Wednesday, July 6, 2022

Confraternity of Christian Mothers Festac Celebrates with Mrs Muo

Obeying the Biblical admonition to Christians to rejoice with those who rejoice and mourn with those who mourn, members of the  Confraternity of  Christian Mothers, CCM from the Catholic Church of Visitation, Festac Town, Lagos on June 25, 2022, trooped out in their numbers to rejoice and felicitate with one of their own, Mrs Ann Muo at the wedding of her daughter, Augusta Ifeoma Muo.

The holy matrimony took place at the Cathedral Church of Christ, Marina, Lagos.

The gaily dressed and vivacious CCM mothers proved to be their sister's keeper as they gave amble moral support to one of their own ensuring that the wedding was one of  the best organised social events in the recent time.

The bride's mother herself brought colour and distinction to bear on her daughter day of glory as her company, Spanset cakes & events ensured that everybody went home with a pack of cakes( different Flavours).

Founded in France over 150 years ago, the Confraternity of Christian Mothers was founded by lay women to discuss their struggles in raising their children and to pray for each other in a culture that had become increasingly opposed to Catholic values. 

CCM members who graced the wedding include Mother Esther Okereke, president Emeritus, Mother Vivian Obi, Ex Vice President,  

Mother Modesta Iguh president, Mother Adaku Agughasi, Vice President, Mother Ann Okorafor Treasurer.

Others include, Mother  Chioma Ekeh Provost, Mother Uche Emetarom, Financial Secretary 2, Mother Chinyere Chinedu, Provost 2, Mother Adaku, Ezeugo welfare.

Also in attendance were Mother Chinyere Aniaku member, Mother Uwandu Mabel, member, Mother Bibian Okeke, member, Mother Maryqueen Obelle, member, Mother Adaku Uzoukwu member, Mother Ifeoma Chukwueze, member, Mother Virginia Ogbatue member, Mother Rose Uchendu exco and Mother Onyeneke exco. Other notable guests @ the event include Chief Ingram Osigwe(EnyiOha) Chief Kevin Onyebara, Dr Obinna Okpara, Madam Blessed and Princess Ifeoma Agu. 

Indeed, Saturday, June 25th, 2022 will be a historic day for the families of Fidelis(Adizue) and Mrs Ann Muo and Chief John (Snr) and Mrs Fumilayo Adollo as their children, Augusta Ifeoma and John Jemin Jnr consummated their love at the Cathedral of Christ, Marina, Lagos.

The groom, an indigene ofJakpa, Warri North local government area, Delta State,  is a US-based Engineer while the bride who hails from Nnokwa, Idemili south of Anambra state, owns one of the latest boutiques in LEKKI phase 1, Lagos.

The rites of joining Ifeoma and John as husband and wife had begun a week earlier with a lavish but multi-cultural traditional wedding that witnessed a rich and enchanting blend of Igbo, Itsekiri and Yoruba cultures.

This was expected as the groom is Itsekiri with a Yoruba mother while the bride is Igbo from Anambra state.

The traditional wedding had in attendance Captains of Industry, politicians, professionals etc.

The galaxy of guests from virtually all parts of Nigeria gave the traditional wedding the colour of a pan-Nigerian event.

All Nigerian dishes which were served further added glamour to the wedding.

The colourful Itsekiri dance troupe ushered the groom amidst cheers.

The groom's mother, a Yoruba, added rich Yoruba panache to the event with breath-taking Yoruba eulogy and dance steps. 

Guests at the traditional wedding included a former Senator representing Lagos East senatorial district and current MD/CEO of the  Federal Housing Authority, Sen.Gbenga Ashafa among other notables.

The classy traditional wedding foretold the quintessentially glamourous church wedding that took place on June 25.

The reception which was held at The Bell Campbell Event Centre, Campbell Street, Lagos, witnessed pomp, pageantry and colour.

It attracted the high and mighty in the society with exotic dishes and wines made available to all guests.

***

Story by Chief Ingram Osigwe.

