Wednesday, November 9, 2022

Announcing the Paramount Partnership with AFRIFF

Announcing the Paramount Partnership with AFRIFF

­­Lagos, Nigeria - November 9, 2022.

AFRIFF (African International Film Festival) 11th edition in 2022 is shaping up to become the most culturally and strategically significant film gathering of the year in African cinema. 

For 2022, the event is lining up a series of impressive feats including hosting Disney’s Marvel Black Panther: Wakanda Forever African premiere, in collaboration with Film One Entertainment. The Academy of Motion Pictures, Arts & Sciences, organizers of the Oscars, is also present this year at AFRIFF to handle two workshops on the inner workings of the international film selection process and discuss the work of the Students Academy Awards. Furthermore, the Red Sea Fund and the Red Sea International Film Festival, are coming over from Jeddah (Kingdom of Saudi Arabia) to affirm their support for the African film industry. 

Paramount Africa, the multimedia entertainment powerhouse on the African continent added to the list of groundbreaking firsts at AFRIFF by announcing a strategic partnership with the African festival. 

Bada Akintunde-Johnson, the Nigeria Country Manager of Paramount Africa stated, “We are excited to be partners of the 11th edition of the Africa International Film Festival (AFRIFF). Over the years, it has become synonymous with all things Film on the continent. As we continue to expand our product offerings, especially on the continent, being part of AFRIFF is a step in the right direction as it aligns with our philosophy of leveraging the power of content to reimagine and celebrate the continent's people, culture, heritage, and arts.”

The multi-layered involvement of Paramount in AFRIFF includes the arrival on the grounds of Ms Syrinthia Struder, Executive Vice President of International Productions at Paramount Pictures, who is also a member of the AFRIFF 2022 jury. An opportunity for her to deepen her exposure to the breadth and depth of African cinema. Paramount will also be facilitating a pitch tank session where creatives and filmmakers attending the festival will be given the chance of a lifetime, 15 minutes to sell a project and convince a prominent African and global entertainment powerhouse of their content project viability or feasibility. 

Chioma Ude, AFRIFF founder and her team expressed their extreme delight at seeing these incredible developments at the festival. They all pondered on what it means for young and established Nigerian and African filmmakers who seldom get exposed to this level of excellence or get to meet this unique breed of film professionals. 

“What we witness now is what we have been building since the inception of AFRIFF back in 2010. We did not foresee the globalization of filmmaking and the thirst for African content. What we had in mind was to create a safe place for creativity, and innovation in films and an incubator for aspiring filmmakers. It’s a fact that African film has a voice, and the global community has heard it. African films have billions of viewers on the continent and across the globe, and we must address their demands in the most pragmatic yet sustainable approach.

Expanding on the need to capitalize on the African narrative momentum, Chioma stated: “Our next challenge, as African filmmakers, is to align African film business with what happens on the global stage, these discussions start at festivals through partnerships with major studios like Paramount who understand the power of telling indigenous stories for global audiences.”

AFRIFF is taking place from November 6-12, 2022, in Lagos with a pre-event Oscar Day on the 5th of November. More than 5,000 film professionals from across Nigeria, Africa and the globe are expected to attend, and the crop of Nollywood film industry will join the fray and add to the glamour of an event that is slated to become the most sought-after ticket in the city of Lagos.  

For more info, please click the button below and visit our website.

AFRIFF.


ABOUT AFRICA INTERNATIONAL FILM FESTIVAL (AFRIFF)

The Africa International Film Festival (AFRIFF) is an international film showcase in Nigeria’s biggest city, Lagos. Founded in 2010 by Ms Chioma Ude, an ardent film lover and entrepreneur, AFRIFF has in the last decade, positioned its platform as the African destination for the celebration of Cinema and filmmaking talent. AFRIFF is a deliberate intervention to foster invaluable exchanges of ideas, production connections, and business relationships that deliver value, build capacity, and create wealth. It has leveraged its networks to attain strategic relevance in the African screen sector which has catalyzed the demand from local and international film stakeholders for AFRIFF to lead in the identification of sector specific deficiencies, and in the implementation of evidence-based interventions across the continent. 

