Friday, May 4, 2012

What's the Best Advice You Received from Your Mom?

Tout Joins Jessica Alba, The Honest Company And SELF Magazine To Celebrate Mother's Day With #momknowsbest Contest

"What's The Best Advice You Received From Your Mom?"

SAN FRANCISCO, May 4, 2012 /PRNewswire/ -- Social media video sharing company Tout is teaming up with Jessica Alba, The Honest Company and SELF Magazine to celebrate Mother's Day. The #momknowsbest campaign will feature a Tout video (15 second video status update shared through Facebook and Twitter) by Jessica Alba with a special Mother's Day question, "What's the best advice you received from your mom?"

Fans and SELF readers will have the chance to win a valuable prize package by sending a video reply via Tout to Alba regarding the best advice they ever received from their mom and include the special hashtag #momknowsbest. Fans and readers can reply directly via webcams at, through Tout's mobile application, on and in addition to other promotional sites. Viewers can watch the entire stream of replies on the Tout widget on and share their favorites to their Facebook, Twitter or Pinterest pages, as well as by email and SMS.

On May 14th, one winner will be selected by The Honest Company and SELF to win $500 worth of The Honest Company product and a Maya Brenner Designs necklace valued at $200, in addition to having their Tout featured on Additionally, for every response a donation will be made to Baby2Baby.

"My mom always told me 'You can do anything you set your mind to' and I continue to live by that advice," states Lucy Danziger, SELF Editor-on-Chief. "At SELF we encourage our readers to strive for their goals and our moms give us the encouragement to guide us along the way. This Mother's Day is the perfect time to show our appreciation for how much they do for us and how they have helped shape our lives."

Christopher Gavigan, Chief Product Office of stated, "We are so excited to be working with SELF and Tout. We've all learned so many important lessons from our mothers and it's time we shared them with the world. Post your videos, now! Happy Mothers Day."

Scott Epstein, Chief Marketing Officer of Tout stated, "Mothers are the pillars of our communities and Tout is excited to be working with to provide a cutting edge platform for families to share meaningful, inspirational and funny stories, memories and advice with the world."

About Tout
Headquartered in San Francisco, Tout is a social media technology company whose smartphone and webcam application enables real-time video status updates that can be shared instantly with friends, family or the whole world through Facebook, Twitter and personal contacts. Tout enables users to capture and share 15-second videos with 2-clicks. These updates are then shared in real-time directly from iPhone 3GS, iPhone 4, iPad 2, Android smartphones, and on Tout is a technology spin-out of SRI (Stanford Research Institute), responsible for such innovations as voice recognition software SIRI on iPhones. Since launch, Tout has had 23 million visitors to its site, making it one of the fastest growing social media services. Visit or follow us on Facebook and on Twitter @ Tout.

About The Honest Company
The Honest Company was started by a mom and a dad who, like many modern parents, had become increasingly concerned about poorly regulated products laden with questionable chemical ingredients. But, the alternatives they found were often expensive, inaccessible, bland, or ineffective. In response to this clear need for something better, they created The Honest Company ( to ensure that parents have access to non-toxic, ecofriendly, beautiful family products that don't break the bank. They offer a monthly subscription service of customized product bundles delivered directly to your front door and are launching with a product line that moms across country chose based on what they use everyday: diapers, wipes, baby bath and skin care, and home cleaning products.

About SELF
Reaching over 10 million readers and online users, SELF provides the information and inspiration to help every woman take charge of her life, reach her well-being goals and become her best SELF. SELF is the founder of the Pink Ribbon for breast cancer awareness and an ASME National Magazine Award winner for excellence in journalistic achievement in print and online. SELF is published by Conde Nast, home to some of the world's most celebrated media brands. For more information, visit


CONTACT: The Honest Company: Ashley King,; or SELF: Lindsey Benoit,; or Tout: Stacy Freeman-Weitz,

Web Site:

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