Monday, July 4, 2022

The Quest for Excellence: The Guardian at 39

The Quest for Excellence: The Guardian at 39
The Guardian’s commitment to excellent journalism in the decades ahead is, and shall be, non-negotiable under the enduring stewardship of first class editorial board with some of Africa’s finest brains and business icons

Access Multimedia Content

ABUJA, Nigeria, July 4, 2022/ -- Founded by Mr. Alex Uruemu Ibru (1945-2011), The Guardian’s (https://Guardian.ng) foundational rationale upon inception on July 4, 1983 was simple: to create an intellectually driven, independent newspaper presenting balanced and factual coverage of events comparable with the best in Nigeria and globally. Underpinning that was the philosophy of integrity, good conscience and high ethical standards.

Through the highs of lows of press freedom, human rights violations, breaches of the rule of law, by Nigeria’s military dispensation; to the return to multiparty democratic rule in 1999, and its inherent challenges in a complex multi-ethnic Nigeria, The Guardian has remained at the vanguard of the dissemination of knowledge-driven, evidence-based information, education and policy development, embedding the rule of law, proactively advancing women’s right; and straddling the diverse realms of economics, legal research, nation-building, politics, science and sports.

These phenomenal achievements have been made possible by a formidable team of experienced and excellent journalists including, but not restricted to, the likes of Lade Bonuola (the pioneer editor), Emeka Izeze, Martins Oloja (the current Editor-in Chief and Managing Director), Sonala Olumese, Professor GG Darah to name a few.

It is often said that the constancy of change is non-negotiable. Likewise, the constancy of The Guardian’s commitment to excellent journalism in the decades ahead is, and shall be, non-negotiable under the enduring stewardship of first class editorial board with some of Africa’s finest brains and business icons with impeccable credentials.

Happy birthday to The Guardian — Lady Maiden Alex-Ibru

As The Guardian Newspaper marks its 39th year on the newsstand today, its publisher, Lady Maiden Alex-Ibru, has commended the tenacity of readers, who have remained steadfast to the brand and also associates of the newspaper, who equally have continued to defend what it stands for.

In a statement issued to mark the day, the newspaper publisher also commended the advertisers for remaining loyal to the brand. Her words: “To our advertisers and advertising agencies, we can’t thank you enough for enabling us to keep the flag of our flagship of the Nigerian press flying.”

She added, “I would like to thank you for your commitment and loyalty to our brand for 39 years! We have been passing through some economic challenges that have affected our purchasing powers, but you have remained resilient. A load of our hearty thanks.”

She also said in the statement, “to all our associates and members of the editorial board, I salute your courage, confidence and grit. You have been wonderful, as you have sustained what we stand for these past 39 years. You have kept the faith by producing an independent newspaper established for the purpose of presenting a balanced coverage of events, of promoting the best interests of Nigeria…”

She continued: “As my late husband, the founder of this newspaper Dr Alex Uruemu Ibru always admonished us in discharging our fundamental objective, “good journalism matters to our quest for nation building.”

“We should continue to practise journalism as a weapon for mass reconstruction of our broken walls in Africa’s most populous nation, Nigeria. That is a good way of sustaining the legacy of my late husband, which is my passion.

“We will be alive by His grace next year to mark our 40th Birthday in style!”

Only last year, Vice President Yemi Osinbajo had poured encomiums on the paper at the launch of ‘The Making of The Nigerian Flagship: A Story of The Guardian’, a collection of reminisces by earlier Rutamites, compiled by Aaron Ukodie and O’Seun Ogunseitan,

Osinbajo had noted: “The story of The Guardian Newspaper is significant, for the redefinition it represents for the print media in Nigeria, and for its uniqueness in bringing public intellectuals and academics into journalism and breeding a generation of talented journalists.”

He also said The Guardian upholds “the proud and illustrious tradition of the Nigerian press that practises journalism with a social mission and a commitment to speaking truth to power. It played an important role in the struggles that birthed our democracy, suffering proscription and the firebombing of its business offices at Rutam House.”

