Tuesday, May 19, 2015

Yale Honours Okonjo-Iweala with an Honorary Doctorate Degree


PRESS RELEASE

 Yale Honours Okonjo-Iweala with an Honorary Doctorate Degree

Yale had in the past honored a handful of other Africans such as Liberian President Ellen Johnson Sirleaf and Archbishop Desmond Tutu.

NEW HAVEN, USA, May 19, 2015/ -- Minister of Finance and Coordinating Minister for the Economy Dr. Ngozi Okonjo-Iweala (http://www.fmf.gov.ng) has received an honorary Doctorate degree from Yale University (http://www.yale.edu), one of the United State of America’s most prestigious institutions of higher learning.
The Minister was awarded a Doctor of Humane Letters at Yale’s 2015 Commencement Ceremony in New Haven, Connecticut Monday.

She will be only the second Nigerian in the university’s 314-year history to receive its highest honour after Nobel Laureate Wole Soyinka who received an honorary Doctor of Letters in 1980.

Giving out the award, the President of the University Professor Peter Salovey described Okonjo-Iweala as “a brilliant reformer and dedicated public servant.”

He went on to state that the Minister “has spearheaded efforts to stabilize and grow Nigeria’s economy, battling widespread government corruption and creating greater fiscal transparency and discipline.”

Yale’s honorary doctorate degree is seen globally as a very important honour.
According to the institution “those who have received honorary degree are scholars, public servants, Nobel Prize winners and heads of states.

“Collectively, they represent the aspirations of this institution. Yale honorary degree recipients serve as models of excellence and service to our students, to our graduates, to our community and to the world,” the institution says.

As Finance Minister in 2004, Okonjo-Iweala and the economic team that she led helped Nigeria obtain debt relief, wiping out $30 billion of Paris club debt, leading to a tripling of the growth rates.

The second time around as Finance Minister in 2011, Okonjo-Iweala has focused on building solid foundations and institutions critical for the survival and sustenance of the economy. She bravely fought corruption in governance with fierce dedication and unflagging energy.

Okonjo-Iweala was honored alongside the Chair of the Board of Governors of US Federal Reserve System Janet Yellen, world renowned Beninoise Singer and songwriter Angelique Kidjo, University Professor and founding member of the Institute for Comparative Literature and Society at Columbia University Gayatari Chakravorty Spivak, Professor and Director of the Starr Center for Human Genetics at Rockefeller University Jeffrey Michael Friedman, Inventors and Entrepreneurs Elon Musk and Dean Kamen, etc.

Yale had in the past honored a handful of other Africans such as Liberian President Ellen Johnson Sirleaf and Archbishop Desmond Tutu.

Distributed by APO (African Press Organization) on behalf of the Federal Ministry of Finance, Nigeria.


Issued by:
Constance Ikokwu
Media Adviser to the Minister of Finance, Nigeria

SOURCE 
Federal Ministry of Finance, Nigeria

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Majority Of Nigerians Are Intellectually Retarded


Majority of Nigerians Are Intellectually Retarded

Majority of Nigerians are actually intellectually retarded even though many people may disagree and they include many of the students and graduates of Nigerian colleges, polytechnics and universities. When even majority of Nigerians cannot read and write, then don't be surprised that majority of Nigerians are intellectually retarded.

A simple survey of the environment is enough to show you that majority of Nigerians are intellectually slow and the tragedy of it all is that they gloat in their predicament in willful rebellion against conventional wisdom of rational human behaviour; which is the cause of their own corruption and destruction. Ironically, majority of them live in denial of the facts of life and prefer pointing accusing fingers at corrupt politicians when they are the same people who breed the contagious corruption plaguing the nation.