Our programming is themed around African films, filmmakers and African cinematic impulses making the rounds in the international film circuit in categories such as feature, shorts, student shorts, documentary and animation.

Register For AFRIFF

https://www.afriff.com/register

Africa International Film festival - AFRIFF
Ornife Legacy Place, 8 Professor Gabriel Olusanya Street, 105102, Lekki,
Lagos, Nigeria.
+234 7033330439 I www.afrff.com I info@afriff.com I www.twitter.com/afriff/www.instagram.com/Afriff
www.facebook.com/Afriff I www.facebook.com/groups/Afriff I www.youtbe.com/c/AfricaFilmFest AFRIFF


Tuesday, November 8, 2022

Lagos is Having Two of the Biggest Events in Africa in 2022 from AFRIFF to Techpoint Africa Fintech Summit

Wow!

Eko for Show!

Lagos city is having two of the biggest events in the film industry and fintech industry in Africa in 2022: the annual Africa Iinternational Film Festival (AFRIFF) from November 6-12 at the Landmark Centre on Victoria Island and Techpoint Africa Fintech Summit 2022 on November 26 at Four Points by Sheraton on Victoria Island.



AFRIFF hosted an awesome African premiere of"Black Panther: Wakanda Forever" on Sunday night with the physical presence of the famous director, Ryan Coogler and produce Nate Moore with top stars Letitia WrightLupita Nyong’oDanai Gurira, Tenoch Huerta Mejia, Winston Duke and Michaela Coel. 

I was at the Opening Night of AFRIFF on Sunday November 6 and then yesterday I was among those invited by Consul General William B. Stevens of the Consulate of the United States of America in Nigeria to a special reception for AFRIFF in the official residence of the  Consul General in Ikoyi. It was a good event to celebrate the amazing things the beautiful and wonderful Chioma Ude, the Founder and Executive Director of AFRIFF has been doing since launching the most vibrant iinternational film festival on the African continent in 2010.
"AFRIFF has become the biggest international film festival in Africa!" said
Consul General William B. Stevens and we all applauded Chioma.
AFRIFF 2022 is the best and biggest edition so far and giving the best opportunities of all possibilities for success to Nigerian filmmakers and other filmmakers in the rest of Africa.

The invited VIPs included Mr. Donald Duke, the former Governor of Cross River State; Mr. Guy Murray-Bruce, President of the Silverbird Group; Mr. Linus Idahosa, Founder and CEO of the Del-York Group, Hon. Steve Ayorinde, former Commissioner for Tourism, Arts and Culture and also for Information and Strategy of Lagos State during the tenure of the immediate past Governor of Lagos State, Mr. Akinwunmi Ambode; Mr. Jahman Anikulapo Oladejo; Co-founder and Executive Director of the annual iREP International Documentary Film Festival; Mrs. Peace Anyiam-Osigwe, Founder of the annual Africa Movie Academy Awards (AMAA); outstanding filmmakers Kunle Afolayan and Kenneth Gyang among other dignitaries from within Nigeria and from America.

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series
https://www.amazon.com/author/ekenyerengozimichaelchima


Monday, November 7, 2022

"Nanny" is an Awesome Mystical, Paranormal and Surrealistic Horror Movie

 


"Nanny" is an awesome mystical, paranormal and surrealistic horror movie.



Aisha played by the Senegalese American actress and model, Anna Diop, is an undocumented young Senegalese woman working as a nanny for an affluent Manhattan family and she hopes her new job as a nanny will help bring her young son, Lamine to the United States. However, when a violent presence begins to invade both her dreams and reality, it theatens to destroy everything she's fought for. 