He noted that to grasp the significance of The Guardian, it is important to situate its odyssey within the larger Nigerian story and particularly in the context of the evolution of the fourth estate in the country.

“The Guardian is no longer just a newspaper house, but a public institution – one that has served as an exemplar and a model for generations of media practitioners who replicate its ethos and standards in different ways.

“The Guardian has embodied in these past years fidelity to the principle of balance, objectivity and fair-hearing, not only as a corporate culture but also as a moral obligation to the larger society; that insistence by the gatekeeper that leads are well investigated and reports are well researched before the copy is passed for publication,” the vice president added.

Birth of The Guardian

Though the idea of setting up a newspaper was sown early in Dr. Alex Uruemu Ibru’s life, the birth of The Guardian when he had become a contented businessman, a multi-millionaire with considerable influence in business, changed the narrative of newspapering in the country.

Ibru was fascinated by the power of the media as an intermediary between government, the people and business, and how indeed a newspaper could be used to set agenda for society.

The idea to launch a newspaper started in 1976 and The Guardian newspaper as a brand in 1978. However, due to the economic recession then, it was shelved, but later realised when it finally hit the newsstand on February 27, 1983.

Five months after, on July 4, 1983, the daily edition also came on board.

The print media company, after over five years of painstaking incubation began the journey of “providing the best and most authoritative newspaper” as it pursued its philosophical underpinning as “an independent newspaper, established for the purpose of presenting balanced coverage of events, and of promoting the best interest of Nigeria.”

It was conceived as a well planned and carefully thought out enterprise, which would present a balanced coverage and projection of news and views, uphold political neutrality and independence and elevate the tone of public discourse.

As a liberal newspaper, committed to the best traditions and ideals of republican democracy, The Guardian believes it is the responsibility of the State not only to protect and defend the citizens but also to create the political, social, economic and cultural conditions in which all citizens may achieve their highest potentials as human beings. And as the ‘flagship of the Nigerian press’, The Guardian directed successive governments and reading public on how best to live.

When the paper came, it was one addiction that everybody had, considering that Daily Times had sunk in reputation, because of its tilt towards becoming government ‘megaphone’. It was a peculiar taste that many could not wean themselves of.

The Guardian transformed the news business, serving the public with rich content in an enriching way. Temperate news presentation with elaborate backgrounding replaced sensationalist news packaging. Elevated prose found its way into news reporting and the front page was no longer the exclusive preserve of politics and political actors. Other less dramatic subjects found access there. There was noticeable effort to woo the discerning reader who enjoyed news beyond the headlines.

It was a new and strong voice that changed the standard of journalism in the country. It strove to fulfill that mandate. It gave voice to the voiceless and became the ‘conscience of the nation’.

As the ‘flagship of the Nigerian press’, The Guardian directed successive governments and reading public on how best to live. And for the staff, it was all about justice and the public good. For more than three decades-and-a-half, Rutam House has been like the Vatican.

With a team of intellectuals, mostly literary scholars (authors, creative writers, critics and academics in humanities), no doubts, the paper had no alternative than to lean towards intellectualism.

Stanley Macebuh, arguably one of the best columnists in the country, because of his style, language and logic, led the founding editorial staff of the newspaper, which he served as Executive Editor/Managing Director, while the then Associate Editor was Lade Bonuola.

Opinion writing equally enjoyed a renaissance that brought in specialisation. The editorial board attracted eggheads from campuses, thus, enriching the art of informed commentary.

Things were structured at The Guardian in such a way that a lot of professionals and statesmen were contributing regularly so that there was no dull moment when going through the Op-ed pages. Beside Olatunji Dare, a lot of seasoned writers like the late Prof. Tam David West, the late Prof. Claude Ake, the late Justice Kayode Eso, Bishop Hassan Kukah, Prof. Green Nwankwo, the late Chief Tony Enahoro, the late Chief Gani Fawehinmi, the late Alade Odunewu, the late Alao Aka Bashorun, Nnimmo Bassey, the late Prof. Festus Iyayi and a host of others were always sending in their views on diverse issues from time to time.

