Meet Ad Age's 2014 Media Mavens
These 23 Media Creators, Sellers and Innovators Are Taking on Key Challenges and Reinventing Ways of Doing Business
Kirsten Atkinson, Live advertiser at Team One
Honorees
Lauren Wirtzer-Seawood
Head, Digital, Parkwood Entertainment
Lisa Weinstein
President, Global Digital, Data and Analytics, Starcom MediaVest Group
Anthony Rushton
CEO, Telemetry
Michelle Phan
the foremost beauty vlogger
Kay Madati
Chief Digital Officer, BET
Ashley Kaplan
Head, Content, Fullscreen
Cindy Holland
VP, Original Content, Netflix
Steve Hasker
Global President, Nielsen
Adam Harter
VP, Consumer Engagement, Pepsi
Todd Gordon
EVP, U.S. Director,
Magna Global
Michael Engleman
EVP, Marketing, Syfy and Chiller
Gonzalo Del Fa
President, GroupM Multicultural
Andy Blau
SVP & Group GM, Ad Sales, Time Inc.
Spencer Baim
Chief Strategic Officer, Vice
Kirsten Atkinson
Media Director, Team One
Emmett Shear
CEO, Twitch
Zhu Wei
CEO,
Miaozhen Systems
John Oliver
Host, HBO's "Last Week Tonight With John Oliver"
Ze Frank
EVP, Video, BuzzFeed
Ricardo Dias
Global VP, Consumer Connections, Anheuser-Busch InBev
Christene Barberich
Editor-in-Chief & Co-Founder, Refinery29
Bob Rupczynski
VP, Media and Consumer Engagement, Kraft Foods Group
Jonathan Schaaf
President, Digital Investment, Omnicom Media Group
NEW YORK,
Dec. 25, 2014
/PRNewswire/ -- "Join marketing and media's movers and shakers to
celebrate the smartest thinkers of the year - the men and women bringing
innovative ideas to life like never before and stretching the
boundaries of advertising. Be there as the
2014 Ad Age Media Mavens
share their secrets of success. They are building the most interesting
things in media. They are moving the media business in new directions.
They are confronting media's biggest challenges," The Ad Age said.
As 2014 comes to an end, "The Advertisement Age" has granted the title of "2014 Ad Age Media Mavens" to
Wei Zhu, the CEO of Miaozhen Systems. Being part of the annual grand occasion for the global media,
Wei Zhu is the second Chinese citizen to win the award after
Huang Hong.
While, for the Chinese media industry as a whole, this is not only a
personal level award, but a grand honor for the entire field of
China's
media industry. This also represents an unprecedented level of interest
that the Madison Avenue has ever given to the Chinese media.
Because of such an incredible honor, when
Wei Zhu
learned that he had won this award, his first reaction was "pride."
However, this pride was not for being honored as an individual; it came
from the joy caused by the progression of this industry that he has
devoted himself to. Being granted this award means that "The
Advertisement Age" and the entire Madison
Avenue advertising community have been impressed by the rapid
development of the Chinese media industry. This award also stands for
the highest commendation and recognition towards the self-transcendence
of the Chinese media field.
Since
Wei Zhu joint the Miaozhen
Systems in 2008 as the Chief Executive Officer, he is responsible for
the business development strategy and operations management. He is also
responsible for managing the company's core technology as well as
research and innovation. He actively promoted the prosperity and
development of the company's technology in data marketing. Indeed,
Wei Zhu
acted as a captain of Miaozhen Systems, and took care of the strategic
management and business operations. With his novel concept of merging
data assets and mass data assets into the overall field of marketing,
Miaozhen Systems has become the leading benchmark for digital marketing
in
China. In the age of mass data
marketing, Miaozhen Systems is the first Chinese enterprise that targets
mainly on the assessment of digital advertising effectiveness, which
helps the company to optimize its digital assets and market value. This
is why "The Advertisement Age" has granted
Wei Zhu the title of "the most influential social media figure of 2014."
Throughout the campaign history of this "most influential media
figure of the year" campaign, which is hosted by "The Advertisement
Age," the majority of the awards are aimed at marketing and media
strategists. The candidates were all from the global media and the
winners were those who had devoted themselves into key areas of this
global media market, with the spirit of fostering creative innovation,
facing numerous challenges and reinventing business models. Over the
years,
Huang Hong and
Wei Zhu were the only Chinese citizens to receive this award.
According to
Wei Zhu, innovation
represents the new combination of old elements. And for Miaozhen
Systems, the novel development is based on combining the traditional
advertising field with the innovative technology industry; by making
them come together, a new industrial capacity will be created. Indeed,
the attention that Zhu has brought to "The Advertisement Age"
represents the major influence that
China's media industry and the domestic media market has on the international domain. Thanks to
Wei Zhu,
and many industrial experts like him who dared to reinvent new media
models and promote the development of media in multiple areas, this
incredible transcendence could finally be achieved.
Hence, it did not matter whether people were competitors, advertisers
or representatives, the industry as a whole was genuinely pleased and
proud once they heard of
Wei Zhu's achievement. Both the traditional and the new media felt happy for
Wei Zhu. The fact that Madison Avenue has already paid close attention to
China's media market comes from the result of a rapid growth in
China's domestic media industry. When asked about winning this award,
Wei Zhu
is seen happily talking about the industry's future and development; he
says, "there is no doubt that Madison Avenue has already paid close
attention to
China's media market. "
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