The young female director, Nikyatu Jusu is a genius of great imagination which can be seen in the gripping cinematography of this film.  The cinematographer, Rina Yang is a master of cinematic imagery and poetry in motion picture. It was really awesome.

"Nanny" deserved the Grand Jury Prize in the US Dramatic Competition it won at the 2022 Sundance Film Festival.

It was a great opening film for the 2022 annual Africa International Film Festival (AFRIFF) that started yesterday evening at the FilmHouse Cinemas in the Landmark Centre on Victoria Island, Lagos, Nigeria.

#Afriff2022 #Nanny #Nigeria #film #nigeria #cinematography #Africa #drama #filmfestival #Sundance


Sunday, November 6, 2022

Special Invitation To Opening Night of AFRIFF 2022

SPECIAL INVITATION

Dear Michael,

We are delighted to invite you to the Opening Night Film Screening of the 11th Edition of The Africa International Film Festival (AFRIFF).

Sunday, October 30, 2022

AFRIFF 2022 To Host The African Premiere of "Black Panther: Wakanda Forever"

AFRIFF 2022 To Host The African Premiere of "Black Panther: Wakanda Forever"

The Walt Disney Company in association with Africa International Film Festival (AFRIFF) and FilmOne Entertainment has officially announced that Nigeria will host the official African premiere of Marvel Studios’ "Black Panther: Wakanda Forever" at the AFRIFF 2022.

In a statement by Moses Babatope and Kene Okwuosa, Co-founders of FilmOne Entertainment, official distributors of the movie in English West African territories, said: “Being instrumental to the release of "Black Panther: Wakanda Forever" in West Africa is a proud achievement and a milestone for us and the entire FilmOne team, it will be celebrated for a long time. We are excited and fully committed to working with The Walt Disney Company to deliver a grand African premiere, even as we channel all our arsenal towards realizing a momentous box-office performance for the title.”

Chioma Ude, the Founder and Executive Director of AFRIFF said: “We are excited and proud to be a part of the premiere of this milestone film here in Africa. This is huge for the continent of Africa as it symbolises to us further bridging the gaps between the global film industries.” 

“We couldn’t be more excited to be bringing "Black Panther: Wakanda Forever" to Lagos this November,” said Christine Service, Senior Vice President and General Manager for The Walt Disney Company Africa. “Working closely with our long-term distribution partners FilmOne and this association with AFRIFF, we are anticipating a wonderful celebration with Nigeria’s cinema-goers and Black Panther fans.”

Directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, "Black Panther: Wakanda Forever" opens in cinemas from November 11th.

The duration of AFRIFF is from 6-12 November 2022 at the Landmark Centre, Victoria Island, Lagos, Nigeria.

Theme: INDIGENOUS FOR GLOBAL

Opening Film: Nanny

Prime Video’s award-winning psychological horror film by Nikyatu Jusu.

“Nanny” stars Anna Diop, Michelle Monaghan, Sinqua Walls, Morgan Spector, Rose Decker, and Leslie Uggams. The film follows Aisha (Anna Diop), a woman who recently emigrated from Senegal to West Africa, who is hired to care for the daughter of an affluent couple (Michelle Monaghan and Morgan Spector) living in New York City. Aisha is haunted by the absence of the young son she left behind. Aisha hopes her new job will afford her the chance to bring him to the U.S. but becomes increasingly unsettled by the family’s volatile home life. As his arrival gets closer, a violent presence starts to show up in both her dreams and her real life, putting her American dream, which she is working hard to build, in danger

Closing Film: Almajiri by Toka McBaror

The annual Africa International Film Festival (AFRIFF) is the most vibrant film festival in Africa and the #1 international attraction and destination for film tourism in West Africa.

AFRIFF attracts over 100, 000 people annually from Nigeria, America and other countries with filmmakers, actors, movie aficionados and stakeholders in the film industry from within Africa, America, Europe, the Middle East, Australia and Asia since it started in 2010 with all the glitz and razzmatazz of glamour and fanfare.