In fulfilling its mandate, The Guardian established itself with the reading public as a newspaper of record and influence and as one of the major platforms for promoting the interest of the voiceless and the disadvantaged in society.

The Guardian Newspaper has consistently acted as a watchdog on matters that border on code of conduct for public officials and for private individuals in Nigeria as a whole. The newspaper was a strong force in the struggle against military rule.

During the administration of General Muhammadu Buhari, as a military Head of State and when The Guardian was just about a year old, its two reporters, Tunde Thompson and Nduka Irabor, were both sent to jail in 1984 under Decree No. 4 of 1984, which suppressed journalistic freedom. The paper’s political editor, Krees Imodibie, was killed in the course of duty in Liberia.

In his scholarly article titled “Journalism in Nigeria: A Historical Overview” and published in 1996 in “Journalism in Nigeria: Issues and Perspectives”, Prof. Omu wrote further: “The Guardian calls itself the flagship of the Nigerian press and so it really is. It has been indisputably the best newspaper ever produced in Nigeria and its brand of journalism has had a profound and provocative impact on Nigerian journalism.

“The principles, which it espouses and the standards which it represents, set it out as a national institution. In the poise and polish of its language, in its cultivated and intellectual approach to argument and controversy, in its penetrating and persuasive analysis and interpretation, in its promotion of ideological pluralism and in its endeavor to place events in their historical perspective, The Guardian has achieved great esteem in and outside Nigeria as one of the most authoritative newspapers in Africa. Its journalistic achievements are bound to influence the newspaper industry for a long time.”

Though the media industry, over the years, has gone through turbulent times, with so many publications going down before and after the birth of The Guardian, the publication has continued to be on the newsstand, providing scintillating reports for Nigerians and non-Nigerians.

The publication started as a 16-page paper but pre-COVID, it published on the average, 64 pages and sometimes, over 100 pages with increased advert sales. In the last two years, however, the Coronavirus (COVID-19) pandemic has led to a considerable reduction in pagination by virtually all the print media outlets.

In its 39 years of existence, great journalists such as, Lade Bonuola, Femi Kusa, Emeka Izeze, Debo Adesina, Martins Oloja and Abraham Ogbodo have edited The Guardian. The current editor of the paper, Mr. Alabi Williams, assumed duty on June 8, 2020 alongside other professionals who were also elevated to man different posts.

They are Kabir Alabi Garba (Editor, The Guardian on Sunday); and Francis Chuks Nwanne (Editor, The Guardian on Saturday). Two insiders had also served as Acting Editors for the newspaper: Jewell Dafinone (January to June 2016) and Dr. Paul Onomuakpokpo (July 1, 2019 to June 4, 2020).

These courage and professionalism that The Guardian represent have been bountifully rewarded and the harvest include, the Diamond Award for Media Excellence (DAME), the Nigeria Media Merit Award (NMMA), Cable News Network (CNN) African Journalist of the Year and many others. The Guardian was one of the early stars of DAME, winning the Newspaper of the Decade in 2001 and joint winner of the same prize in 2011 with The Punch.
Distributed by APO Group on behalf of The Guardian.

SOURCE
The Guardian



Saturday, July 2, 2022

Five Outstanding Nigerians Invited To The Academy of Motion Picture Arts and Sciences in 2022

Five outstanding Nigerians, including distinguished directors Newton Aduaka and Blessing Effiom Egbe, accomplished actors Funke Akindele-Bello and Daniel K. Daniel and notable talent agent Josiah Akinyele are among 397 New Members of The Academy of Motion Picture Arts and Sciences (AMPAS) in 2022. 

Membership selection is based on professional qualifications, with an ongoing commitment to representation, inclusion and equity. This year's class of invitees includes 71 Oscar nominees, including 15 winners.

See complete list of the new members on https://www.oscars.org/news/academy-invites-397-membership.

***

According to the Academy, the "membership process is by sponsorship, not application. Candidates must be sponsored by two Academy members from the branch to which the candidate seeks admission." 