The most intellectually retarded people in Nigeria are the majority of the Hausa Muslims who are the most intolerant of other tribes with different cultures and religions. The fact that majority of the intolerant Hausa Muslims are disciples of the same clerics of the Hausa Muslims who claim to be educated, but have never stopped the intolerant groups among their population from violent acts shows the fallacy and hypocrisy of their clerics and leaders, because they all worship at the same mosques and would have been able to have a consensus against the ethnic-religious bigotry of their larger Hausa Muslims population. In fact, the Hausa Muslims in tertiary institutions have also displayed irrational human behaviour in their intolerant acts against non-Muslims.

Majority of the Hausa Muslims are not as intellectual and tolerant as the majority of the non-Hausa Muslims and other tribes in the south of Nigeria who supported and voted for the Hausa Muslim Gen. Muhammadu Buhari (retd) in the 2015 presidential election, because they will never support and vote for a non-Hausa Christian presidential candidate. Why? They are intellectually retarded and don’t have the ratiocination for rational thinking, because they are ruled by their herd mentality. Only intellectually retarded people are ruled by herd mentality; as can be seen in the recurrent ethnic-religious conflicts in the Middle Belt and northern states of Nigeria. Many of them are still living like primitive uncivilized people in dark ages of history centuries ago when we are now in the digital age of modern civilization.

When you are not capable of ratiocination and rational thinking in behavour and lifestyle, you are intellectually retarded, because you have failed to use your intellectual capacity for rational human behaviour. And Nigerian politicians of the greedy ruling class exploit the intellectual illiteracy of the majority of Nigerians by using them as mere expendable pawns in their political power struggle. They are the political thugs, political assassins and bigoted voters who constitute the majority of the electorate in Nigerian politics. That is why Nigerians have been having incompetent political office holders and public officials since 1960 to date. They are products of the same negative thinking.

It is very easy to define and identify an incompetent government from the local government level to the central government by looking at the environment from the street to the State House.
A dirty and filthy environment is the evidence of an incompetent government.
The state of an environment shows you the state of the human development in every community.
No competent government will tolerate a dirty and filthy environment.
Only intellectually retarded people have dirty and filthy environments as can be seen from Lagos to Abuja and from the Niger Delta to Lake Chad. Majority of Nigerians are dirty and living in filthy environments. Visit the campuses of the tertiary institutions and their environments are enough to show you the irrational human behaviour of the students and lecturers who later end up as political office holders and carry over their abnormal characteristics to the government.
Majority of Nigerians are annoyingly dirty.
They can be so comfortable dining and wining in the midst of stinking heaps of refuse and stinking toilets. Of course, only sick people will feel comfortable living and working in a nauseating environment which is common in majority of private and public workplaces in Nigeria.
Every filthy environment is caused by an incompetent management of the community or company.
Most people will call it indiscipline. But the educated ones among them will not admit that they are guilty of indiscipline.
How can authorities of an intellectual institution have a filthy environment if they not incompetent?
Majority of the intellectual or academic institutions have filthy environments and they still contest for bragging rights as the breeding grounds of future leaders of the nation. No wonder they have been breeding such corrupt leaders messing up the country by their mismanagement of the government.

The intellectual minority in Nigeria are at the mercy of the intellectually retarded majority.
The intellectual minority can be compared to a dozen of wise people besieged by legions of criminals, idiots, prostitutes and parasites and these legions have messed up the country and turned the Nigerian Dream into the Nigerian nightmare.

Can the herd mentality of the intellectually retarded majority be changed in the new dispensation of a new government?
Behaviour change does not happen overnight, therefore the new government must know how to use the National Orientation Agency (NOA) working with other government ministries; especially Ministry of Education to develop models based on proven behavioural change theories for the teaching of Nigerians of all cultures on strict adherence and obedience to rational behaviour in living and working together in the nation building of a New Nigeria for the common good of all Nigerians.
The government must search and seek out mischievous clerics, ministers and leaders wherever they are in Nigeria; whether in the schools, mosques, churches and other places and address their insecurities at the earliest signs of intolerance and irrational intentions to prevent them from misinforming and misleading their believers and followers. A stitch in time saves nine.
The fringe elements of tribal bigotry and religious intolerance don’t turn into legions of blood thirsty terrorists overnight. It all starts with misinformation.
There will be no positive change without positive thinking.
Without positive thinking for positive behaviour change in the psyche of majority of intellectually retarded Nigerians, the vicious circle of the Nigerian crisis will continue until Armageddon.


