e-Commerce: Nigerians are selling
second hand items worth 1,97 billion USD on MOBOfree.com
This impressive amount outperforms
the forecasted figure for 2015 by 30%
LAGOS, Nigeria, August 12,
2015/African Press Organization (APO)/ -- MOBOfree (http://www.mobofree.com), the
leading African social marketplace, today announced a 274% year-on-year
increase in the total value of goods on their platform in Nigeria. The current
value of goods is 1.97 billion USD (394 billion NGN), up from 526 million USD
(102.5 billion NGN) last year. This impressive growth outperforms the
forecasted figure for 2015 by 30%.
Photo: http://www.photos.apo-opa.com/index.php?level=picture&id=1896
(Cristobal Alonso, CEO and co-founder of MOBOfree)
MOBOfree
attributes this huge increase in the value of goods to the safety of the
MOBOfree platform, to an increasing number of repeat customers and to a renewed
focus on the automotive and real estate categories of classified
advertisements.
“Customers
are going to the site because they are confident that buyers and sellers have
been vetted. Once they experience the ease of use and added security, customers
come back and use the site and are reassured on each occasion”, says MOBOfree
CEO Cristobal Alonso.
MOBOfree has
invested heavily in safety and security with a recently launched ID
verification programme in addition to a dedicated quality control team which
manually reviews every single advert before launching it live.
“This
increase is indicative of a growing number of Nigerian consumers willing to
buy, sell and swap stuff with people they can trust, MOBOfree makes this
process easier and safer”, adds Alonso.
With this in
mind, MOBOfree has hired local teams on the ground in Lagos to visit the
largest car dealers and real estate agents. These teams on the ground serve to
increase the adverts on the platform but more importantly they meet car dealers
in person, check the cars and take photographs of the cars themselves to ensure
that car buyers on MOBOfree get access to trustworthy car classifieds.
MOBOfree
currently has over 500,000 active classifieds in Nigeria, 2-3 times more than
their closest competitors.
A report on
the Internet’s transformative potential in Africa by McKinsey & Company
highlighted that e‑Commerce will open up a new shopping experience for Africa’s
growing middle class. By 2025, it could account for 10 percent of retail sales
in the continent’s largest economies, which will translate into some $75
billion in annual revenue. (Lions go digital: The Internet’s transformative potential in
Africa http://www.apo.af/Jy5l8s).
Distributed by APO (African Press Organization) on behalf of MOBOfree.
About MOBOfree.com
MOBOfree.com
(http://www.mobofree.com) is
a leading African social marketplace allowing people to buy, sell and swap
products and services with other trusted people. MOBOfree.com combines a social
network and classifieds board into a single integrated online platform and
makes buying and selling online more personal and secure.
Currently,
MOBOfree has more than 4 million registered users, with more than 2 million monthly
active users and over 500,000 active classifieds in Nigeria and a leading
position in several other African countries such as Uganda and Zimbabwe.
Over 3000
new registered members join MOBOfree every day and thousands of new items are
listed daily. Over 5 million personal messages are exchanged between buyers and
sellers every month on MOBOfree.
The company
is backed by eVa Ventures Fund and has offices in Lagos, Nigeria and Vilnius in
Lithuania.
SOURCE
MOBOfree
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