Thursday, June 30, 2022

Global Top 10 on Netflix Begins on Netflix and Ends on Netflix

Global Top 10 on Netflix Begins on Netflix and Ends on Netflix

FEATURE FILM & TV
THE GLAMOUR GIRLS REMAKE IS A FLAT TAKE ON A NOLLYWOOD CLASSIC
POSTED ONJUNE 30, 2022 BY THELMA IDEOZU
https://culturecustodian.com/the-glamour-girls-remake-is-a-flat-take-on-a-nollywood-classic/

Global Top 10 on Netflix begins on Netflix and ends on Netflix.

The popularity of a movie from the street to the internet is more about  publicity than quality.
Yes, it is a basis for bragging rights, but if your movie makes the Global Top 10 of Netflix, but fails to qualify for the Official Selections of the Cannes Film Festival, Venice Film Festival, Berlinale, Toronto International Film Festival, Sundance Film Festival and fails to qualify for the nominations for the Academy Awards, you are still lagging behind the filmmakers who belong to that Ivy league of the best filmmakers in the world.
Moreover, Nollywood movies making the Global Top 10 have not stopped Netflix from losing hundreds of thousands of subscribers and not even up to 50, 000 of the millions of the followers and fans of the stars on  Instagram have subscribed to Netflix to watch their movies, except clicks of Likes and Thumbs Up for movies they have only seen the trailers. Because if all of them subscribed, Netflix will be celebrating gaining millions of new subscribers in Nigeria and not lamenting over loss of millions of subscribers worldwide.

I rate and regard the outstanding filmmakers who have made official selections and nominations and won awards at major international film festivals above those who.have not done so, but competing for bragging rights, Likes and Views on Instagram.


- By Ekenyerengozi Michael Chima,
Founder/Producer,
Screen Naija YouTube Channel,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
the first book series on Nollywood and the Nigerian film industry,
247 Nigeria (@247nigeria) / Twitter
https://mobile.twitter.com/247nigeria
https://www.amazon.com/author/ekenyerengozimichaelchima
https://shadowandact.com/author/MichaelChima

#film #filmmakers #Netflix #filmmakers #filmmaking #Cannes #Toronto #Berlin #Sundance #Venice #Venice #Instagram #Likes #Views #braggingrights #subscribers #movies #Nigeria #instagram #quality #globaltop10 #awards #officialselection #nominations

Not All Churchgoers Are Christians

ONLY FAKE CHRISTIANS DON'T HAVE THE GIFT OF DISCERNMENT

◄ Hosea 4:6 ►
"My people are destroyed from lack of knowledge. “Because you have rejected knowledge, I also reject you as my priests; because you have ignored the law of your God, I also will ignore your children.
****
Stupidity is of the devil and not of God

There is an epidemic of gullibility and stupidity among majority of Nigerians.
Unfortunately, majority of Nigerians claiming and lying that they are "Christians" are mere fake Christians, because they don't have any relationship with the Holy Spirit of God.
Without any relationship with the Holy Spirit, you don't have any relationship with God. The Holy Spirit is the essence of the existence of God through out eternity. 
Read Genesis 1 and John 1:1.

Don't mistake churchgoers for Christians.
Going to church does not mean you are a Christian.
Witches and wizards and agents of Satan also go to churches and they also quote verses from the holy scriptures to deceive those without the gift of Discernment.

Without the baptism of the Holy Spirit, you cannot be a Christian.
The apostles did not become Christians until they received the baptism of the Holy Spirit on the day of Pentecost in Jerusalem as our Lord, Redeemer, Saviour and MESSIAH JESUS Christ promised.
Acts 1:8-
8 But ye shall receive power, after that the Holy Ghost is come upon you: and ye shall be witnesses unto me both in Jerusalem, and in all Judaea, and in Samaria, and unto the uttermost part of the earth.
****
If you have the Holy Spirit, you will surely have the gift of Discernment for the Holy Spirit is the revealer of secrets.
Daniel 2:47 The king hath answered Daniel and said, `Of a truth it is that your God is a God of gods, and a Lord of kings, and a revealer of secrets, since thou hast been able to reveal this secret.'
***
The Holy Spirit will give you wisdom.
Not the wisdom of the world, but the wisdom of the knowledge of the Word of God.