~ By Ekenyerengozi Michael Chima, author of "Children of Heaven", "Song of Patriotism", "Sleepless Night", "Scarlet Tears of London", "Bye, Bye Zimbabwe", "In the House of Dog"s, "The Prophet Lied", "Diary of the Memory Keeper", co-author of "Na-ked Beauty", editor of "The Language of True Love" and Publisher/Editor of the NOLLYWOOD MIRROR® series. His new book on the 2015 elections, "The Victory of Muhammadu Buhari and the Nigerian Dream" will be released worldwide on May 29, 2015. His books are distributed by Amazon, Barnes & Noble, Tower Books, Lulu, Glendora and other booksellers. 

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Monday, May 18, 2015

All Set for GTBank Principals Cup finals and Rise of Youth Soccer


All Set for GTBank Principals Cup finals and Rise of Youth Soccer

Youth soccer development in Nigeria is set to rise as the stage is all set for the most anticipated finals of the 2015 Principals cup kicks off at Teslim Balogun Stadium on Wednesday in Lagos.

GTBank has also restated its commitment to investing in grassroots and youth soccer development, as a vital step in helping Nigeria emerge a global power house in soccer.

Speaking in the run up to the finals, Lola Odedina, the GTBank Communications General Manager noted that Nigeria cannot emerge a global soccer giant by wishful thinking. "It requires concerted efforts, long range planning, continuous investment and most importantly talent identification and development at the youth level. The need to catch them young and train them well has never been greater.

Emirates Expands its Mobile Footprint, Launching An Android App

Emirates Expands its Mobile Footprint & Launches An Android App

On the heels of the successful launch of its Apple Watch app, Emirates announced today the debut of the Emirates App for Android, the world’s largest mobile platform. With more than one hundred thousand monthly users of its iPhone, iPad and Apple Watch apps, Emirates is ramping up its efforts to enhance its passengers’ travel experience through mobile technologies.

Saturday, May 16, 2015

Carol Leads Official Selection of Films In Competition for 2015 Cannes Film Festival


Synopsis

In New York in the early 1950s, Therese Belivet, is working in a Manhattan department store and dreaming of a more fulfilling life when she meets Carol Aird, an alluring woman trapped in a failing marriage. As an immediate connection sparks between them, the innocence of their first encounter dims and their connection deepens.

When Carol’s involvement with Therese comes to light, Carol's husband retaliates by challenging her competence as a mother. And as Carol and Therese take refuge on the road, leaving their respective lives behind, a confrontation emerges that will test each woman's assumptions about herself and commitments to one another.                         

Credits

Actors


Official Selection of films In Competition for the Palme d'Or at the 68th annual Cannes Film Festival from May 13 - 24, 2015.
Source: Cannes Film Festival.

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In Tribute: Obama's 'Duet' With B.B. King


In Tribute: Obama's 'Duet' With B.B. King


 In 2012, President Obama hosted a show at the White House and sung ‘Sweet Home Chicago’ with blues legend B.B. King. Photo: White House.

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Friday, May 15, 2015

GTBank Launches *737 Mobile Phone Transfers


Lagos, Nigeria: May 2015

Guaranty Trust Bank plc has launched another innovative mobile channel which enables GTBank customers conveniently perform third party transfers to both GTBank and other bank account holders in Nigeria, via their mobile phones, by simply dialing the USSD short code *737 with details of the amount and account number (NUBAN) of the beneficiary.

