Thursday, August 23, 2012

What is Customer Experience?

22 Aug 2012 15:43 Africa/Lagos

What is Customer Experience?

LONDON, August 22, 2012/PRNewswire/ --

A great customer experience hinges on an organisation's ability to put the customer at the heart of the business, yet a recent survey carried out by the Customer Management Exchange Network saw over 50% of respondents highlight this as their number one challenge.

The Customer Management Exchange Network's latest animation video "What is Customer Experience [ ]?" also demonstrates the importance of a multi-channel customer experience strategy in today's competitive business environment; touching on critical issues such as customer loyalty, accountability & ROI, social media and customer centricity.

Based on a range of important industry statistics, the animation was created to stimulate organisations into thinking differently about how they incorporate customers within their business. Many leading brands are now using the video as a training tool to demonstrate the value of customer experience internally, and to gain funding for initiatives that will place the customer at the centre the organisation.

Phill Hirons, Head of Production for the Customer Management Exchange Network comments: "We wanted to create something different that would accurately summarise our extensive research into customer experience. The response to the video has far outweighed our expectations and we're delighted that leading brands have found it such a useful learning resource."

The innovative video has been compiled and released ahead of the Customer Experience Exchanges, taking place in Miami in September and in Budapest in November 2012. The video is available online at

To download the video or for more information visit the North American Customer Experience Exchange website: and the European Customer Experience Exchange website:, or email

About the Customer Management Exchange Network

The Customer Management Exchange hosts a series of global, invitation only forums, which help senior executives overcome their most pressing challenges across customer experience, marketing, customer service, insight and digital technology. Exchange only invites executives with the highest credentials, and solution providers with world-leading capabilities in order to deliver a strategic discussion based environment, allowing attendees to connect, interact and engage with their international peer group.

Source: Customer Management Exchange Network, a division of IQPC Exchange
For more information on the Customer Management Exchange Network please visit or contact Kira Stancliffe, Marketing Manager, CM Exchange Network at or on +44(0)207-368-9484.

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