The Nigerian Economy and the Creative Economy Are in the Doldrums of Conceit and Deceit

The Nigerian Economy and the Creative Economy Are in the Doldrums of Conceit and Deceit

Let me just make the comprehension easy in my brief commentary.

Anyone who says the Nigerian economy is doing well is a liar. Anyone who tells you the Creative Industry is booming is another liar.

The present administration of the Nigerian government blaming the immediate past administration of  former President Muhammadu Buhari, GCFR for the current economic woes shows political dishonesty and administrative incompetence of those in the corridors of power.

The major projects recently commissioned with fanfare by President Bola Ahmed Tinubu, GCFR were started by former President Buhari. 

You cannot take credit for the work started successfully by the previous administration and still turn around to blame and complain about the economic setbacks which were caused by recurrent expenditures on federal projects of which you actually benefited from the multi-million dollar contracts by proxies of the same national ruling party of Nigeria, the All Progressives Congress (APC) since 2015 to date.

Honesty remains the best policy in any public and private office. 

Making excuses and living in denial of your own faults and failures is sheer conceit and deceit.

Have you noticed?

The absence and reductions of adverts and promos by majority of the companies in Nigeria are actually indications of the state of the Nigerian Economy. This means that the situation is critical.

 In the creative industry, only MultiChoice of South Africa is profitable in Nigeria. 

The Nigeria Television Authority (NTA) cannot afford to produce enough content; has zero budget for acquisition and distribution and still wasting millions of naira having unprofitable channels on DStv and GOtv of the MultiChoice and the partnership with StarTimes is unprofitable and should be scrapped. 

If the NTA can't buy content produced by Nigerian producers that means the Nigerian film and TV industry is in economic crisis.

Only few Nigerian movies are making money from the cinemas and only few can be acquired by Netflix and other foreign streaming platforms. More than 90 percent are on YouTube channels in competition for revenues from views and only few can make ends meet.

The private TV stations cannot afford to pay for the acquisition of local content.

Both the NTA and private TV stations don't compete for film and TV acquisition and distribution deals in the international film and TV markets, because they don't have marketable content of international quality to sell and they don't have the money to buy top grade content from other countries.

It is dumb to be over the moon watching music videos of few Nigerian Afrobeats artistes on foreign TV channels who are just a fraction of hundreds of others who can't even afford to produce music videos is enough for anyone who is not a dummy to know that the Nigerian creative industry is still underdeveloped and the creative economy is underdeveloped. The creative industry is actually disorganized in Nigeria.

Coming to the international film festivals in Nigeria; none of them is profitable to the creative economy.

Ask them how much money they have contributed to the creative economy, they don't know. Because there are no annual forensic reports on the economic benefits of film festivals in Nigeria.

What are the deliverables from all the editions of the film festivals in the past 10 years?

The organizers cannot tell?

The popular annual Toronto International Film Festival (TIFF) submits annual reports on what the film festival contributed to Canada:

"Our 11 day Festival generates more than $200 million dollars in annual economic activity to the tourism and hospitality sector for the City of Toronto and Province. We drive over $36 million dollars in taxes to the three levels of government annually through our Festival and year-round TIFF Bell Lightbox cinemas."

- Toronto International Film Festival Inc.

I have the report for anyone who wants a copy.

Which international film festival in Nigeria has any annual report for the state government and federal government?

We must stop the political conceit and deceit by political appointees who are equally being misled by political jobbers and title chasers and opportunists in the Nigerian entertainment industry.

The Ministry of Art, Culture and the Creative Economy cannot make any impact on the Nigerian economy without deliverables from every sector of the entertainment industry on the economic benefits. 

What are the market valuations of the fashion and textile industry, cosmetics industry, contemporary art and photography industry, film and TV industry, advertising industry and other parts of the creative industry?

Lest we forget, assumptions are not credible. 

You cannot waste millons of naira on local and international events without showing us the economic benefits in your annual report. 