The *737* transfer service is another novel offering pioneered by GTBank in the Nigerian Financial Industry, that is safe, simple and convenient. To initiate transfers to a GTBank account, simply dial *737*1*Amount*NUBAN Account No# e.g. *737*1*1000*1234567890# from the mobile number registered with the Bank. For transfers to beneficiaries in other Bank’s, customers should simply dial *737*2*Amount*NUBAN Account No# e.g. *737*2*1000*1234567890#. Customers will then require the last four digits of their GTBank Naira MasterCard to authenticate each transaction.

The 737 transfer service has been introduced to build on the success of the Bank’s One Click Top –up service; which offers GTBank customers an efficient and easy way to buy airtime on their mobile phones directly from their GTBank account by simply dialing a short USSD code (*737*AMOUNT#).

Mr. Segun AgbajeManaging Director/CEO of Guaranty Trust Bank Plc, 

According to Mr. Segun Agbaje, Managing Director/CEO of the Bank, “we will continue to leverage technology to make banking, especially payments and transfers, faster, safer and more convenient for all our customers. He further stated that, “this service addresses the electronic banking requirements of our customers, irrespective of their phone type”.

The *737* Transfer service is only available to GTBank customers via their mobile phone numbers registered with the Bank and has minimum transfer limit of N1,000 and a daily transfer limit of N20,000.

Guaranty Trust Bank plc was established in 1990 and has within the last 25 years come to be recognized as one of the most profitable, innovative, service focused and well managed banks in the Nigerian financial market space. The Bank has a record of “Industry First” innovations such as “GTBank Mobile App”, a mobile application that merges internet banking and mobile money service offerings to allow customers enjoy more flexible banking such as Check account balance, Transfer Funds to family and friends, Stop and confirm cheques, Bill payments, FX transfers, Flight Bookings, Airtime Recharge, Online Shopping, Purchase cinema tickets e.t.c. Other Industry Firsts include; Internet Banking, GTConnect; our 24/7 interactive contact centre, Social Banking on Facebook, FastTrack, SME MarketHub, an online e-commerce platform and the first Naira MasterCard.

For further enquires, complaints and suggestions, customers can contact GTConnect on 01-4480000, 0700-482666328, 08029002900 and 08039003900 for prompt resolution. Alternatively, they can also send an email to enquiries@gtbank.com, follow the Bank on Facebook at www.facebook.com/gtbank, Twitter at twitter@gtbank, add our BBM channel pin C004389F2 or simply walk into any of its branches nationwide.

Communication & External Affairs
Tel: 234-1-2715227

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"Happiness Is A Goal Of Life" - Cheryl Boone Isaacs

 "Happiness Is A Goal Of Life" 
President Of Motion Picture Academy Urges Artists To Pursue Their Dreams And Protect Artistic Freedom  
Cheryl Boone Isaacs gives commencement address at the University of North Carolina School of the Arts  

WINSTON-SALEM, N.C., May 14, 2015 /PRNewswire-USNewswire/ -- Artists are responsible for protecting freedom of expression, Cheryl Boone Isaacs, president of the Academy of Motion Picture Arts and Sciences (AMPAS), told graduates of the University of North Carolina School of the Arts (UNCSA) during her commencement address on May 9 at the Stevens Center in downtown Winston-Salem.
"As the world becomes smaller and more globally connected, you as artists have a responsibility to protect freedom of expression and ensure that no one's voice is silenced by threats, violence or prejudice, and that different opinions can be shared without fear of personal or professional attack," she said.
Boone Isaacs is serving her second term as president of the 7,000-member Academy, presenter of the Oscars.

"Every year at the Oscars we honor the courage of filmmakers who cross borders and test boundaries, who give voice to challenging ideas and alternative points of view, and who encourage us to see the world and those around us in new ways," she said. "As you embark on the next phase of your careers in the arts, I hope you will carry that torch, tell the truth about the world as you perceive it and change the narrative."

