculty of Arts Drama & Film department at Tshwane University of Technology mentions the name "Michael Chima Ekenyerengozi"

From scholars and students in Nigeria to South Africa to America to the UK to the Philippines, the most cited and quoted non-academic writer on Nollywood and the Nigerian film industry is Ekenyerengozi Michael Chima, the Publisher/Editor of the NOLLYWOOD MIRROR® Series, the first book series on Nollywood and the Nigerian film industry since 2013, printed in Raleigh, NC, USA.
Outstanding scholars who have made references to Ekenyerengozi Michael Chima include Prof Nomusa Makhubu, Associate Professor in Art History and Visual Culture at the University of Cape Town and the new Chair of the AGI's Advisory Board and Prof. Naomi S. Baron, Emerita at American University in Washington, DC.


Friday, September 30, 2022

EGA Announces Hermes Awards for Localization Excellence

EGA Announces Hermes Awards for Localization Excellence

Media and Entertainment Industry’s 1st Peer-reviewed Awards Celebrate the “Art and Science” of Global Storytelling

Los Angeles, CA, Sep. 29, 2022 – The Entertainment Globalization Association (EGA) has launched its “Hermes Awards for Entertainment Localization Excellence,” the first global peer-reviewed awards program in the media and entertainment industry.

Created to celebrate the art and science of global storytelling among the worldwide creative community, the Hermes Awards demonstrate EGA’s commitment to supporting the heightened need for specialized media services as the global demand for content surges. The program will recognize the work done everyday by service providers to deliver content to an increasingly diverse customer base and a growing number of viewing platforms.

“As new innovations in localization and access services continue to expand the borders of content consumption, our work is having more of an impact than ever before,” said Scott McCarthy, EGA’s Vice President and Global Head of Dubbing for DreamWorks Animation. “These awards are overdue recognition for the global excellence among our industry's artists and professionals.”

The Hermes Award will accept submissions in each of its 14 categories from today until December 23, 2022. For more information about categories, submissions and requirements please visit https://www.egassociation.org/hermes-award.

“There is an incredible depth of talented and creative professionals who are bringing joy to hundreds of millions of viewers through global storytelling,” said Cecile Hammelev-Wethje, EGA’s Managing Director. “The time was right for us to come together as an industry and celebrate our shared commitment to enriching people’s lives through targeted, dynamic and immersive content.”

The full list of Hermes Award categories includes: Best Voice Performance for a Television Series, Best Voice Performance for a Feature, Best Voice Performance for an Animated Series, Best Voice Performance for an Animated Feature, Best Dub Audio Mixing for a Series, Best Dub Audio Mixing for a Feature, Best Localized Song, Best Audio Description for a Feature, Best Audio Description for a Series, Best Overall Dubbing for a Series, Best Overall Dubbing for a Feature, Best Overall Dubbing for Animation, Technical Achievement, and Lifetime Achievement.

About EGA:

EGA is a California-based trade association primarily focused on building a stronger connection with the creative talent that entrusts them to “retell” their stories for audiences in different cultures and languages. Their main areas of focus are creating standardization, conducting localization research, creating industry education opportunities and celebrating high-quality localization. The organization is narrowly focused on entertainment localization as defined by audio localization (dubbing), subtitling, audio description and graphic replacement for episodic, feature-length and gaming entertainment.

Saturday, July 2, 2022

Five Outstanding Nigerians Invited To The Academy of Motion Picture Arts and Sciences in 2022

Five outstanding Nigerians, including distinguished directors Newton Aduaka and Blessing Effiom Egbe, accomplished actors Funke Akindele-Bello and Daniel K. Daniel and notable talent agent Josiah Akinyele are among 397 New Members of The Academy of Motion Picture Arts and Sciences (AMPAS) in 2022. 

Membership selection is based on professional qualifications, with an ongoing commitment to representation, inclusion and equity. This year's class of invitees includes 71 Oscar nominees, including 15 winners.

See complete list of the new members on https://www.oscars.org/news/academy-invites-397-membership.

***

According to the Academy, the "membership process is by sponsorship, not application. Candidates must be sponsored by two Academy members from the branch to which the candidate seeks admission." 



Sunday, May 29, 2022

"King of Thieves" of Nollywood and the Myth of Second Largest Film Industry in the World

"King of Thieves", the current highest grossing Nigerian movie has not made up to US$1m in 7 weeks of showing in all the cinemas by the largest cinema chain in Nigeria and West Africa.

