Thursday, November 14, 2024

Effective Content Marketing in Nigeria Must Target the Gen Z

Effective Content Marketing in Nigeria Must Target the Gen Z


You cannot do effective content marketing if you are ignorant of the demographics of your target audience.

The target audience for online entertainment, e-commerce and fintech industry are the Generation Z, or Gen Z of people born between 1995 and 2010. The 'Z' in the name means "zoomer", as this is the first generation known to 'zoom' the internet.







Majority of them make up the population of 65 million Nigerians using social media platforms.

They spend $975m daily on online betting.

Data from the National Lottery Trust Fund (NLTF) has revealed that over 65 million Nigerians actively engage in betting, spending an average of $15 daily. This is just as it disclosed that everyday, 14 million bet takes and payments are made online in the country.

According to one of the fast rising upwardly mobile Nigerian Gen Z techies, Benjamin Unah, Co-Founder & Chairman - Primeries
https://primeries.com/, the #1
 streetwear marketplace that connecting shoppers to the hardest streetwear brands and creatives in Africa, "they are the most active shoppers online and subscribers of entertainment providers for streaming music and movies."

According to the report on Understanding the Gen Z in Nigeria: Trends and Insights - Sagaci Research

"Trends among the Gen Z in Nigeria: more likely to go to physical shops and use cash
Male Nigerian consumers aged 18-25 exhibit different shopping behaviours compared to older ones. A significant 58% of them would rather go to a shop than buying products online versus 47% of the older group. This result stems from young people’s preference for a physical experience; they want to visit stores, see the product firsthand, and make their choice in person. Additionally, 26% of these younger consumers prefer using cash, a higher percentage than the 16% observed in the 26+ demographic.

In contrast, older consumers are more inclined to use debit cards, with 41% opting for this payment method compared to 29% of the younger age group. Following recent banking issues in Nigeria, younger people now prefer to keep physical cash on hand for added security and to avoid potential problems.

Read the complete report on 
https://sagaciresearch.com/gen-z-nigeria-insights/
"
.

Tuesday, November 12, 2024

The Road Map for the Nominations for the Annual Academy Awards for Nigerian Filmmakers


The Road Map for the Nominations for the Annual Academy Awards for Nigerian Filmmakers


There is a Road Map for the Nominations for the annual Academy Awards of the Academy of Motion Picture Arts and Sciences (AMPAS) and the route is common knowledge to those who truly know the criteria for filmmaking of international standards in the quality of the content and context of filmmaking and the benchmarks of the most coveted international awards and prizes for filmmaking.

Making the nominations for the almighty Oscars from the long list to the short list is beyond the mere selections of the official entries for different countries in the competition for the Best International Feature Film Category of the Academy Awards which is the most competitive, because of the challenges of competing with the best filmmakers from other countries you may not know their works.

In my own opinion, any film that has not made the Official Selections for the annual Cannes Film Festival, Venice International Film Festival, Toronto International Film Festival, Berlin International Film Festival and Sundance Film Festival should not be the official selection of Nigeria for the Best International Feature Film Category of the Academy Awards. Because in the history of the Oscars,most of the nominees and winners were in the Official Selections of the most highly esteemed and highest ranking international film festivals as I have listed them above. And only the majority of them that won the Palme d'Or of the Cannes Film Festival, Golden Lion and Silver Lion of the Venice International Film Festival, Audience Award of the Toronto International Film Festival, Golden or Silver Bear of the Berlin International Film Festival and Best Feature Film at the Sundance Film Festival made the nominees and winners of the Oscars. 

Any Nigerian filmmaker who cannot or has not competed for the best international awards in the global film industry should not be considered for the representation of the Official Selection of the entry for the Best International Feature Film Category of the Oscars.
Only the best should represent Nigeria, because only the best is good enough for us.