Boone Isaacs told 235 recipients of bachelor of fine arts, bachelor of music, master of fine arts and master of music degrees they should remain faithful to their aspirations: "I want you all to follow your passion. There may be detours … but just keep moving forward. Stay focused on your goals and dreams. Happiness is a goal of life."

She noted that "there will be times when your passion has to take a back seat to the need to earn money. A career in the arts does not guarantee financial stability, but if you're smart about finding ways to monetize the work you love, the rewards will be immense."

As head of CBI Enterprises, Inc., Boone Isaacs has consulted on marketing efforts on such films as THE CALL, THE ARTIST, THE KING'S SPEECH, PRECIOUS: BASED on the NOVEL "PUSH" BY SAPPHIRE, SPIDER-MAN 2 and TUPAC: RESURRECTION. Previously, she oversaw marketing for New Line Cinema's box office hits including AUSTIN POWERS: THE SPY WHO SHAGGED ME and RUSH HOUR; and for Paramount Pictures she orchestrated publicity campaigns for the Best Picture winners FORREST GUMP and BRAVEHEART.


"As a marketing and public relations executive both at major studios and independent companies, I have had to learn to maneuver both sides of the show business equation – the show side and the business side," she said. "As creative artists nowadays, it's incumbent on you to understand the business of the arts."
Boone Isaacs told the graduates their conservatory education will serve them well. "It's hard to see it now, but your time here will fundamentally shape the way you look at the world, solve problems and challenges, and build a sustainable future," she said.

Technological advancements offer countless opportunities to this generation of graduates, she said, but technology has not altered "the human love of storytelling – whether it is music, painting, literature, dance or film."

She also asked the graduates to "give back to the community through the nonprofit sector. There are so many youngsters who never get the chance to experience the arts. I urge you to support arts education for the underserved."
In closing, Boone Isaacs advised graduates to "bring the light of humanity and inspiration that you found here at UNC School of the Arts to the world around you."

Presiding over his first UNCSA commencement, Chancellor Lindsay Bierman spoke of mixed emotions. "I've loved seeing your work in our shops and studios, and on our stages and screens. But I'm personally very, very sad to see you go," he said. "Wherever you go from here, I want you to know this: I will always admire your creativity, respect your individuality, and applaud your extraordinary talents. The past two semesters together have made me one of your biggest lifelong fans."

Wearing custom-designed academic regalia created by UNCSA costume design faculty and students, Bierman asked graduates to recall the moment they informed their parents of their career choice.  "Parents, let's be honest. Some of you took the news pretty hard at first," he said. "You might have hoped for finance, or engineering.

"But you knew, in your heart, that your child has a rare ability and passion that must be cultivated and nurtured and protected. That success is defined by doing what you love, and loving what you do. That your child's unique gift, discipline, and focus would be highly valued and developed at a conservatory. That being true to oneself, and following one's calling, can lead to the richest and most rewarding life of all."

Honorary doctorates were presented during the ceremony to Boone Isaacs and to Dean Emeritus John Sneden, who led the School of Design and Production from 1970 to 2003 and established the first graduate program at the School of the Arts.

Celebrating its 50th anniversary, the University of North Carolina School of the Arts is America's first state-supported arts school, a unique stand-alone public university of arts conservatories. With a high school component, UNCSA is a degree-granting institution that trains young people of talent in music, dance, drama, filmmaking, and design and production. Established by the N.C. General Assembly in 1963, the School of the Arts opened in Winston-Salem ("The City of Arts and Innovation") in 1965 and became part of the University of North Carolina system when it was formed in 1972. For more information, visit www.uncsa.edu.