We want to see verified facts and figures and not mere news reports, photos and videos.

- Ekenyerengozi Michael Chima,

The Publisher/Editor,

NOLLYWOOD MIRROR® Series,

Since 2013.

The International Criminal Court (ICC) marks 17 July, Day of International Criminal Justice

 

PRESS RELEASE

The International Criminal Court (ICC) marks 17 July, Day of International Criminal Justice

As an independent and impartial judicial body, the ICC plays a crucial role in strengthening the rule of law at the international level

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THE HAGUE, The Netherlands, July 17, 2024/ -- Today, 17 July 2024, is the Day of International Criminal Justice, which marks the 26th anniversary of the Rome Statute of the International Criminal Court (ICC) (www.ICC-CPI.int).  The Rome Statute is the first international treaty of its kind, establishing the International Criminal Court, and aiming to end impunity for perpetrators of genocide, war crimes, crimes against humanity and the crime of aggression. 124 countries are States Parties to the Rome Statute.     ICC President Judge Tomoko Akane remarked on this occasion: "On the Day of International Criminal Justice, it is important that we remember why the ICC was created and how essential it is that the Court be allowed to carry out its mandate fully, without external pressures. Through our work, we fight impunity for the for the most grievous crimes, and with every case we adjudicate, we take a step closer towards building a more just world. As an independent and impartial judicial body, the ICC plays a crucial role in strengthening the rule of law at the international level." ICC Prosecutor Karim A. A. Khan KC stated: “The mission of my Office and the Court is to vindicate the promise of international humanitarian law that all lives have equal value, and that all those subjected to violations have the right to justice. The progress made in the past years is significant, yet our work is far from complete. My Office is committed to working with all of our partners to deliver more effectively on our mandate and make the protection of the Rome Statute a tangible reality for all." ICC Registrar Osvaldo Zavala Giler remarked: “On the Day of International Criminal Justice, we both mark the steps taken towards developing a more just world, free from impunity for these most egregious crimes, as well as critically reaffirm the need for revitalization of this common commitment to safeguard and protect the independent and impartial mandate of the International Criminal Court and its work in service of justice and victims.” To mark the day, the ICC President and First-Vice President Judge Rosario Salvatore Aitala will participate in several meetings and events at the United Nations headquarters in New York, including the opening of an ICC exhibition "Common Bonds" (http://apo-opa.co/3zI9mel) and a high-level panel discussion hosted by the Assembly of States Parties to the Rome Statute. These and other activities marking 17 July seek to strengthen support for and deepen public understanding of the Court, its mandate and processes, and the Rome Statute system as a whole.  Background: Adopted on 17 July 1998, the Rome Statute (http://apo-opa.co/46pzual) is the ICC's founding treaty, ratified by 124 countries. The ICC is the first permanent international criminal court established to help end impunity for the perpetrators of the most serious crimes of concern to the international community, namely war crimes, crimes against humanity, genocide and the crime of aggression.  Distributed by APO Group on behalf of International Criminal Court (ICC). For further information, please contact Fadi El Abdallah, Spokesperson and Head of Public Affairs Unit, International Criminal Court, by telephone at: +31 (0)70 515-9152 or +31 (0)6 46448938 or by e-mail at: fadi.el-abdallah@icc-cpi.int. You can also follow the Court's activities on Twitter: http://apo-opa.co/466WgU8 Instagram: http://apo-opa.co/3LuG3yo   Facebook: http://apo-opa.co/3LxbgAY YouTube: http://apo-opa.co/46cM3pk  Flickr: http://apo-opa.co/3Y2rMkb SOURCE International Criminal Court (ICC)

Psalm 103 Verse 5

 

Monday Morning Vibes
Psalm 103 verse 5 is my double portion with all the thanksgivings to our one and only Almighty FATHER GOD JEHOVAH JIREH.
No filters and no enhancement and not even any powder or cream.
I bathe with Dettol soap for over 20 years now.
The most important thing is Have a pure heart of true love without bitterness, no envy, no jealousy, no malice, no prejudice, no Caprice, no avarice, no greediness, no conceit, no deceit and no wickedness.
Don't grudge,
Don't judge.