Nigerian filmmakers have not even won the prizes for the Best Feature Film at the annual Durban International Film Festival of South Africa, the highest ranking international film festival in Africa and only one Nigerian filmmaker, Newton Aduaka has won the Étalon d'or de Yennenga" (Golden Stallion of Yennenga) at the Ouagadougou Panafrican Film and Television Festival (FESPACO) for his critically acclaimed film, "Ezra" in 2007. 

The problem of Nigerian filmmakers is the fact that they don't like being told the truth and when you tell them the truth, they become upset and even stop communicating with you in their unprofessional and unintellectual attitudes. But the fact is majority of them don't even know that filmmaking is not for those who are intellectually challenged, because the Art of Filmmaking is beyond the mere craft of shooting a movie.
Majority of the filmmakers in Nigeria don't know what is Art Direction and many of them have not studied Production Design.
Many of them don't know what is the aspect ratio of a movie for the cinema and most of them don't know what is a shooting ratio.
They don't even know how to use lighting for storytelling; costume for storytelling; the nuances of
characterisation and music for storytelling in filmmaking.

I have advised the film schools in Nigeria to use nominees and winners of the Oscars for case studies in filmmaking to teach their students on how and why the nominees and winners got the nominations and won the Oscars.

The  Nigerian Official Selection Committee (NOSC) for the Oscars  should know that to make the nominations for the Oscars is more than the mere selection of the official entry.
Is there a budget for the promotion of the selected film?
Promotion for reviews in the highly esteemed and rated international news media such as the New York Times, Hollywood Reporter, Deadline Hollywood, Indiewire, Screen International, CNN, BBC and Underurrents of the  International Federation of Film Critics (FIPRESCI)

Read How Much Does It Cost To Win An Oscar? - BBC News
Just two of the most high-profile attempts to influence what must be the most select group of voters on the planet, the 6,000 members of the Academy of Motion Picture Arts and Sciences. Estimates for the total amount Hollywood spends on Oscar campaigns range from $100m right up to $500m in a single year.23 Feb 2016
https://www.bbc.com › news › ent...
How much does it cost to win an Oscar? - BBC News


By Ekenyerengozi Michael Chima,
The Publisher/Editor,
NOLLYWOOD MIRROR® Series,
The first book series on Nollywood and the Nigerian film industry.
Founder/CEO,
International Digital Post Network Limited,
Screen Outdoor Open Air Cinema (SOOAC),
Affiliate Partner, Cinewav of Singapore



Wednesday, November 6, 2024

New Still Life Art Photographs

 






The Foresight of Charles Darwin


Space Travel To An Unknown Planet 1


I See A Bright Future


Waiting for the Great Nollywood Director


Space Travel To An Unknown Planet 2


Everyone Counts in the World


Once Upon A Time There Was A Popular Smartphone


Focus on Your Future


Seize the Year


My Vision of Mecca 1


STOLEN PROPERTY 1

My Vision of Mecca 2

New Still Life Art Photographs by Ekenyerengozi Michael Chima for the Red Apple Series and Serendipity Series.

© Ekenyerengozi Michael Chima. 2024. All rights reserved. No copying, duplication and reproduction in any format of media without the authorization and permission of Ekenyerengozi Michael Chima and International Digital Post Network Limited.


Thursday, October 31, 2024

Who Owns Antiquity? Unraveling the Origins of Nok Sculptures of the Ancient Nok Kingdom in Nigeria

Have you read "Who Owns Antiquity?"

Museums and the Battle Over Our Ancient Heritage" by James Cuno, Princeton University Press, 2008.

How can the academic luminary Prof. Kwame Anthony Appiah, author of "Cosmopolitanism: Ethics in a World of Strangers"(Norton, 2006) ask "Whose Culture is it Anyway?" and query the origins of the sculptors of the famous Nok terracotta sculptures found in the middle belt region of Nigeria existed from around 500 B.C.E. to 200 C.E. 

He said the Nok sculptures were not made for the Nok  people.

