Monday, May 11, 2015

P&G’s Ariel Automatic Arrives in Nigeria

P&G’s Ariel Automatic Arrives in Nigeria
Ariel Automatic partners with the country’s leading fashion designer and international fashion fabric producer for a “Perfect Match” launch
Lagos, Nigeria. 10 May 2015. P&G’s flagship laundry brand, Ariel – a world-class brand with an innovative pedigree – has announced the launch of Ariel Automatic powder to help Nigerians experience brilliant stain removal in 1 Wash with their automatic washing machines.

Ariel has decades of experience in the research and development of washing machine detergents and the new product is recommended by LG, the number one washing machine manufacturer in Nigeria. Ariel Automatic has been specifically formulated for automatic washing machines, with 2X more stain-fighting ingredients than traditional hand wash detergent.
Jeanne Du Plessis, P&G Communications Manager, Sub-Saharan Africa.

Exclusive Designs by Tiffany Amber inspired by Ariel Automatic and Vibrant Fabrics by Vlisco
Partnering with leading fashion designer, Folake Folarin-Coker, the launch of NEW Ariel Automatic unveiled an exclusive, cutting-edge washable line under her Tiffany Amber label, inspired by Ariel and the Perfect Match concept.

“I am proud to be associated with a global, leading brand that is also conscious of trends in African fashion. My designs have always reflected an eclectic mix of European and African influences, and with this line, these are combined in an expression of ‘the perfect match.’ Thanks to Ariel, I can also be confident that these garments will stay beautiful for longer, even as they are washed and cared for at home,” said Folarin-Coker.
Ariel has also partnered with the Vlisco Group’s Woodin brand to understand trends in African fabrics and thereby deliver cleaning that also protects and enhances the continent’s unique style.

Ariel Automatic has been endorsed by  Mrs. Funmi Ajila Ladipo, National President of Fashion Designers Association of Nigeria (FADAN) and Mrs. Adesuwa Onyenokwe, Publisher of the popular TW magazine.
“The Woodin brand is inspired by African culture and it is constantly evolving to define a new African fashion identity. We are excited to partner with Ariel to deliver our fans a cleaning solution that can keep their treasured Vlisco fabrics beautiful,” said Adaeze Alilonu, Marketing Manager, Vlisco Fabrics.

Inspired by Nigerian Consumers and African Style

Speaking at the event, P&G Nigeria Commercial and Brand Director, Ehinomen Enekabor, said that: “Ariel believes that innovation starts with the consumer. We gain insights into people’s everyday lives, so that we can combine ‘what’s needed’ with ‘what’s possible’, through the latest technology and innovation. With more and more Nigerians investing in automatic washing machines, it is important that Ariel is able to offer them a world-class product, specifically designed for this purpose.”

She added that, “Ariel’s partnership with Ms Coker and with Vlisco Fabrics enables us to stay abreast of current industry trends in textile and fabric innovation, where imagination and technology combine to produce exciting new fashions. This further strengthens our ability to deliver Nigerians a product that will be the ‘perfect match’ for their style.”

3 Step Fibre Science – Clean, Protect, Enhance

Ariel Research and Development Manager, Patience N’Kamba Makenga wowed the audience with live demonstrations of NEW Ariel Automatic’s performance, not only its superior cleaning and stain-removal, but also how it helps to protect and enhance fabrics.
“Ariel’s 3-Step Fibre Science works deep down at a fibre level to clean, protect and enhance the sensorial qualities of clothes (the look, feel and scent). Ariel Automatic allows you to achieve the highest standard of clean in 1 Wash, while protecting your clothes and providing freshness throughout the day,” she said.
Explaining the importance of using the correct detergent she added that: “Regular hand wash detergent is less effective in machines because it produces too much foam, which may delay the washing cycle, reduce cleaning effectiveness and prevent proper rinsing. NEW Ariel Automatic is the perfect match for your washing machine to deliver brilliant cleaning results.”
Ariel removes tough stains in ONE wash 
NEW Advanced Ariel Automatic works deep down at a fibre level to clean, protect, and enhance the sensorial qualities of your clothes (their look, feel and scent) and offers outstanding stain removal in ONE WASH. It redefines what it means to care for fashion with unique FibreSCIENCE technologies that allow you to achieve the highest standard of clean to keep your fashions beautiful for longer.
About Procter & Gamble 
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands

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