JOHANNESBURG,
November 12, 2013 /PRNewswire/ --
Mobile Internet Consumers in Africa love downloading games and apps, are educated and possess high spending power
Vserv.mobi, award winning mobile advertising exchange, today released
The Mobile Internet Consumer- Africa 2013
report, developed in association with The Mobile Marketing Association
(MMA). The report demystifies the evolving Mobile Internet user in
Africa and provides insight into the mobile internet usage across six countries namely,
Egypt,
Ghana,
Kenya,
Nigeria,
South Africa and
Uganda.
(Logo:
http://photos.prnewswire.com/prnh/20120725/546333 )
The report aims to provide media planners, advertisers and brand
custodians with in-depth Mobile Internet audience insights, to enhance
their reach to the right target audience across
Africa. According to the
Africa
report, the Mobile Internet user loves downloading games and apps, are
educated and visit malls frequently. Some of the key highlights include:
Demographic Profile
- Over half of the Mobile Internet users in Africa are between 18- 24 years of age and 71% are men
- Over 3rd of the Mobile Internet users are graduates or post graduates and only 3% belong to the uneducated category
- Mobile Internet users in Africa own consumer durables (57%), automobiles (35%) and payment cards (48%)
Consumption Habits
- African consumers love Mobile Ads that provide downloadable content
(74%), followed by those that help them learn about a brand (48%), find
deals (48%) and locate something nearby (45%)
- Apps and games (76%) are the most downloaded form of content followed by, videos (55%) and music (51%)
Commenting on the release of the report at the MMA EMEA Forum 2013 in
London
, Paul Berney, CMO & MD EMEA, MMA,
said, "Today it is imperative for advertisers, to understand their
consumers' preferences, preempt their needs and target them as
efficiently as possible. Equipped with such insights, brands can
improve the relevance of their messaging and enrich consumers'
brand-experience. We are delighted to partner with Vserv.mobi to provide
brands and marketers with such pertinent insights via the Mobile
Internet Consumer 2013 report. We are positive this will help brands
optimize their mobile media spends."
Narayan Murthy Ivaturi, General Manager, Global Sales & Strategy, Vserv.mobi, said,
"As pioneers in mobile marketing, Vserv.mobi is dedicated to developing
the industry and evangelizing it as an effective marketing tool. Our
collaborative research with MMA, the apex body of mobile marketing in
the world, is testimony to these efforts. This Mobile Internet Consumer
report is a ready reckoner and will provide succinct data to reveal rich
insights. This will enable marketers to know, understand and target
their audience more fittingly by formulating tighter mobile strategies."
The Mobile Internet Consumer report produced by MMA and Vserv.mobi is
based on a primary survey of over 2500 mobile web and app users. The
two-week long survey was conducted in -
October 2013. The Mobile Internet Consumer report is available for
India,
China,
Southeast Asia,
Middle East,
Africa,
Latin America,
North America and
Europe. A copy of the full report, can be downloaded at
http://vserv.mobi/insights
About Mobile Marketing Association
The
Mobile Marketing Association
(MMA) is the premier global non-profit trade association representing
all players in the mobile marketing value chain. With more than 700
member companies, the MMA is an action-oriented organization with global
focus, regional actions and local relevance. The MMA's primary focus is
to establish mobile as an indispensable part of the marketing mix. The
MMA works to promote, educate, measure, guide and protect the mobile
marketing industry worldwide. The MMA's global headquarters are located
in
the United States and it has regional chapters including
North America (NA),
Europe,
Middle East and
Africa (EMEA),
Latin America (LATAM), and
Asia Pacific (APAC) branches. For more information, please visit
http://www.mmaglobal.com.
About Vserv.mobi
Vserv.mobi is an Award Winning Mobile Advertising Exchange focused on
Emerging Markets that maximises value of mobile media for advertisers,
developers, publishers and telecom operators. Powered by award
winning AudiencePro™ and AppWrapper™ platforms, Vserv.mobi has delivered
mobile advertising experiences for leading Fortune 500 brands &
digital media companies, across 200 countries. AudiencePro's audience
targeting capabilities and AppWrapper's "One Click" SDK integration for
App Developers continue to empower the mobile ecosystem. The company has
a global presence, with offices across
USA, UK,
South Africa,
India,
Singapore,
Indonesia,
Malaysia &
Vietnam. Funded by IDG ventures, Vserv.mobi was founded in
January 2010.
For media enquiries, please contact:
Vserv.mobi
Rachita Vaid
Phone: +91-22-29275746/82
Email:
press@vserv.mobi
Mobile Marketing Association (MMA)
Liberty Communications
Rebecca Carnie /
Pippa Ellis
Phone: +44(0)207-751-4444
Email:
mma@libertycomms.com
CONTACT: Pastor 'Laolu Akande, 516 819 4355, Executive Director, Christian Association of Nigerian-Americans, CANAN