I have to doubt his knowledge of the historical facts of Nigerian arts and culture. He should have done his research beyond the walls of Princeton University before the publication of his book.

Nok sculptures were made by the Nok people of the ancient Nok Kingdom on themselves for themselves over 2000 years. And the most recent excavations and the latest discoveries have proved that the sculptures were done by the people on different aspects of their lives like historians who wrote books on objects and subjects of different people and events in different places and times.

He should read about the latest discoveries on 

https://www.modernghana.com/news/499121/newly-discovered-nok-sculptures-exhibited-for-the-first-time.html

Kwame Akroma-Ampim Kusi Anthony Appiah FRSL (/ˈæpiɑː/ AP-ee-ah; born 8 May 1954) is a British-American philosopher and writer who has written about political philosophy, ethics, the philosophy of language and mind, and African intellectual history. Appiah is Professor of Philosophy and Law at New York University, where he joined the faculty in 2014.[2] He was previously the Laurance S. Rockefeller University Professor of Philosophy at Princeton University.[3] Appiah was elected President of the American Academy of Arts and Letters in January 2022.

https://appiah.net/


By Ekenyerengozi Michael Chima,

Publisher/Editor,
NOLLYWOOD MIRROR® Series
The first book series on Nollywood and the Nigerian film industry since 2013.
Affiliate Partner,
Cinewav of Singapore
https://www.amazon.com/author/ekenyerengozimichaelchima
https://www.linkedin.com/in/michaelchimaeyerengozi

Friday, October 25, 2024

Beware of the Night of the Beast

 






"Beware of the Night of the Beast"
Still life art photography from
my Red Apple Series and Serendipity Series, the most comprehensive series in still life art photography in the history of contemporary art in Nigeria.

Who is the Beast?
The next one titled "Beauty and the Beast" will reveal the identity of the Beast.
It is political art photography.

All the photographs were shot within 30 days with my smartphone camera in a bedroom/study in September and October, 2024 in Uyo, Akwa Ibom State of Nigeria.
They are available on art canvas for auctions, collections and exhibitions.

There are more than 50 photographs so far and more will be shot before end of this year for the publication of the book of my still life art photography.
There is only one red apple with a gold ring in the world.
It is the invention of yours faithfully, Ekenyerengozi Michael Chima, master of the imaginative symbolism in art and literature.
- Ekenyerengozi Michael China,
Publisher/Editor,
NOLLYWOOD MIRROR® Series
The first book series on Nollywood and the Nigerian film industry since 2013.
https://www.amazon.com/author/ekenyerengozimichaelchima
©All rights reserved.
No copying, reproduction or publication in any format of media without the authorization and permission of International Digital Post Network Limited.

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Thursday, October 24, 2024

The Most Comprehensive Still Life Art Photography Series in the History of Contemporary Art in Nigeria
































My Red Apple Series and Serendipity Series are the most comprehensive series in still life art photography in the history of contemporary art in Nigeria.

All the photographs were shot within 30 days with my smartphone camera in a bedroom/study in September and October, 2024 in Uyo, Akwa Ibom State of Nigeria.

There are more than 50 photographs so far and more will be shot before end of this year for the publication of the book of my still life art photography.
There is only one red apple with a gold ring in the world.
It is the invention of yours faithfully, Ekenyerengozi Michael Chima, master of the imaginative symbolism in art and literature.

- Ekenyerengozi Michael China,


Tuesday, October 22, 2024.
Uyo, Akwa Ibom State,
Nigeria.
Publisher/Editor,
NOLLYWOOD MIRROR® Series
The first book series on Nollywood and the Nigerian film industry since 2013.
Affiliate Partner,
Cinewav of Singapore
https://www.amazon.com/author/ekenyerengozimichaelchima
https://www.linkedin.com/in/michaelchimaeyerengozi

#art
#artwork
#artist
#fineartphotography
#photograph
#photography
#photographer
#apple
#series
#red
#redapple
#gold
#gpldring