Ice Prince of Nigeria Join other African Artistes for Coca-Cola Peace Day Anthem in Kigali

Coca-Cola Peace Day Anthem: Peace One Day Youth Celebration in Kigali, Rwanda premieres Coca-Cola Peace Day Anthem

 

PRESS RELEASE

Peace One Day Youth Celebration in Kigali, Rwanda premieres Coca-Cola Peace Day Anthem

African music stars Ice Prince, Dama Do Bling, Maurice Kirya, Alikiba and Wangechi unite for Peace One Day, to release Coca-Cola Peace Anthem on Peace Day 21 September 2015.
KIGALI, Rwanda, August 20, 2015/ -- The first-ever Peace Day Anthem will premiere at the Peace One Day Youth Celebration in Kigali, Rwanda on 21 September 2015 in front of thousands of young people and beamed live into Rwanda and the world on the Rwanda Broadcasting Agency (RBA) network.

Capture.PNGWatch the live stream on Peace Day 21 September: http://rba.co.rw/tv
Logo: http://www.photos.apo-opa.com/plog-content/images/apo/logos/pod.jpg
Watch the Peace One Day Youth Celebration trailer: https://youtu.be/DK85G3WZv80
Watch ‘The Peace One Day Story in Two Minutes’: https://youtu.be/mcAfK-XjeiE
Photo 1: http://www.photos.apo-opa.com/plog-content/images/apo/photos/150820.jpg
Photo 2: http://www.photos.apo-opa.com/plog-content/images/apo/photos/150820c.jpg
Photo 3: http://www.photos.apo-opa.com/plog-content/images/apo/photos/150820b.jpg
Download the poster: http://www.photos.apo-opa.com/plog-content/images/apo/photos/150820poster.jpg

The anthem, written by musician Zwai Bala and produced by Coke Studio Africa, is hoped to inspire a generation of young people to celebrate Peace Day as a catalyst for sustainable peace in the region. The anthem will be performed by top artists of the African music industry Ice Prince (Nigeria), Dama Do Bling (Mozambique), Maurice Kirya (Uganda), Alikiba (Tanzania) and Wangechi (Kenya), who will be joined by leading dance groups Krest Crew and Jabba Junior, and artists Innoss’B, Urban Boyz, and Knowless on the day.

The Peace Day Anthem will be available on iTunes from 21 September 2015; all proceeds will go to the non-profit organisation Peace One Day to support its mission to reach three billion people with the message of Peace Day by 2016, with the hash tag #PeaceDay central to the social campaign encouraging widespread action on the day, being a key tool towards achieving that goal.

The Peace One Day Youth Celebration 2015, which is part of Peace One Day’s wider campaign in the region made possible by the Howard G. Buffett Foundation, is being organised in partnership with the Rwandan National Unity and Reconciliation Commission (NURC); and supported by the Rwandan Ministry of Youth and ICT and the Ministry of Sports and Culture. The event will highlight how peace can be nurtured through music, dance, and sport, and will feature young people from the region who will share their inspirational personal experiences of peace.

“I am thrilled to be marking this Peace Day with the first-ever Peace Day Anthem being performed on stage in Kigali thanks to Coca-Cola and it being broadcast live into Rwanda and the world on the Rwanda Broadcasting Agency network,” said Peace One Day founder Jeremy Gilley (http://www.peaceoneday.org). “I’m extremely grateful to RBA for enabling Peace One Day to empower young people from not only Rwanda and the wider Great Lakes region of Africa but also globally to become the driving force behind the vision of a united and sustainable world, using Peace Day 21 September as a focus for their actions for peace.”

For more information on Peace One Day and planned global Peace Day activities visit: www.peaceoneday.org/2015-celebration

Distributed by APO (African Press Organization) on behalf of Peace One Day.

Jeremy Gilley is available for interviews, and a limited number of media tickets available for the event.

Media Contact:
Ben Carenco
Digital Communications Manager - Media
+44 7495 257 339 | ben.carenco@peaconeday.org
Peace One Day +44 (0) 20 8334 9900

ABOUT PEACE ONE DAY
Founded in 1999 by filmmaker Jeremy Gilley, the non-profit organization Peace One Day (http://www.peaceoneday.org) drove the initiative that led to the unanimous adoption by the United Nations member states of an annual day of global ceasefire and non-violence on 21 September – Peace Day. In 2007, Jeremy Gilley and Peace One Day Ambassador Jude Law travelled to Afghanistan to help develop and document preparations for life-saving activities across the country for Peace Day. As a result of this work since 2007, Peace Day agreements in the region have resulted in the immunization against polio of 4.5 million children.

With the day well-established, Peace One Day’s objective is to institutionalize Peace Day around the world, making it self-sustaining. A 2014 report supported by McKinsey & Company estimated that over 1 billion people have been exposed to the Peace Day message. Further to this, 610 million people are now aware of the day, with around 10 million behaving more peacefully as a result of being involved in activities on the day. Peace One Day's target for 2016 is to share the message of Peace Day with 3 billion people.

Thanks to the generous support of the Howard G. Buffett Foundation, Peace One Day is focusing its resources on the Great Lakes region of Africa. We intend to bring local, regional and international attention to on-going peace efforts in the region and engage all sectors of society in a campaign with renewed focus on community engagement, education and humanitarian activity.

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Peace One Day
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