Dine and wine with the Holy Spirit.
Join in fellowship with all the hosts of heaven to worship God every day.
You will shine in the light of the countenance of the abundance of the infinite Grace of the one and only true God in existence who created and made us in His beautiful image and after His wonderful likeness.

I am yours lovely,
Ekenyerengozi Michael Chima.
Aka Orikinla Osinachi.

Just search for Ekenyerengozi Michael Chima on Amazon in every country and see the testimonies of what Almighty God is doing in my life.
Many are called.
But only few are chosen.

Everyone has a story.
But not everyone will make history.

What matters most is not what you have,
But what you can achieve with what you have.

#God
#mondaymotivation
#nollywood
#Psalm103
#lovequotes
#love
#peace
#charity
#success
#champion
#VictoryInJesus
#leadershipdevelopment
#leadership
#leaders

Have a blessed week.

I am still ahead of the curve doing my best for Nollywood and the Nigerian film industry.

Would Soyinka Want The National Arts Theatre Renamed After Him?

 

Would Soyinka Want The National Theatre Renamed After Him?

Would Soyinka want the National Theatre renamed after him?
No.

Prof. Wole Soyinka, the first African Nobel Laureate in Literature would not want the National Theatre of Nigeria to be renamed as the Wole Soyinka Centre for Culture and the Creative Arts by the Federal Government.  

It was the breaking news on Friday, July 13,  to celebrate the 90th birthday of Soyinka.

The National Theatre is the epicentre for the performing arts in Nigeria;  the national monument  located in Lagos was constructed by the military administration of Gen. Olusegun Obasanjo in 1976 for the first Black Festival of Arts and Culture (FESTAC) in 1977.

The administration of President Bola Ahmed Tinubu, GCFR, must understand that the status of a national monument is higher than the status of any citizen of the nation.

The British government has not renamed their national monument, The Royal Opera House (ROH), the home of The Royal Opera, The Royal Ballet, and the Orchestra of the Royal Opera House after any of the British Nobel laureates or great actors and authors knighted for their achievements in the literary arts, motion picture and theatre arts no matter the magnitude of their status in the world. The same national status of national monument is accorded the British Museum.

There are national theatres in different countries in the world, including the National Theatre of Scotland and the famous Abbey Theatre, founded by WB Yeats is the national theatre of Ireland and has not been renamed after the great George Bernard Shaw or WB Yeats, the founder who were both Nobel laureates in literature.

The National Theatre and the National Museum should remain what they are as national monuments of Nigerian arts, culture and history.

The Nigerian government should establish the Wole Soyinka Centre for Culture and the Creative Arts at the National Theatre. And Soyinka will not disagree with me. He knows the symbolic importance of the national monument and was outspoken against the scandalous sale of the National  Theatre to a United Arab Emirates conglomerate in 2014 by the Federal Government.

"You can liken this to a horrendous fate suffered by the black race, pauperised and victimised by public office holders who transform power into an instrument of repression and oppression," he said.
"Privatisation of the theatre can go haywire and I'm totally against it."

Soyinka is a national treasure of indisputable international status for his great achievements as a creative genius in contemporary art and human rights activism and a lionized scholar who is the author of critically acclaimed books for public enlightenment and academic scholarship. He deserves to be celebrated as President Tinubu said:
“We do not only celebrate Soyinka’s remarkable literary achievements but also his unwavering dedication to the values of human dignity and justice. Professor Soyinka, the first African to win the Nobel Literature Prize in 1986, deserves all the accolades as he marks the milestone of 90 years on earth”.

The federal government can also establish a new university in the name of Prof. Wole Soyinka.