Oscar Day

5 November 2022
11.00 AM - 7.00 PM

AFRIFF Oscar Day Outline

Oscars Student Academy Awards Forum 
Oscars International Film Awards Forum
Two special seminars on the behind-closed-doors selection and voting process of the Academy of Motion Picture Arts & Sciences (AMPAS),  presented by long-time Executive Committee member and acclaimed filmmaker Lawrence David Foldes. 
Followed by the Nigerian Premiere of Foldes’ award-winning feature ”Finding Home” with a post-screening Q&A on the making of the film.  Register online a day before the scheduled events or onsite 2 hours prior, to gain access.

See the complete programme on 
https://www.afriff.com/

AFRIFF 2022 is attracting more global attention than the previous editions. Hotels, resorts and rendezvous hangouts in Lagos will benefit from the international guests and visitors.

The members of the international jury for AFRIFF 2022 have been announced and they are all accomplished professionals in the film industry.

AFRIFF 2022 JURY

DANNA STERN

Producer, Global Content Executive.
Stern is a seasoned executive producer working across borders, genres and formats. As the founder of the Israeli-based yes Studios, Stern created a distribution and development content powerhouse, focused on delivering premium content for international platforms. She has been credited with helping bring Israeli content to global audiences and is responsible for the successful launches of numerous titles including “Fauda", "Shtisel", “The Devil Next Door”, “On the Spectrum", "The Beauty Queen of Jerusalem" etc.

LAWRENCE DAVID FOLDES
Award-winning Filmmaker.
 
Critically acclaimed award-winning filmmaker behind several cult hits. He was recognized as the youngest professional filmmaker on record when he produced his first feature, the teen cult classic “Malibu High” at the age of 18.
 
This was followed by the cult underground horror favourite Don’t Go Near the Park (which became one of the infamous banned ‘Video Nasties”) and popular action features like “Young Warriors” starring Academy Award winner Ernest Borgnine and “Nightforce”.

FEMI ODUGBEMI
Filmmaker and TV Producer 
 
Femi Odugbemi is a filmmaker and TV Producer. He is a voting member of the Academy of Motion Picture Arts and Sciences and has served as a four-time Head Judge of the prestigious Africa Magic Viewer’s Choice Awards (AMVCA).
 
He has also been a Juror of the Emmy Awards, 3-time Head of Jury of the Uganda Film Festival, a Juror of the Johannesburg International Film Festival South Africa, and recently a Juror/Mentor of the NETFLIX/UNESCO African Folktales Re-imagined project.

KUNLE AFOLAYAN
Award-winning Filmmaker
 
Ace movie Producer/Director, Adekunle Ayodeji Afolayan is one of Nigeria’s foremost “2nd generation filmmakers “and the son of the highly respected Adeyemi Afolayan (Ade-Love), a passionate theatre artist who co-pioneered the movement from travelling theatre to the celluloid film format as introduced by Ola Balogun.
 
Having trained as a Business Administrator, and with a career in Banking, Kunle was cast into Tunde Kelani’s multiple award-winning movies Saworoide, earning him the first accolades and first appeared in the industry. In his commitment to self-improvement and professional excellence.

STEVE GUKAS
Executive Producer
 
Steve is a multi-platform producer/director with experience spanning Television, Radio, Theatre, Advertising and Film. He has a Diploma in TV Production from the NTA Television College in Jos and studied Theatre Arts at the University of Jos from where he graduated with a BA and is an alumnus of the prestigious London Film School.
 
Steve is the producer of award-wining Namibia – The Struggle For Liberation” the film premiered at the 2006 Pan African Film Festival in L.A. His other credits as producer/director include, “Keeping Faith” and “A  Place In The Stars”. He Co-Produced and Directed 93Days a feature film about the Ebola outbreak in Nigeria, which premiered at the Toronto International Film Festival (TIFF) and has been screened at numerous film festivals along with several awards locally and internationally. This was followed by producing the award-winning film "Living In Bondage: Breaking Free", a sequel to the industry-defining film "Living In Bondage".

