Saturday, February 18, 2012

POWER HORSE: 35 % More Sales Volume

17 Feb 2012 13:15 Africa/Lagos

POWER HORSE: 35 % More Sales Volume

DUBAI, UAE, February 17, 2012/PRNewswire/ --

"2011 was the best year in our history, concerning sales volume, turnover and profit", says Thomas Königsbauer, POWER HORSE CEO. "The business in the Middle East is developing even better than the average. In Saudi Arabia and United Arab Emirates the sales volume increases more than 35 percent. Regarding our product range, the launch of the new 500 ml can, was a big surprise. The product has been available for three months in the Emirates and Oman. Within this short time it has reached already a significant share of our total sales".

POWER HORSE is again exhibitor at GULFood 2012 in Dubai. It shows the Middle East food and beverage industry where Energy Drink is market leader.

POWER HORSE Energy Drinks GmbH with its headquarters in Linz (Austria) is a company in the Vitalis foodstuff group. Branch offices are located in Dubai (United Arab Emirates) and California (USA). In many countries POWER HORSE is one of the leading brands in the premium segment for energy drinks. Founded as a company in 2004, the product has since risen to become market leader in the Middle East and in parts of Africa. POWER HORSE is represented in more than 50 countries.

Beach Soccer Sponsorship

The latest project of POWER HORSE sponsorship is the premium sponsoring for Beach Soccer Worldwide. The partnership includes events in Russia, Brazil, France and Dubai as well as the POWER HORSE Euro Beach Soccer League in Germany's capital Berlin.

"The naming deal continues our global media coverage and creates hot spots in the scene of the games" says Königsbauer.

You will find pictures and an English press release on our homepage:

Press contact
Ruth Höfer - PR Manager
Tel.: +43(0)664-85-300-12

Source: POWER HORSE Energy Drinks GmbH

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