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All is Not Well in Nollywood.and the Nigerian Film Industry.
All that glitters is not gold.
Majority of the producers. directors, actors. actresses and other practitioners in the Nigerian film industry are facing critical economic challenges ignored by the Nigerian government.
An official of the National Film and Video Censors Board (NFVCB) invited me for a meeting on how to get distribution for thousands of new movies, because only about 100 -200 get acquired by the MultiChoice Group, Startimes, Netflix, Amazon Prime Video and Showmax. The Nigerian Television Authority (NTA) stations and local private TV stations don't have enough budgets to acquire the movies and series. The are grossly underfunded.
The loads of local content without acquisition and distribution are either on YouTube or put aside in drawers. The producers are heart broken and depressed, because their investments have failed to produce the returns on investment and have left them bankrupt.
The cinemas are having challenges due to high costs of recurrent expenditure in Nigeria.
If, you are in doubt, you must be from another planet.
We have humanitarian emergencies in Nollywood that most people are not bothered about.
I have always helped whenever I could in spite of my own critical economic challenges.
I have done my best for the overall benefit of all in Nollywood and the Nigerian film industry and I am still doing my best locally and globally to increase the appreciation, acquisition and distribution of Nigerian movies and series.
Presently, I am targeting new Internatonal markets in the Americas, Asia and Eastern Europe where I have attracted potential partners for acquisition, distribution and co-production.
The federal government and responsible ministries must address these challenges if we want the best for Nollywood and the Nigerian film industry.
Memory of October 20, 2020 Has Been Released on Selar
"Memory of October 20, 2020" photo documentary on the aftermath of the tragic EndSARs protests in Lekki on October 20, 2020 in Lagos and other parts of Nigeria is of historical significance showing one of the survivors having sleepless nights of the nightmares. The photo documentary shows the 🌃 nightmares of his trauma.
View on Selar
#memoir
The Nigerian Creative Economy: Beyond Nollywood and the Entertainment Industry
Overview
Nigeria - Media and EntertainmentAccording to PwC Global Entertainment and Media Outlook for 2022-2026, Nigeria’s media and entertainment industry is one of the fastest growing creative industries in the world. It has the potential to become one of the country’s exports, with projected annual consumer growth rate of 8.8% (CAGR). PwC indicates that in 2021, Nigeria’s film industry contributed 2.3% ($660 million (239 billion naira)) to GDP. They project that the industry will increase its export revenue earnings to over $1 billion. The motion picture and music combined contributed about $1.8 billion (730 billion naira) to the country’s GDP in 2020.
The country’s television and video market grew 7.49% to $806 million in 2020, up from $732 million in 2018. The industry is projected to earn about $900 million in 2023. The market is driven by subscription revenue, which accounted for 72.26% of total TV/video sector revenue in 2018. TV advertising accounts for 21.31% of total revenue, while physical home videos account for 5.33%. Subscription-based movie streaming are very popular in Nigeria, attracting players like Netflix, Iroko TV, and Startimes. Although Netflix subscription has long been available in Nigeria, they made their official debut in Nigeria in February 2020, joining several major distributors of filmed content in Nigeria. In August 2022, Amazon Prime Video announced the launch of the localized version of its streaming service in Nigeria. According to an IMF report, the industry is projected to generate an estimated revenue of $10.8 billion by 2023 and account for 1.4% of GDP. The report indicates that in 2020, Nigeria overtook South Africa in pay TV subscription as the country currently has over 6.9 million pay TV households as of 2021. It is projected to grow to upwards of 7.4 million by 2023. A new study by Research and Markets, shows that Nigeria will contribute about 10 million, or 21.2%, of Africa’s pay television subscribers by 2025.
The music sector of Nigeria’s entertainment industry also recorded significant growth over the years. Stakeholders include artists, musicians, producers, promoters, managers, distributors, and marketers. As of 2021, the music industry employed about a million people and generated over $8 billion for the economy. In the past six years, the growing numbers of new production studios and artists enabled a more vibrant and self-sustaining industry, producing globally recognized music. In this environment, Nigerian musicians have developed a vast spectrum of music genres. The industry has won prestigious awards with artists like Wizkid and Burnaboy claiming Grammy awards, attracting more and more investments..
When the So Called Masterclass is Not a Masterclass
Some years ago, I was invited to participate in a Masterclass on Documentary Filmmaking by the Public Affairs Section of the Consulate of the United States of America in Lagos in the Documentary Showcase Program with American documentary filmmakers. Prominent Nigerian filmmakers in Nollywood were also invited. But the workshop was rushed by the American filmmaker teaching what was nothing new or different, but documentary filmmaking for beginners and what the Nigerian filmmakers already knew. He was teaching us what students in high school were taught in America.
Then the workshop ended abruptly without the completion of the most important sessions.
The American filmmaker started the presentation of Masterclass certificates to all the participants. But I refused to accept my own certificate with my name already written on it.
"We never had any masterclass on documentary filmmaking," I said.
The others were compelling me to accept it. I reluctantly collected it. But I dumped it later in the drawer of my desk in the office of Supple Communications Limited.
Finis.
#art
#artist
#masterpice
#craft
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#workshop
#filmmaking
#filmmakers
#Nollywood
#America
#Nigeria
#documentary
#documentaryfilm
#showcase
#unitedstates
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#certificate
#office
RECOMMENDED BOOKS BY EKENYERENGOZI MICHAEI CHIMA
Available on Amazon, Barnes and Noble and other booksellers.