SYRINTHIA STUDER
Executive Vice President, Acquisitions for Paramount Pictures. 
 
Studer is responsible for acquiring films for theatrical release, as well as for worldwide distribution across multiple platforms. 
 
Among her recent acquisitions are the breakout comedy Book Club starring Jane Fonda, Diane Keaton, Mary Steenburgen and Candice Bergen, and the action-packed caper Overdrive, starring Scott Eastwood.
 
Studer previously held the position of Senior Vice President of Marketing and Acquisitions for Paramount Pictures’ Worldwide Home Media and TV Licensing divisions, where she launched and managed the studio’s efforts focused on ancillary-driven acquisitions, overseeing the negotiation and acquisition of groundbreaking domestic and international films.

WAFA' A HALAWI
Actress, Writer and Filmaker

A Lebanese/French actress, writer and filmmaker. started acting at age 5 and falls in love with theatre, where she finds a home.
In Lebanon, she joins the dance-theatre company Maqamat in 2001 and performs internationally. She also gets cast to act in Khalil Gibran’s play The Blind and various series by Elie Adabachi and Marwan Najjar. 
She also develops the feature fiction script Cello which wins international screenwriting prizes.
Wafa’a just completed filming in the Amazon, where she played the lead role in Brazilian director Marcelo Gomes’ new feature film.

JENNY ALONZO
Creative and Marketing Executive

Jenny is a dynamic, proven leader in content development & production, marketing, multicultural markets, and corporate media strategies/operations.
She has worked on some of the strongest brands including NBC, BET, Turner, IBM, FUSE, AFV, and The Wall Street Journal. 
A member of the executive team that launched Lifetime Television and its groundbreaking positioning of Television for Woman, Alonzo held multiple leadership roles including Senior Vice President of Production & Inventory Strategies, leading a team of 70+ that supported all marketing and creative services efforts for three networks, digital platforms, and multiple franchises. 
In 2021, Alonzo served as the Creative Director for the Africa International Film Festival (AFRIFF) in Lagos, Nigeria. 

NICKY WEINSTOCK
Founder & President, Invention Studios

Nicky Weinstock is the founder and president of Invention Studios, an independent creative production company developing a wide range of features and television series for both major American and international platforms.
Weinstock began his career in New York City as an editor at Random House and Riverhead Books, and then as the author of a nonfiction book and two novels, before moving to Los Angeles to develop series at 20th Century Fox Television. He went on to run Apatow Productions with writer/director Judd Apatow, where he produced movies including Forgetting Sarah Marshall, Step Brothers, Pineapple Express, Get Him to the Greek and Bridesmaids. 

MICHEL ZGARKA
Production & Marketing Executive

Michel Zgarka is an experienced executive with a successful career of over 35 years in the production, communications, marketing, financial engineering and business development fields.
He is highly skilled in strategic and creative planning, marketing and personnel management for the media industry. Mr Zgarka has produced, directed and distributed numerous film and television productions for the international marketplace, including “GUMMYBAR” which garnered over 6 billion views on YouTube.
He has been a guest speaker at over 50 international entertainment industries events as well as the Delegate general of the Montreal Israeli Film Festival whose celebrating its 13th anniversary in 2018.

­ABOUT AFRICA INTERNATIONAL FILM FESTIVAL (AFRIFF)


The Africa International Film Festival (AFRIFF) is a celebration of Cinema and filmmaking talent from Africa and the diaspora. It consistently delivers a rich programme to foster invaluable exchanges of ideas, production connections, and business relationships. It creates an energetic and exciting hub for entertainment industry professionals to make rewarding connections and has gradually gained a reputation for delivering incredible value. 