- By Ekenyerengozi Michael Chima,
Author of "The Prophet Lied" and other books distributed by Amazon, Barnes and Noble and other booksellers.

The Signature of God Mystery Cubes Series

The Signature of God 1

Mystery Cubes Series

The Mathematics and Mystery of The Signature of God

The Signature of God is the name of God in Aramaic.
The name of God once written cannot be erased.

This is the ultimate from my Mystery Cubes Series in painting, digital art and NFT.

The geometry and symmetry of The Signature of God

The construction of the 144ft monument of The Signature of God.

Read Revelation 7:1-12
144÷6=24
24÷6=4
4 angels standing at the 4 corners of the Earth holding the 4 winds.

As we know the following facts:

Cubes appear in Abrahamic religions. The Kaaba (Arabic for 'cube') in Mecca is one example. Cubes also appear in Judaism as tefillin, and the New Jerusalem is described in the New Testament as a cube.
Why?

Lateral Surface Area of Cube (LSA) = 4a2

LSA = 4 × (6)2

= 4 × 36

= 144 m2

Hence, the length of the diagonal is 6√3 m, and its lateral surface area is 144 square meters.

Cube shape is one of the fundamental shapes of mathematics and is observed very often in our daily lives. We can assume the cube is a polyhedron with equal length, breadth, and height. It can be easily stacked on one over another without leaving any spaces. We say about a cube that,

It has Twelve (12) Edges
It has Six (6) Faces
It has Eight (8) Vertices

We see various types of figures in our daily life that are shaped like cubes that include, boxes, ice cubes, sugar cubes, etc.

https://nigeriansreportng.blogspot.com/2023/09/the-signature-of-god.html

by Ekenyerengozi Michael Chima,
whose artworks have been exhibited in Nigeria and Japan since 1983 and co-curator of the first Art Against AIDS exhibitions at the National Museum and National Arts Theatre in Lagos in 1993 featuring his mentor, the famous printmaker and sculptor, Prof. Bruce Onobraekpeya and other Nigerian artists, including himself.

#God
#signature
#cubes
#art
#artworks
#artists
#religion
#faith
#mystery
#exhibition
#curator
#sculptor
#printmaker
#onobraekpeya
#bruce
#mentor
#museum
#nigeria
#japan

The Best Solution To Increase The Number of Cinemas in Nigeria

In previous articles, I have already addressed the increasing challenge of lack of enough cinemas to meet the increasing demand for cinemas with the growing population of Nigeria that has the largest film industry in Africa celebrated for the phenomenal Nollywood that produces thousands of low budget movies annually. But there is a deficit in revenues of the box office caused by the unavailability of cinemas in majority of the states in Nigeria with only about 400 standard screens in the most populous country in Africa with a population of over 200 million people.

In 2012, I attracted the IMAX Corporation of Canada to consider having an IMAX cinema in Nigeria and in 2013 the corporation sent  Mr. Giovanni Dolci, the Senior Vice President, Theatre Development and Managing Director, Europe and Africa to meet with me in Lagos. We had an important meeting with the Creative Industry Group (CIG) of the Bank of Industry and met with the officials of the Umuwo Odofin Local Government for the location of an IMAX cinema on 10 acres of land in the popular FESTAC Town which I have planned to be called FESTAC IMAX Plaza with a mega shopping mall and car park for 1000 vehicles. My duly incorporated International Digital Post Network Limited signed a partnership agreement with the IMAX Corporation for 10 years (it expired in 2023). But after meeting with other stakeholders in the Nigerian film industry, IMAX went ahead of my plans to partner with the FilmOne Entertainment Group to build the Filmhouse IMAX cinema in 2016 located in Lekki on the Lagos Island. This is the first IMAX cinema in Nigeria and the rest of West Africa. 

The IMAX cinema is for only a minority of those who can afford the tickets and glasses. 

There can be at least two IMAX cinemas in every local government area in Nigeria.