Photo - http://photos.prnewswire.com/prnh/20150514/216112
Photo - http://photos.prnewswire.com/prnh/20150514/216111

SOURCE University of North Carolina School of the Arts
CONTACT: Lauren Whitaker, 336-734-2891, whitakerl@uncsa.edu
RELATED LINKS
http://www.uncsa.edu

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Wednesday, May 13, 2015

New Ariel Automatic Will Keep Your Clothes Beautiful for Longer Period


ARIEL AUTOMATIC PRODUCT FACT SHEET

NEW ARIEL AUTOMATIC WILL KEEP YOUR CLOTHES BEAUTIFUL FOR LONGER


The highest standard of cleaning in ONE wash – now for Automatic


...

Ariel understands that sometimes we fall out of love with our favourite item of clothing, and most of the time we don’t know why, but this is what Ariel Fibre Scientists study. We know that our senses work together to influence our perception of the beauty of our clothes (their look, feel and scent) making an unconscious decision to accept or reject them. Wash after wash, clothes can lose the look, feel and smell that we used to adore, so we start to relegate them to the back of our wardrobe. Therefore it is crucial that fabric care not only cleans our clothes (that goes without saying), BUT it should also protect and enhance them so that our favourite garments can stay favourites by prolonging their look, feel and freshness

Ariel Automatic works deep down at a fibre level to clean, protect, and enhance the sensorial qualities of your clothes (their look, feel and scent) and remove tough stains in ONE WASH. It redefines what it means to care for fashion with unique Fibre Science technologies that allow you to achieve the highest standard of clean to keep your fashions beautiful for longer.

What Is Special About Ariel Automatic?



Ariel has 45 years of experience in the research and development of washing machine detergents and the new product is recommended by LG, the number one washing machine manufacturer in Nigeria.
NEW Ariel Automatic has been specifically designed for washing machines and is recommended by LG, the number one washing machine manufacturer in Nigeria. Ariel Automatic has been specifically formulated for automatic washing machines, with 2X more stain-fighting ingredients than traditional hand wash detergent.

Ariel’s advanced formula provides outstanding stain removal because it is specially formulated to tackle greasy stains and the other common soils.

What makes it so special is that this formula includes a cleaning booster which is exclusive to P&G. This cleaning booster helps to protect fibres from stain re-deposition which means it prevents stains and soils in the washing water going back on the fabric during the wash. If this happens it can create what we call a ‘grey veil’ on your fabrics – turning whites dingy and dulling your colours.

Ariel’s advanced formula not only provides a deep clean in one wash it actually helps to protect against future stains because it includes special stain prevention molecules that coat the fibres and gives them a greater ability to resist new soils, protecting and enhancing the sensorial qualities (look, feel and scent) of the clothes you love.

Ariel: Innovating for 45+ years

Over the past 45 years, Ariel has continually innovated to always provide laundry solutions that simplify the laundry process and everyday consumer life. Just as consumer needs are evolving, so is Ariel. Did you know Ariel introduced its first powder detergent in 1967 in Western Germany?

Ariel Automatic Availability

Ariel Automatic is available at leading retailers in Nigeria in 1kg & 2kg packs

Share your Perfect Match and WIN!

#ArielAutomatic is the perfect match for your washing machine for brilliant cleaning results.

Ariel invites you to share your style in its #ArielPerfectMatch selfie competition on Facebook: www.facebook.com/arielnigeria. Simply share a photo of yourself showing off your Perfect Match and upload on the link provided. You will be in line to win great prizes such as LG washing machines, Jumia vouchers, Vlisco fabrics and an exclusive Tiffany Amber outfit.


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Monday, May 11, 2015

P&G’s Ariel Automatic Arrives in Nigeria



P&G’s Ariel Automatic Arrives in Nigeria
Ariel Automatic partners with the country’s leading fashion designer and international fashion fabric producer for a “Perfect Match” launch
Lagos, Nigeria. 10 May 2015. P&G’s flagship laundry brand, Ariel – a world-class brand with an innovative pedigree – has announced the launch of Ariel Automatic powder to help Nigerians experience brilliant stain removal in 1 Wash with their automatic washing machines.