The objectives are to develop the film industry to a level where the products compete favourably with their contemporaries all over world; provide a growth opportunity for these film industry professionals to eventually export their products to the world; facilitate access to investors, equipment, technical and skill acquisition through several capacity development opportunities.


Saturday, October 29, 2022

Cameroon's "The Planter's Plantation" is a Masterpiece of African Cinema


Eystein Young’s "The Planter's Plantation" is going to become one of the classics of African cinema.


I will not be surprised if  Cameroon's entry for the Best  International Feature Film category of the 2023 annual Academy Awards makes the final nominees for the highly coveted award and also gets nominated for the Best Picture, Best Actor, Best Actress and Best Original Screenplay.

This is a masterpiece of cinematic beauty in storytelling and cinematography.

Famous Nigerian actor, Nkem Owoh in the leading male role of The Planter may end up becoming the first Nollywood actor to be nominated for an Oscar for his outstanding performance and Nimo Loveline as Enanga is a strong contender for the Oscar for Best Actress. 

"The Planter's Plantation" set in a West African Plantation in the 1960s tells the captivating story of a young determined girl who must battle family and external forces to preserve her late father's legacy, a colonial plantation willed to him by his white master at independence. Disagreements , betrayal and secrets bring back the colonial master's daughter to the helm of the Plantation. An allegory of Neo colonization.

The Academy of Motion Picture Arts and Sciences (AMPAS) will announce the 15 shortlisted contenders for the international feature Oscar on December 21, 2022. The five nominees will be announced on the 24th of January, 2023 and the 95th annual  Academy Awards will take place at the Dolby Theatre in Los Angeles, California, on 12 March, 2023.

#Cameroon #ThePlantersPlantation #Academyawards #Oscars #cinema #Africa #BestInternationalFeature #nominations #nominees #cinenatography #storytelling #Bestactor #Bestactress #Bestpicture #Nollywood #Nkemowoh



Celebrate Every Moment of Success, Triumph and Victory

 


Saturday evening, October 29, 2022.
Yaba, Lagos, Nigeria.

I am still rocking "The American King" promo T-shirt we made and gave out to all the moviegoers who saw the #Nollywood and #Hollywood comedy at selected cinemas during the Easter weekend in Nigeria.

I can shout HALLELUJAH!
Almighty God hears and answers prayers.
He renews my youth like the Eagles. - Psalm 103:5.

Celebrate every moment of progress, success, triumph and victory with all the thanksgivings to Almighty God.

AUTHOR AND SPEAKER JOHN STAHL-WERT SAYS IT IS IMPORTANT TO CELEBRATE MILESTONES FOR FIVE REASONS:

As humans we are called to grow. “Becoming more” is essential. We suffer when we don’t grow. Every milestone deserves notice. It is an affirmation of an accomplishment.


Growth is nourished by encouragement. Celebrate even the small steps because “small is where big comes from.” We guide others toward bigness through encouragement.


Acknowledging milestones gives us the opportunity to reflect on where we have been, where we are now and what we can learn from this part of the journey. Our growth and achievement are for the greater purpose of our service to the world. Achievement, in and of itself, doesn’t fulfill, and without reflection, we are trapped by an insatiable avarice to fill a bottomless hole.


Nothing locks in learning like a party. It signifies that the accomplishment really matters.


Celebrating milestones reminds us to give thanks for everyday moments. When we pause to celebrate something that is noteworthy, the act of slowing down invites us to notice everything else.

Thursday, October 27, 2022

Lagos in Motion: The Changing Landscape of Ikoyi

Lagos in Motion: The Changing Landscape of Ikoyi

Thursday afternoon on October 27, 2022.

On Alfred Rewane Road (formerly Kingsway Road) in Ikoyi on Lagos Island, Nigeria.



Microsoft office building is the new  skyscraper in the background. 

I have to include the changing landscape of Ikoyi in the final phase of my "Lagos in Motion" documentary film I started in 2016 with more than 40 hours footage so far. The old famous Ikoyi Hotel has been turned to a residential building beside the Southern Sun Ikoyi Hotel. 