They can be built by the local government or state government in partnership with private investors. And they can be highly profitable with competent and efficient management.

There are more than 30 million people in Nigeria who can afford to pay for the tickets and glasses. They belong to the fastest growing middle class population in Africa. But without effective marketing and public relations strategies, they will not be attracted to the IMAX cinema.

The FESTAC IMAX Plaza I proposed would have been more profitable to the IMAX Corporation and Nigerian film industry, because there are more people in FESTAC Town who can afford the prices for the tickets and glasses than the people in Lekki

FESTAC has the dynamic demographics of the lower class, middle class and upper middle class people in the same location with the most upwardly mobile young Nigerians in the Umuwo Odofin Local Government Area; one of the most dynamic local government areas in Nigeria.

Feasibility studies are necessary before starting any business venture and they include the researches on the economics and demographics of the population of Nigeria. 

You have to do Macroeconomic research and Microeconomic research on the entertainment industry, including the film, television, theatre and music industries of Nigeria.

All the researches are important, relevant and significant to the development of cinemas to supply on demand according to the needs assessment of the target audience. 

You must always supply on demand.

You cannot supply mangoes to monkeys when you know that monkeys love bananas.

You cannot supply cassavas to rabbits when they prefer carrots.

Cinewav Instant Cinemas: 

One Village, One Cinema Plan for Nigeria

In 2022, I signed an affiliate partnership with the Cinewav Pte. Ltd of Singapore for the introduction of low cost instant cinemas in Nigeria with the estimation for 3, 096 cinemas in all the 774 local government areas in the country with 4 cinemas in each local government area after a comprehensive feasibility study from the research on the demographics of the population of Nigeria.

Each cinema will cost N10, 000, 000 (ten million naira), including the training of two operators by Cinewav.

Cinewav Instant cinemas are mobile and can be installed within one hour at every location in every village square, town hall or school in every community.

The cinemas can be inside estates in the villages, towns and cities in Nigeria.

There are solar powered Cineplex when there is no electric power supply.

The low cost cinemas will sell affordable tickets for the majority of the population of Nigeria.

3, 096 cinemas in 774 local government areas with 4 cinemas in each local government area will generate a monthly revenue of more than N7, 856, 000, 000 ( seven billion, eight hundred and fifty six million naira) and over N94, 272, 000, 000 (ninety four billion, two hundred and seventy two million naira) annually.

Cinema - Nigeria | Statista Market Forecast

Revenue in the Cinema market is projected to reach US$123.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.89%, resulting in a projected market volume of US$164.40m by 2029.
In the Cinema market, the number of viewers is expected to amount to 9.3m users by 2029.
User penetration will be 3.5% in 2024 and is expected to hit 3.6% by 2029.
The average revenue per viewer is expected to amount to US$15.59.
In global comparison, most revenue will be generated in the United States (US$20,980.00m in 2024)."
https://www.statista.com/outlook/amo/media/cinema/nigeria#:~:text=Revenue%20in%20the,20%2C980.00m%20in%202024).

The Cinewav Instant cinemas will increase the annual revenues of the Nigerian film industry and create thousands of jobs in Nigeria.

See Cinewav Cinemas for Every Location 

https://nigeriansreportng.blogspot.com/2023/11/cinewav-cinemas-for-every-location.html

 - By Ekenyerengozi Michael Chima

Publisher/Editor,
NOLLYWOOD MIRROR® Series
The first book series on Nollywood and the Nigerian film industry since 2013.
Affiliate Partner,
Cinewav of Singapore
https://www.amazon.com/author/ekenyerengozimichaelchima
https://www.linkedin.com/in/michaelchimaeyerengoz

The Nuances of Igbo Narrative Drama in Nollywood

The Nuances of Igbo Narrative Drama in Nollywood

There should be film studies on 

the nuances of Igbo Narrative Drama in Nollywood. Because the studies are important, relevant and significant in Nigerian Cinema, contemporary art of Igbo culture and history and African studies for both academic scholarship and public knowledge.