The current box office report from the Cinema Exhibitors Association of Nigeria (CEAN) shows that #Nollywood is not among the top 10 biggest film industries in the world in box office revenues.
The fictitious stats of UNESCO  on Nollywood must have been made up by those who failed to verify the current reports on the Nigerian film industry. They simply made the assumptions from their  laptops in Geneva and New York City and cannot even locate Asaba on the map of Africa. By the way,  Asaba presently produces more movies than Lagos and other cities in Nigeria. An actor can play major roles in ten different movies within one month in Asaba in Delta State. I doubt if any of the foreign news reporters and writers on Nollywood has been to Asaba. Most of their reports have been written in the comfort of the cozy rooms of the big hotels in Lagos and Abuja.
Now you can see why the so called "booming" second largest film industry in the world is full of hungry actors and directors who are still hustling to make ends meet.
Let us pray.

- By EKENYERENGOZI Michael Chima,
Publisher/Editor, NOLLYWOOD MIRROR® Series, Lagos, Nigeria.

#film #nigeria #lagos #africa #business #movies #news
#filmindustry #filmmakers #boxoffice #Asaba #unesco #report #geneva #newyorkcity



Thursday, May 26, 2022

NOLLYWOOD: How Can A So Called Booming Film Industry Be Full of Hungry Actors and Directors?

NOLLYWOOD: How Can A So Called Booming Film Industry Be Full of Hungry Actors and Directors?

Nollywood makes news headlines as a booming film industry, the second largest in the world after the Bollywood of India in the production of movies estimated to be worth over US$250 million annually which is less than the total budget of Avatar ($280 million), Tangled ($260 million), Spider-Man 3 ($258 million) or Pirates of the Caribbean sequels ($300 million).
See "Nollywood: The Nigerian Film Industry by Harvard Kennedy School on http://www.isc.hbs.edu/pdf/Student_Projects/Nigeria_Film_2008.pdf, which every literate person in Nigeria and others in the world should read

The realities in Nollywood are different from the booming headlines, because majority of the actors and directors are living in poverty from Lagos to Asaba.

Majority of the filmmakers are not well paid for their movies by the leading multinational cable TV network, MultiChoice Nigeria of the MultiChoice Group and many of them just wanted to have their movies on the DStv Channels of MultiChoice such as the Africa Magic for the publicity. Then only few of them smiled to the bank from the box office revenues of their movies distributed and exhibited by local film distributors and cinemas. The cinemas have not been making enough for a so called booming film industry without a film market. The highest grossing Nollywood movie from the box office in Nigeria, Funke Akindele- Bello's "Ọmọ́ Ghetto, The Saga" made less than N700 million which is not even up to the monthly incomes of the co-CEOs of Netflix, Reed Hastings who  earns more than $40.8 million annually and Ted Sarandos who  earns more than $38.2 million annually.
So, Nollywood is still far from the news headlines of a booming film industry.

#nollywood #bollywood #ceos #boxoffice #income #revenue
#film #netflix #filmmakers #africa #nigeria #network #india #school #bank #filmmarket #distribution #cinemas #actors #directors #spiderman #avatar #harvard #movies #dstv #multichoice #asaba #budget #hastings #sarandos #news #africamagic #piratesofthecaribbean





Wednesday, May 18, 2022

Nigerian Film Corporation, Show Us the Money!

 The Nigerian Film Corporation (NFC). should be run by competent professional experts with proven knowledge of the film industry locally and globally and not by civil servants without any proven expertise and experience in the management of the Nigerian film industry.

As we speak, Nollywood and Kannywood are made up of independent film and TV studios, administratively challenged ad-hoc producers association; financially challenged guild of directors; administratively challenged actors guild; accredited and unaccredited film schools and film festivals doing their best without any competent government administration.
The NFC had a film festival two weeks ago and majority of Nigerians did not even know about it, because of the administrative incompetence of the corporation. The theme was "Show Us The Money" and there was no film market to attract international acquisition and distribution companies to show them the money.

 
- Ekenyerengozi Michael Chima,
The Publisher/Editor, NOLLYWOOD MIRROR® Series.
@247nigeria Twitter.


#film #Nigeria #Nollywood #Kannywood #actors #producers #directors #guild #accredited #government #management #experience #money #schools #administration #civil #corporation #filmmarket #studios #filmschool #filmindustry #filmfestivals











Thursday, May 5, 2022

Pavillon Afrique the Place where Africa Welcomes the World at Cannes Film Festival

ADVERTORIAL: Pavillon Afrique the Place where Africa Welcomes the World at Cannes Film Festival

The mission and driving force of Pavillon Afriques is to increase and give value to the representation of filmmakers, talent and producers who identify with African heritage in order to develop a viable film industry in Africa. Karine Barclais, Founder of Pavillon Afriques, believes in: 

"giving more visibility to African talents on the global scene and allowing the continent to take a better share of the multi-billion dollar film industry."