I passed by my Alma Mater, the famous St. Gregory's College along St. Gregory's College Road to Awolowo Road to Falomo to Glover Road and saw how Ikoyi has changed since my childhood in Obalende. I went to famous Jazz Hole on Awolowo Road and sat down to chat with my old boy, Olakunle Tejuoso, the founder to discuss arts, literature, music and politics of the coming 2023 presidential election with Peter Obi, the presidential candidate of the Labour Party (LP) and the political momentum of his "Obidients" movement and Asiwaju Bola Ahmed Tinubu, the presidential candidate of the national ruling party, All Progressives Congress (APC).

Olakunle Tejuoso's family owns the famous Glendora Bookshops in Nigeria where the first copies of my book, "Bye, Bye Mugabe" sold out in 2008 before I withdrew it, because of 21 typographical errors and threw the remaining hundreds of copies away. Olakunle is the author of

"Lagos - A City At Work (The Glendora Lagos Project) and the beautiful and colourful photo book, "ABEOKUTA". 

"You should do a new book on Lagos," I said. 


- Ekenyerengozi Michael Chima,

Screen Naija YouTube Channel

#Lagos

#Ikoyi

#hotels

#Abeokuta

#Nigeria

#travel

#tourism

#arts

#books

#movies

#music

#jazz

#Jazzhole

#Glendora

#documentary

#photography

#politics

#history

#Tinubu

#PeterObi

#Obidients

#presidentialelection

#2023presidentialelection

#leadership

#literature

Tuesday, October 25, 2022

Something Happened Upstairs

You can never guess what happened upstairs during a stormy night when four robbers came to rob a family in a house in Ikeja on the mainland of Lagos in western Nigeria.

You can read this short story on 

https://www.nairaland.com/808407/something-happened-upstairs

New Nigeria on Pinterest 

www.pinterest.com/nigeriansreport

Booming African Mobile Markets To Get Boost from Nordic Expertise

PRESS RELEASE
Booming African Mobile Markets To Get Boost from Nordic Expertise
Africa is poised to leap forward, unencumbered by legacy technologies and processes, and empowered by youthful demographics
STOCKHOLM, Sweden, October 25, 2022/ -- SUBTONOMY (https://www.Subtonomy.com/), the leading Network Experience Platform provider in the Nordics, has announced that it will be attending AfricaCom in South Africa (8-10 November 2022) to bring its world-class digital customer support offering to Africa.

The African digital revolution

It’s time to reappraise Africa’s place in the global digital market. Long held back by affordability and availability issues, the advent of cheaper smartphones and ubiquitous, higher capacity mobile networks have provided a huge springboard for growth. Young, internet-savvy Africans are optimistic and opportunistic about tech, utilizing it as a platform for their creativity, entrepreneurial spirit, and thirst for education. Already the world leader in mobile money[1], Africa is poised to leap forward, unencumbered by legacy technologies and processes, and empowered by youthful demographics[2]. The continent’s rapid transition to a mobile-first, digital economy means that it already has more smartphone users than North America and by 2025 Sub-Saharan Africa will have 474 million internet users (39% of the population[3]).

New demands on the network, new customer expectations

Whether it’s using their phones for banking, finding work, shopping, creating, listening to music or watching their favorite shows, young Africans have moved far beyond their parents’ expectations of mobile services. While the future of the African mobile market may look rosy, it’s not without challenges, however. In the next few years, African operators will have to cope with onboarding large numbers of new customers[4] and find cost-effective ways to support them while they transition from 3G to 4G, from feature phones to smartphones, and from simple to complex service offerings.

As if all of this were not enough, the expectations of African Gen Z customers are also rising rapidly. Like their social media friends around the world, they expect high-quality uninterrupted services backed by world-class, 24/7 customer support when things go wrong. If they don’t get it, they’re more willing than ever to simply walk away[5].

