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Sunday, October 18, 2015

74% of All Internet Traffic in 2017 Will Be Video



 Video Marketing Statistics for 2015
As video becomes more mobile and more social, it is quickly becoming the most viable marketing opportunity for every business, from international corporations to local brick-and-mortar businesses.

Here are some statistics that show why video marketing is one of the best marketing opportunities in 2015 and the coming years:

    · 70% of marketing professionals report that video converts better than any other medium.

    ·  The average internet user spends 88% more time on a website with video than without.

    · 64% of consumers are more likely to buy a product after watching a video about it.

    · Using videos on landing pages can increase conversions by 80%.

    · 59% of viewers will watch a video to completion that is less than 1 minute.

    · Despite all this, only 24% of brands are using online video to market to consumers.

Source: Adelie Studios.

    · Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribe rates by 26%.

    · B2B and B2C marketers both say video is in the top 3 most effective social media marketing tactics.

    · 52% of marketers believe that video is the content format with the highest ROI.

    · 74% of all internet traffic in 2017 will be video.

    · 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product.

Source: Syndacast.  

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