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Saturday, May 5, 2012

Cross Media Measurement



In today’s ever-changing media landscape, there are more ways than ever before to engage with consumers through advertising. In order to assess advertising’s effectiveness across multiple media platforms – such as Internet, mobile, TV, radio and print – advertisers, agencies and publishers require sound cross-media insights.

comScore Cross Media Measurement solutions quantify the effectiveness of each media channel on an advertising campaign, including branding impact as well as online and offline behaviors.

Multi-Screen Measurement

comScore Multi-Screen Measurement quantifies the reach, frequency and behavioral impact of ad campaigns across multiple media touch-points and qualifies the size and composition of audiences reached.

Click here to read the full report.



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