There is a study on "THE NUANCED FEMINISM IN GENEVIEVE NNAJI'S LIONHEART" by Uche Omar.

I have viewed the trailer of a new Nigerian drama in Igbo language with some dialogue in English sent to me from the UK.

From the intriguing and thrilling scenarios, I can tell that this would be one of the must see movies of the year in Nigeria.

A Chief Judge fails to mature from her experiences at a Covent as a murder case threatens to eclipse her.

I can see the genius of the director in the clips in the trailer.

The casting, acting by the accomplished actors, including the current most popular Nollywood actor at the cinemas in West Africa; the cinematography; sound; costume and makeup are impressive in the storytelling in motion picture comparable to the best dramas by accomplished filmmakers in the world.

I have been calling for Nigerian drama as good as the best Korean drama, English drama, American drama and Indian drama.

This Igbo drama most likely would be what I can call, "This is it!"

I have deliberately decided not to mention the names of the principal actors. The hint of the current most popular Nollywood actor in West Africa is enough for anyone who truly knows this outstanding actor of international repute.

This should be the best Igbo drama since Genevieve Nnaji's "Lionheart" released in 2018.

This one will attract more people in Nigeria and other countries, because crime thrillers pull more crowds to the cinemas and attract more viewers on TV and streaming channels, especially psychological drama with romance and intriguing characters.

The trailer is not yet available for public viewing.

- By Ekenyerengozi Michael Chima,

Publisher/Editor,

NOLLYWOOD MIRROR® Series,

The first book series on Nollywood and the Nigerian film industry.

Content Development Strategy and Content Marketing Strategy for Film Production, Acquisition and Distribution for Nollywood

 

Content Development Strategy and Content Marketing Strategy for Film Production, Acquisition and Distribution for Nollywood

There is no film production without preproduction of which the most important components are research and development of the film project, script development and recce.

For example, I spent four years on the location for the script development of "Naked Beauty". I have completed the research and development during the recce on Bonny Island in Rivers State before the accomplished multiple awards winning Nollywood filmmaker and film studies scholar, Dr. Chika Christian Onu came to visit me where I was staying in the Residential Area 1 of the Nigeria LNG Limited. And we coauthored the screenplay which I published the book as a case study for screenwriting for film production in Nigeria. It was printed in Raleigh, North Carolina, United States of America.

The content development included development of the principal characters in the drama based on the people in Agaja village on Bonny Island.

Naked Beauty is available on 

https://www.lulu.com/fr/shop/michael-chima-ekenyerengozi-and-christian-chika-onu/naked-beauty/paperback/product-453339.html

Research and development of the screenplay comes first in preproduction of a film for television or the cinema.

What is Content Development Strategy?

Research on the kind of content you want to produce; the genre and the target audience.

Whether it is a movie, documentary or music video.

What kind of content will attract your target audience.

Your target audience should decide the kind of content you want to produce.

Do surveys for the needs assessment of your target audience.

What kind of entertainment they want.

Your content must connect with the target audience.

You cannot communicate with someone you cannot connect to or with.

There is no communication without connection.

You have to speak to the target audience in their own means of communication; in their most common language.

This is when you have to use content localization for the best interests of your target audience wherever they are located.

The details of the rest are common knowledge of the culture and haute couture of the target audience.

Beware of tribal and religious taboos.

Appreciate and respect the peculiarities of the personalities of the target audience.

Don't provoke them with what you have written in the screenplay as shown on the screen.

Common sense is enough to know that you don't show people eating pork with relish to Muslims.

Avoid heresy. 

You have to produce what appeals to them.

Your story and the characters must have characteristics they are familiar with; people they can relate with in their society.

Your content must resonate with them on their lives and lifestyles in the events and incidents in the story.

A good filmmaker should be a good storyteller.

