AT&T and Samsung sponsor fashion brand rag & bone for the U.S. launch of the Samsung Galaxy Note available in stores February 19. (PRNewsFoto/Samsung Telecommunications America, Danny Clinch)
8 Feb 2012 14:00 Africa/Lagos
AT&T and Samsung Team Up With Fashion Brand rag & bone for the U.S. Launch of the Samsung Galaxy Note
NEW YORK, Feb. 8, 2012 /PRNewswire/ -- AT&T* and Samsung Telecommunications America (Samsung Mobile) today announced their sponsorship of fashion brand rag & bone for the U.S. launch of their upcoming device, the Samsung Galaxy Note™ exclusively at AT&T, available in-store Feb. 19 and for pre-order now. As the ultimate device, the Galaxy Note consolidates the core benefits of a tablet while maintaining the portability of a smartphone. In celebration of the release of the Galaxy Note, rag & bone designers Marcus Wainwright and David Neville have designed a custom case for the Galaxy Note, available soon.
(Photo: http://photos.prnewswire.com/prnh/20120208/NY49341 )
In addition, AT&T and Samsung Mobile will serve as the title sponsor of the rag & bone Fall Winter 2012 Mens and Womens Collection shows on February 10th during New York Fashion Week. As a part of the sponsorship, David Neville and Marcus Wainwright will host the Galaxy Note U.S. launch party during New York Fashion Week on February 14th. The creative collaboration between the Galaxy Note and rag & bone is a perfect fit as both emphasize inspiration and ease of use whether through fashion or technology. "Working with Samsung on this project has been a very exciting process. We are looking forward to the release of the Galaxy Note and to be involved in the launch of such a cool device that merges technology and design," said Neville and Wainwright of rag & bone.
"The Galaxy Note is the perfect device for designers, such as Neville and Wainwright, as it allows everyone to sketch out thoughts and ideas, and easily share – no matter where you are," said Dale Sohn, president of Samsung Mobile.
AT&T, Samsung and rag & bone have created a co-branded advertising campaign, which will launch later this month, to promote the Galaxy Note™ and the rag & bone sponsorship. There will also be a Facebook page offering an interactive experience for consumers, which will feature daily giveaways including rag & bone gift cards and merchandise, Samsung Galaxy Note devices, VIP passes to rag & bone's Fashion Week show and postings by the designers. The Facebook page can be viewed by going to http://www.facebook.com/galaxynoteragandbone.
The Galaxy Note allows users to capture, create and share in new and unique ways. With a 5.3" HD Super AMOLED™ screen (1280x800), the Galaxy Note combines smartphone capabilities with an integrated S Pen™ and larger viewing screen in an easy-to-carry device. The pressure-sensitive S Pen can be used to take notes or personalize images which can be sent via email or text and its touch-screen. The Galaxy Note includes 16GB of built-in memory, an SD card slot, Wi-Fi, Bluetooth, and GPS. It also features an 8-megapixel camera with 1080p video recording on the back and a 2-megapixel camera on the front. The Galaxy Note will be available in carbon blue and ceramic white in AT&T stores on February 19, with pre-orders beginning on February 5.
Founded in 2002, rag & bone designers Marcus Wainwright and David Neville had one objective: to make clothing they and their friends would love to wear every day. Since its inception, rag & bone has grown into a global lifestyle brand offering men's, women's, footwear and accessories collections that are available at high end boutiques and exclusive department stores worldwide. rag & bone also operates six stores in NYC, one in Washington DC, one in Tokyo and an e-commerce site at rag-bone.com.
* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
SOURCE Samsung Telecommunications America
CONTACT: Paul Freundlich, PFA Media, +1-212-334-6116, PaulF@pfamedia.net; Jamie Simone, PFA Media, +1-212-334-6116, JSimone@pfamedia.net; Farrell Crowley, rag & bone, +1-212-278-8214, Farrell@rag-bone.com; Amy McFarland, +1-917-797-9616, Amy@amcfarlandmedia.com
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