Tuesday, August 28, 2012

Four Essential Social Marketing Goals for Retailers

Four Essential Social Marketing Goals for Retailers

Social media has changed the role of the customer in the marketing process and purchasing cycle. CMOs and other marketing executives have been required to modify marketing and advertising initiatives to enable the brand to interact with customers across emerging media channels while delivering measurable ROI in social.

Social media will continue to evolve and transform consumer behavior and consequently, the responsibilities of the CMO. It becomes increasingly critical for companies to develop strategies and execute social media tactics that contribute to key brand and business objectives.

This session will help you:

Learn four essential marketing goals that are tied to ROI
Identify tactics that will enable marketing teams to effectively achieve these goals
Fill out the form to the right to register for our live webinar.


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