The success of storytelling depends on planning.

You must have a plan.

What's the subject on?

What is the purpose?

The conclusion and resolution of conflict in your story.

Planning is like weaving in cloth making. 

You must know how to spin your yarn so that you don't spin your wheels in the long run.

Content Marketing Strategy

You must have a content marketing strategy.

The most successful filmmaker in Nollywood, Funke Akindele is the best case study in both content development strategy and content marketing strategy in the Nigerian film industry.

Funke Akindele

Funke's comic character of "Jenifa" was based on research and development of the personality of the semi literate Yoruba village girl who speaks her own peculiar form of Pidgin English in both coherent and incoherent speech. She is an impressionable and vulnerable naive young woman who is desperate to improve her life no matter the odds against her in the boisterous city of Lagos in order to get a proper education to fulfill her ambition in the highly competitive Nigerian society.

From the making of the iconic comic character of "Jenifa" for the cinema to the TV series of "Jenifa's Diary" and to the making of her Nollywood Blockbuster, "A Tribe Called Judah" (partly based on the true life experiences of her mother), Funke Akindele has shown the successful route of content development strategy and content marketing strategy. 

She is currently the highest grossing filmmaker in the Nigerian film industry with a total Gross of over ₦2.9 billion from the box office.

I told my younger sister who is one of the millions of her fans, that I can commission Funke Akindele to produce my proposed romantic comedy, "Omo Naija in London" and be rest assured of the box office success. 

- By Ekenyerengozi Michael Chima,

The Publisher/Editor,

NOLLYWOOD MIRROR® Series,

The first book series on Nollywood and the Nigerian film industry.

The 15th General Assembly of the African Union of Broadcasting To Take Place in Gaborone

 

PRESS RELEASE

The 15th General Assembly of the African Union of Broadcasting (AUB) will be held from September 3 to 5, 2024 in Gaborone, Botswana

This year's event aims to explore the challenges and opportunities offered by evolving digital technologies in the audiovisual media sector

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DAKAR, Senegal, June 10, 2024/ -- The African Union of Broadcasting (AUB) (www.UAR-AUB.org) will hold its 15th General Assembly from September 3 to 5, 2024 in Gaborone, capital of the Republic of Botswana, under the theme: “The future of African media facing the challenges of new technologies and changes climate”. This high-level meeting will bring together Chief Executives of the media and broadcasting industry, officials, experts, academics, content creators from across the African continent as well as representatives of sister Unions and partners. This year's event aims to explore the challenges and opportunities offered by evolving digital technologies in the audiovisual media sector. For the AUB, it is a question of discussing the place of Africa in the generation and management of metadata for the creation of audiovisual content in the era of artificial intelligence, of working on the transformation of the professions of audiovisual through AI, to find innovative strategies to meet the changing needs of African audiences in an increasingly digitalized media environment. The AUB General Assembly will also provide a unique platform to strengthen regional and international cooperation to create awareness and engage citizens in the fight against climate change. The discussion will also focus on the best way to boost the participation of countries not only in sharing of content on the AUBVISION Platform, but also to make it the source of news about countries in Africa. The 15th general assembly of the AUB will serve as a framework for rewarding journalistic excellence through an AWARDS ceremony organized in partnership with SOLSAN Communications. It will open a window of solidarity with people who are victims of cancer thanks to fundraising and a benefit concert offered for the occasion. Grégoire NDJAKA Director General Distributed by APO Group on behalf of African Union of Broadcasting (AUB).   Press contact:  contact@uar-aub.org Tel: +221 338 21 16 25 About the African Union of Broadcasting:  The African Union of Broadcasting is the largest organization of media professionals in Africa which brings together national and private radio and television organizations from African states. The AUB is responsible for developing all segments of the television and broadcasting industry in Africa. It works to develop exchanges of authentic African content through its content distribution platform, AUBVISION. SOURCE African Union of Broadcasting (AUB)