- By Ekenyerengozi Michael Chima,
The Rhema Blog

Monday, June 27, 2022

Cinewav Cinemas Coming To Nigeria

Cinewav Cinemas Coming To Nigeria



Cinewav is reaching all corners of the world with screenings in Australia, Singapore, US, Ireland, Spain, Namibia, South Africa and coming to Nigeria with the first event on the Lagos Island.

Cinewav player on a laptop.
Cinewav is not just an audio solution it is a turnkey solution for event movie screenings including an inbuilt library of films you can choose from! 

BOOK TICKETS IN THE CINEWAV APP
Download the Cinewav app (Google, Apple, Huawei App stores)
Search for an event
Buy and download your audio ticket

BRING YOUR HEADPHONES AND ENJOY
Enjoy a totally immersive experience with your favourite headphones with high quality audio in sync with the big screen. 

See more on Cinewav

Contact
Jason Chan (Cinewav Co-founder)
whatsapp: +65 9694 7817
fb: @cinewavapp / insta: @cinewav 
Download Cinewav App:

Sunday, June 26, 2022

Speaking Out on #Nollywood: Majority of Yoruba Filmmakers Are Intellectual Illiterates

Speaking Out on #Nollywood: Majority of Yoruba Filmmakers Are Intellectual Illiterates

Majority of Yoruba filmmakers are intellectual illiterates and by their movies you shall know them.
They portray Yorubas as fetish and superstitious people with low IQ.
If you watch their movies, you will be scared of having relationship with Yorubas.
They are the largest producers of Juju movies in Africa.

They seem to have forgotten that Yorubas have produced great  intellectual minds; from the greatest Nigerian polymath of modern education, Bishop Samuel Ajai-Crowther to the first black Nobel Laureate in Literature, Prof. Wole Soyinka. And the most outstanding founders of tech startups that are among the Unicorns in Africa are Yorubas. But I have not seen Yoruba movies about outstanding Yoruba geniuses and technocrats of Arts, Sciences and Technology who have achieved success by their education and erudition. All I have seen in over 90 percent of Yoruba movies are fetish and superstitious people using Juju rituals to get rich quick and succeed in life.
Even some of the Yoruba movies and  series showing educated Yorubas in the modern Nigerian society have glaring shortcomings in the characterization and personification of the middle class and upper class Yorubas such as in the TV series of "Hush" of the Africa Magic channels on both DStv and GOtv.
The telenovela about romantic, economic and political lives of Bem and Arinola in fashion and politics. The personality of "Bem" acted by Richard Mofe-Damijo as one of Africa’s biggest fashion designers based in Lagos failed to show any expertise and lifestyle of a guru of the fashion industry. The producers should have studied the personalities of the leading male gurus of fashion in Africa and their knowledge of the fashion industry from Lagos to London to Paris to Milan to New York. They should have consulted Ohimai Atafo and Duro Olowu, two of the top Nigerian international fashion designers. Bem looked more like the owner of a club than owner of a top flight fashion house.
Then "Arinola" portrayed by Thelma Okoduwa as one of the state’s fastest rising politicians did not have the political knowledge and personality of any notable female politicians in south western Nigeria.


- By Ekenyerengozi Michael Chima,

Publisher/Editor, 

NOLLYWOOD MIRROR®Series 

247 Nigeria (@247nigeria) / Twitter

https://mobile.twitter.com/247nigeria

https://www.amazon.com/author/ekenyerengozimichaelchima

#BishopAjaiCrowther #WoleSoyinka #Nobelprize
#nigeria #filmmakers #africa #technology #education #dstv #success #people #tech #gotv #startups #like #fashion #fashionindustry #london #paris #founders #society #designers #Africamagic #movies #series


Friday, June 24, 2022

KEEPFIT International Club Takes Event to Enugu

KEEPFIT International Club Takes Event to Enugu

Enugu, the capital of Enugu state will be playing host to KEEPFIT International Club next month in an action packed three- day event that will leave smiles on the faces of many.