Ariel has decades of experience in the research and development of washing machine detergents and the new product is recommended by LG, the number one washing machine manufacturer in Nigeria. Ariel Automatic has been specifically formulated for automatic washing machines, with 2X more stain-fighting ingredients than traditional hand wash detergent.
Jeanne Du Plessis, P&G Communications Manager, Sub-Saharan Africa.

Exclusive Designs by Tiffany Amber inspired by Ariel Automatic and Vibrant Fabrics by Vlisco
Partnering with leading fashion designer, Folake Folarin-Coker, the launch of NEW Ariel Automatic unveiled an exclusive, cutting-edge washable line under her Tiffany Amber label, inspired by Ariel and the Perfect Match concept.

“I am proud to be associated with a global, leading brand that is also conscious of trends in African fashion. My designs have always reflected an eclectic mix of European and African influences, and with this line, these are combined in an expression of ‘the perfect match.’ Thanks to Ariel, I can also be confident that these garments will stay beautiful for longer, even as they are washed and cared for at home,” said Folarin-Coker.
Ariel has also partnered with the Vlisco Group’s Woodin brand to understand trends in African fabrics and thereby deliver cleaning that also protects and enhances the continent’s unique style.

Ariel Automatic has been endorsed by  Mrs. Funmi Ajila Ladipo, National President of Fashion Designers Association of Nigeria (FADAN) and Mrs. Adesuwa Onyenokwe, Publisher of the popular TW magazine.
“The Woodin brand is inspired by African culture and it is constantly evolving to define a new African fashion identity. We are excited to partner with Ariel to deliver our fans a cleaning solution that can keep their treasured Vlisco fabrics beautiful,” said Adaeze Alilonu, Marketing Manager, Vlisco Fabrics.

Inspired by Nigerian Consumers and African Style

Speaking at the event, P&G Nigeria Commercial and Brand Director, Ehinomen Enekabor, said that: “Ariel believes that innovation starts with the consumer. We gain insights into people’s everyday lives, so that we can combine ‘what’s needed’ with ‘what’s possible’, through the latest technology and innovation. With more and more Nigerians investing in automatic washing machines, it is important that Ariel is able to offer them a world-class product, specifically designed for this purpose.”

She added that, “Ariel’s partnership with Ms Coker and with Vlisco Fabrics enables us to stay abreast of current industry trends in textile and fabric innovation, where imagination and technology combine to produce exciting new fashions. This further strengthens our ability to deliver Nigerians a product that will be the ‘perfect match’ for their style.”

3 Step Fibre Science – Clean, Protect, Enhance

Ariel Research and Development Manager, Patience N’Kamba Makenga wowed the audience with live demonstrations of NEW Ariel Automatic’s performance, not only its superior cleaning and stain-removal, but also how it helps to protect and enhance fabrics.
“Ariel’s 3-Step Fibre Science works deep down at a fibre level to clean, protect and enhance the sensorial qualities of clothes (the look, feel and scent). Ariel Automatic allows you to achieve the highest standard of clean in 1 Wash, while protecting your clothes and providing freshness throughout the day,” she said.
Explaining the importance of using the correct detergent she added that: “Regular hand wash detergent is less effective in machines because it produces too much foam, which may delay the washing cycle, reduce cleaning effectiveness and prevent proper rinsing. NEW Ariel Automatic is the perfect match for your washing machine to deliver brilliant cleaning results.”
Ariel removes tough stains in ONE wash 
NEW Advanced Ariel Automatic works deep down at a fibre level to clean, protect, and enhance the sensorial qualities of your clothes (their look, feel and scent) and offers outstanding stain removal in ONE WASH. It redefines what it means to care for fashion with unique FibreSCIENCE technologies that allow you to achieve the highest standard of clean to keep your fashions beautiful for longer.
About Procter & Gamble 
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands

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