Pavillon Afriques’ visionary leadership and dedication in the industry to further the respect and demand of African cinema is at the heart of its commitment.

Pavillon Afriques (PA) brings together the finest filmmakers from Africa and its diaspora from Europe, the Caribbeans and the USA to nurture collaborations and bring to life new co-productions. It invites the rest of the world to discover the talents and the specific ways Africa tells stories.

The international film and entertainment industry is ripe for growth when looking at the incredible talent pool and cultural significance of sharing the vision of growing access to distribution of African film and audiovisuals.  It’s no longer a digital revolution, but a digital evolution!

Since 2019, the flagship event takes place each year at the Cannes Film Festival. PA has become the home where Africans and Afro-descendants welcome the rest of the world.

During 10 days, the programme will aim to educate, strategize, network and entertain through workshops, masterclass, panel discussions, country presentations, screenings, pitch sessions, cocktail parties. 

We have content looking for distribution and projects looking for investors. Come and visit Pavillon Afriques in the Village International, Pantiero side

Contact: info@pavillonafriques.com


Friday, March 18, 2022

Cinemas in Nigeria Are Losing Millions of Dollars Due To Poor Marketing and Publicity


The trailer of "The American King", a new Hollywood and Nollywood comedy showing in selected cinemas in Nigeria.
Popular NIgerian actress, Shan George in front of Genesis Cinemas in Asaba, Delta State, NIgeria.

Cinemas in Nigeria are losing millions of dollars, because of poor marketing and publicity.


Nigerian film distributors and exhibitors don't seem to have any  budget for the marketing and publicity of movies for cinemas in Nigeria rated as the second largest film industry in the world after India for the annual quantity of film productions.
The more marketing promotions for their movies, the more people that will be attracted to watch the movies and increase the population of moviegoers in Nigeria with more sales of tickets.

I have been increasing the attractions of cinemas by having screenings of documentary films for secondary schools at the cinemas since 2013 to date. The secondary school students who were teenagers seven years ago in 2013 are now grown-ups in their 20s and majority of them have graduated from tertiary institutions and gainfully employed with enough disposable incomes to pay for tickets for movies at the cinemas. 
Many of them have commended me for their appreciation of the cinema culture.

Film distributors and exhibitors in the established film industries of Hollywood of the United States of America, Bollywood of India, China, UK and South Africa have  budgets of millions of dollars for marketing and publicity for movies and their movies have been the highest grossing movies in the world which the NIgerian film industry has not achieved with the thousands of movies produced annually in Nollywood and Kannywood.

South Africa does not produce up to a quarter of the movies produced annually by NIgeria, but  has produced the highest grossing movies in Africa with "District 9" grossing US$210.8 million in 200;  followed by "The God's Must Be Crazy" - US$100 million; "Zambezia" - US$34.4 million; "Mandela: Long Walk To Freedom" - US$27.3 million; "Khumba )" – $28.42 million (which the producers even reached out to me for the publicity in 2013) and the critically acclaimed "Tsotsi" - $12 million. It was the first African film to win the highly coveted Academy Award for Best Foreign Language Film (now Best International Feature Film) in 2006.

No NIgerian movie has made up to US$3 million from the box office.
The ready made common reason would be that South Africa has hundreds of cinemas whereas NIgeria has less than 100 cinemas. But the 100 cinemas with about 220 screens can make up to US$3 million monthly with proper marketing and publicity for movies. 
The Cinema Exhibitors Association of Nigeria (CEAN) reported that cinemas in Nigeria made N301.48 million from tickets sold across the country in February, 2022 
National President of CEAN, Mr. Patrick Lee said this was a tremendous increase compared with N224.34 million made from ticket sales in February, 2021. 

UNESCO reported that the African film industry has great potential, but the lack of infrastructure like one cinema screen per 787,402 people makes it a laggard.
According to a new UNESCO report, about 5 million people currently work in the film sector in Africa, which contributes $5 billion to the continent's GDP. 

Film distributors and exhibitors in Nigeria should increase their budgets for marketing and publicity of the movies they have accepted for their cinemas. They have to increase the appreciation for cinemas by millions of people in NIgeria from the lower class to the upper class of the society.

Over 60 million Nigerians spend over N730 billion annually on sports betting and at least two billion naira is generated daily according to a recent data with each one spending more than N3, 000 weekly on betting. So, millions of Nigerians have disposable personal income (DPI) to afford paying for tickets for movies at the cinemas. 


- By EKENYERENGOZI Michael Chima,
Publisher/Editor, 
NOLLYWOOD MIRROR®Series 
247 Nigeria (@247nigeria) / Twitter

           The American King is currently the #1 Comedy in NIgeria from March 4-17, 2022 and has attracted thousands of moviegoers to the cinemas.