Joint Effort with
Centers for Disease Control and Prevention
, the American Society of Civil Engineers, the Council on CyberSecurity, and the Stop.Think.Connect.
™
Campaign Will Encourage Viewers to Get Prepared
American Blackout
Premieres Sunday, October 27, at 9 p.m. ET/PT
on the National Geographic Channel
WASHINGTON,
Oct. 24, 2013
/PRNewswire-USNewswire/ -- What would happen if a cyberattack shut down
the entire American power grid, causing a catastrophic 10-day blackout?
No electricity. No cell phone service. No gasoline. No fresh food or
clean water. And no way out. Is your family ready? As proven by recent
blackouts and other disasters, anyone, anywhere can face incredible odds
if caught unprepared.
To this end, the National Geographic Channel is working with the
Centers for Disease Control and Prevention (CDC); the American Society
of Civil Engineers (ASCE); the Council on CyberSecurity; and the
Stop.Think.Connect.™ Campaign to provide the public with preparedness
tips to survive in a blackout, or prepare for a cyberattack.
Additionally, the network has partnered with The ONE Campaign, an
international advocacy organization, to help support the fight against
energy poverty (in sub-Saharan Africa alone, 7 out of 10 people don't
have electricity). This comes in advance of the network's two-hour movie
event,
American Blackout.
The film imagines the story of a national power failure in
the United States
caused by a cyberattack — told in real time, over 10 days, by those who
kept filming on cameras and phones. Gritty, visceral and totally
immersive, the film captures what it might take to survive, day by day,
until the lights come back on
.
Though the film is a dramatization of the extreme, the show's message
of being prepared for a crisis is one nobody should overlook. To
encourage viewers to have a plan of their own, the film will showcase
tips drawn from the partner organizations online, in social media, in
blog posts and on air.
These tips may include:
Preparedness for a Blackout:
- Have basic emergency supplies on hand, such as water, food, flashlight, and backup power.
- Use a power surge protector, as well as a battery-backup or your primary computer system.
- Preserve digital data offline; store external hard drive in a fireproof safe.
During a Blackout:
- Keep refrigerator and freezer doors closed as much as possible.
First use perishable food from the refrigerator. Then use food from the
freezer.
- Turn off and unplug all unnecessary electrical equipment, including sensitive electronics.
- If the power stays out for a long period of time, stay close to home.
- Eliminate unnecessary travel, especially by car. Traffic lights will be out and roads will be congested.
- If you are fortunate enough to have a generator and the fuel to run
it, make sure you run the generator safely (beware of carbon monoxide
poisoning).
Minimizing a Cyber Incident:
- Set strong passwords, change them regularly, and don't share them with anyone.
- Keep your operating system, browser, and other critical software optimized by installing updates.
- Maintain an open dialogue with your friends, family, colleagues and community about Internet safety.
- Use privacy settings and limit the amount of personal information you post online.
- Be cautious about offers online — if it sounds too good to be true, it probably is.
"
American Blackout is a dramatic thriller that makes you think
twice about how prepared you might be if, or when, a cyberattack or
major blackout happens. We are thrilled to work together with such
esteemed organizations to offer the public preparedness tips for these
scenarios," said
Courteney Monroe, chief marketing officer for the National Geographic Channels.
The partnership announcement follows a panel discussion at the world premiere event of
American Blackout that featured: Scott Aaronson, Senior Director, National Security Policy, Edison Electric Institute (EEI); Dr.
Robert Bristow,
Medical Director of Emergency Management, New York Presbyterian
Hospital; Michael Hayden, Former NSA and CIA Director, Ret. U.S. Air
Force 4-
Star General;
Jane Holl Lute, Former Deputy Secretary of Homeland Security; and
Richard Reed, Senior Vice President, Disaster Cycle Services, American Red Cross. To watch the panel, please click
here.
About American Blackout
On
Sunday, October 27, at
9 p.m. ET/PT, National Geographic Channel's two-hour, edge-of-your-seat movie event imagines the story of a national power failure in
the United States
caused by a cyberattack — told in real time, over 10 days, by those who
kept filming on cameras and phones. To capture the reality of a
catastrophic blackout while telling a dramatic feature-length story,
filmmakers used actual disaster footage alongside user-generated video
blogs and scripted material. The result blends the three sources
seamlessly, telling one tale of America in the dark that will leave you
breathless.
For more information on
American Blackout, please visit
survivetheblackout.com
National Geographic Channel
Based at the National Geographic Society headquarters in
Washington, D.C.,
the National Geographic Channels US are a joint venture between
National Geographic and Fox Networks. The Channels contribute to the
National Geographic Society's commitment to exploration, conservation
and education with smart, innovative programming and profits that
directly support its mission. Launched in
January 2001,
National Geographic Channel (NGC) celebrated its fifth anniversary with
the debut of NGC HD. In 2010, the wildlife and natural history cable
channel Nat Geo WILD was launched, and in 2011, the Spanish-language
network
Nat Geo Mundo was unveiled. The
Channels have carriage with all of the nation's major cable, telco and
satellite television providers, with NGC currently available in 84
million U.S. homes. Globally, National Geographic Channel is available
in more than 440 million homes in 171 countries and 45 languages. For
more information, visit
www.natgeotv.com.
Centers for Disease Control and Prevention
CDC works 24/7 saving lives, protecting people from health threats
and saving money through prevention. Whether the threats are global or
domestic, chronic or acute, curable or preventable, natural disaster or
deliberate attack, CDC is the nation's health protection agency.
http://www.cdc.gov/media/index.html.
The American Society of Civil Engineers
The American Society of Civil Engineers (ASCE) represents more than
145,000 members of the civil engineering profession worldwide and is
America's oldest national engineering society. ASCE provides essential
value to its members and partners, advances civil engineering and serves
the public good. Through strategic emphasis in key areas, including
infrastructure renewal and development, policy leadership and
professional development, ASCE delivers the highest quality
publications, programs and services to its worldwide membership,
demonstrating a daily commitment to sustaining the profession.
http://www.asce.org/About-ASCE/About-ASCE/
Council on CyberSecurity
The Council on CyberSecurity is an independent, global organization
committed to an open and secure Internet. It contributes to this vision
by mobilizing a broad community of stakeholders who are willing to bring
their knowledge, experience and commitment to common goals: to
identify, validate, promote and sustain the adoption of cybersecurity
best practice — by people, with technology and through policy — to
create a world in which best practice becomes common practice.
http://www.counciloncybersecurity.org/
Stop.Think.Connec
t.™ Campaign
Stop.Think.Connect. is a national public awareness campaign aimed at
increasing the understanding of cyber threats and empowering the
American public to be safer and more secure online. The Campaign is an
unprecedented effort among federal and state governments, industry, and
non-profit organizations. Stop.Think.Connect. was launched in
October 2010
in conjunction with National Cyber Security Awareness Month. The
Department of Homeland Security (DHS), in partnership with the National
Cyber Security Alliance (NCSA) and the Anti-Phishing Working Group
(APWG), leads the Campaign.
http://www.dhs.gov/stopthinkconnect and
http://stopthinkconnect.org/
ONE
ONE is a campaigning and advocacy organization of more than three
million people taking action to end extreme poverty and preventable
disease ... because the facts show extreme poverty has already been cut
in half and can be virtually eliminated by 2030, but only if we act now.
ONE is deeply involved in advocating for a dramatic increase in energy
access in sub-Saharan Africa because they've heard directly from African
leaders, business owners, hospital workers, teachers and countless
ordinary citizens that reliable electricity is one of their most urgent
needs.
http://www.one.org/us/
SOURCE National Geographic Channel