It is an annual sports cum philanthropic event in which the club interfaces directly with the needy and valunerable in the society. 

Essentially, KEEPFIT International Club has its activities anchored on the tripod of Sports, Socials and philanthropy.

Members of the club engage in group exercise regularly and periodically as a way of keeping fit knowing that a healthy mind is to be found in a healthy body (mens sana in corpore sano).

Members also meet outdoors in a convivial gathering to unwind and also  individually and collectively reach out to one another in occasions of joy and also in sorrow.

As part of its corporate social responsibility and as a means of giving back to the society,  the club engages in lots of philanthropic activities. 

As part of this year's programme,  KeepFit International Club will be in Enugu between Thursday 30th June and  Saturday 2nd July,2022. The club amongst other things will be visiting lots of  orphanage homes and Correctional homes in city and its environs.

A press release signed by the President of KeepFit International Club, Pharm (Barr) Steve Okoronkwo, fpsn indicates that the philanthropic activities will be top on the agenda of the club while in the Coal city.

"The visit to Enugu is in line with the club's mantra of "show love to the unloved and give help to the needy", the statement quoted Pharmacist Okoronkwo as saying.

Thursday, June 23, 2022

LaVida Studios Secures the Biggest International Investment for Nollywood

LaVida Studios Secures the Biggest International Investment for Nollywood

LaVida Studios, one of leading film and TV productions centres in Nollywood has secured a US$50 million three-year collaboration with The Story Lab of the United States of America for 10 films and television projects focused on bringing African stories to the global stage. Focusing on both scripted and unscripted film and TV projects, the alliance will see production serviced exclusively by LaVida Studios for all Africa-based productions out of The Story Lab. This groundbreaking partnership is the biggest international investment so far in Nollywood and the Nigerian film industry.

LaVida Studios cofounded by Chioma Ude and Olugbenga Obadina is based in Lagos,the entertainment capital of Nigeria’s fast developing Nollywood, the largest indie film industry in Africa. LaVida is known for the award winning film, Seven on Netflix, as well as Third Party, Stuck and Eye-Witness for AfricaMagic/Showmax,

PAC Capital Limited has committed an initial $50 million for LaVida’s film and TV projects, including the collaboration with The Story Lab. The funding is being accessed from PAC Capital’s PanAfrican CCI Fund 1, a $100 million fund dedicated to financing film production and distribution in Africa.

LaVida and Dentsu are also planning to team with the African International Film Festival (AFRIFF) to create a joint initiative, AFRIFF/Dentsu & TV program which would recruit and support top African writing talent in creating original stories that appeal to a global audience.

Chioma Ude, founder of AFRIFF and managing partner in LaVida Studios, said: “We are thrilled to be working together with Dentsu and its The Story Lab team in the U.S. to bring authentic and compelling African stories to the world.”

The partnership, which is being spearheaded by Geneva Wasserman, executive VP and head of scripted content, The Story Lab U.S., who joined the organization in 2021, is thanks in part to her having already served as a board member for the AFRIFF network.

Wasserman said: “The combination of LaVida’s partnerships with top Nigerian creators and Dentsu’s global network and presence will serve as a bridge between these top content creators and the global market through this collaboration. We are honored to bring these stories to the world.”

Mike Ferry, head of The Story Lab U.S. added, “It is partnerships like this one which really help move the dial when it comes to discovering and elevating emerging talent. I’m so pleased we can be part of amplifying the diverse voices of Africa alongside our friends at LaVida and AFRIFF.”

LaVida Studios and Chioma Ude are represented by CAA and The Story Lab U.S. is represented by UTA.

"Expanding distribution infrastructure and access to African content globally; substituting the apprenticeship model in Nollywood for formal education and mentorship and; co-production with global production studios, are three major initiatives that will definitely take Nollywood to the next level. These are highlights of what the partnership between LaVida Studios and TSL is poised to achieve. It’s exciting times ahead," said Olugbenga Obadina.