And this is precisely where African operators can benefit from the experience of other mobile-first markets such as the Nordics. Operators in the Nordics have pioneered efficient and cost-effective digital customer care for years. Subtonomy’s customers, for example, are already able to automate 75% of customer support in digital channels, and increase contact center efficiency to deliver 60% fewer escalations and 47% faster call handling.

Future proofing support

With things moving so rapidly in Africa, it’s hard for operators to manage change cost-effectively or predict what their support operations will look like in a few years. Will future African customers have virtual reality-based support, or get help via their digital assistants? Whatever happens, operators must squeeze the maximum value out of their existing equipment to keep costs down and reduce disruption, while at the same time innovating their customer support offerings and preparing for what’s coming. Fortunately, there’s a win-win here as well. Subtonomy’s Network Equipment Platform takes data from any existing source – including legacy probes (eg Amdocs, Anritsu, Commprove, Empirix, Exfo, Polystar, Radcom, Tektronix, Teoco or Viavi), BSS and OSS, cell data and device data – to deliver a 360o real-time view of actual customer experience, empowering 24/7 holistic support.

“As the African mobile market matures, customers will expect better support from operators. As researcher Herring Shava[6] recently pointed out, two of the biggest causes of dissatisfaction with support are operators’ reliability (not doing things when they said they would) and responsiveness (not informing customers when they intend to fix problems). We’re proud to have helped our clients fix both these issues in the Nordics and look forward to helping African operators revolutionize the way they support their customers in future – giving them both happier customers and a competitive edge.” Andreas Jörbeck, CEO, Subtonomy 

To find out more about Subtonomy’s offering, operators are invited to meet with Subtonomy at AfricaCom 2022, Telcos of Tomorrow booth A52. Book a meeting here: APO Group rep (malika.bouayad@apo-opa.com).


[1] According to the GSMA, Africa accounts for 70% of the world’s $1 trillion mobile money transactions.

[2] Africa has the largest number of Gen Zers (also called ‘Zoomers’) in the world, and more than a billion people under the age of 35.

[3] Forecasts from GSMA.

[4] By 2025 the GSMA forecasts Africa will have 120 million new subscribers and 170 million new mobile internet users, taking the proportion of the population using mobile internet to 40%.

[5] According to a BrandsEye study (2019), 47.2% of the complaints raised by customers in South Africa were about the quality of customer service. Approximately 37% complained about the mobile network provider’s turnaround time, and 44.4% of the respondents complained about the network provider’s failure to attend to queries posted on social media. But in cases where the network provider did respond, 61% of consumers ended up being dissatisfied with the quality of service provided.

[6] See: H. Shava. Service Quality and Customer Satisfaction Experience Among South African Mobile Telecommunications Consumers. Walter Sisulu University. Published in Eurasian Journal of Business and Management, 9(3), 2021, 217-232.
Distributed by APO Group on behalf of Subtonomy.
 
For more information or to set up an interview, please contact:
Tina Rosén
tina.rosen@subtonomy.com

About Subtonomy:
Subtonomy’s ML-driven Network Experience Platform provides unprecedented real-time insight into the experience of customers on any network (2G, 3G, 4G, 5G NSA, 5G SA, broadband and gigabit fiber). Its easy-to-use applications utilize this rich data to enable customer support teams to isolate and resolve problems faster; operational teams to prioritize fault fixing and network build according to actual customer need; business teams to up-sell to both business customers and consumers; and wholesale teams to understand the service they’re delivering to MVNO clients. Founded in Sweden in 2012, Subtonomy’s technology helps network operators deliver more personalized support and more proactive care to help its clients deliver a premium network experience.  We’re proud to have a 100% satisfied client base and to be finalists in the 2022 World Communications Awards for Customer Experience. Also see: Subtonomy’s website (https://www.Subtonomy.com/).

SOURCE
Subtonomy