BBM Signs Eskimi as Exclusive Mobile Advertising Partner in Nigeria
“BBM works with best-in-breed partners globally, in a continuous effort to provide an enriched user experience, while delivering optimal results to brands and advertisers,” says Matthew Talbot, CEO of Creative Media Works, the company that operates and runs BBM Consumer globally. “Eskimi has an existing programmatic platform and operation in Nigeria that is growing from strength to strength. Their expertise in digital marketing and audience segmentation will help to yield better performance for BBM’s advertising partners.”
BBM’s wide range of native ad units, including video advertising opportunities offer brands specific demographics and geographic targeting capabilities, drive viral awareness and promote direct purchase actions without leaving the app.
Vytautas Paukstys, CEO of Eskimi says: “We are committed to delivering the best content sources for our clients and we’re extremely happy to partner with BBM. This partnership will enable us to deliver premium and unique inventories to our clients and offer new ad formats.”
BBM offers a variety of content and services in addition to the core functionality of chat. Talbot says user-convenient services such as Uber, HotelsCombined, news, airtime top-up, movie and concert ticket access, are all examples of strategic partner collaborations that make BBM one of the rising utility apps. “We are constantly innovating and driving product enhancements to create a better ecosystem within BBM and ultimately a better experience for our users.”
Download BBM via Google Play or the App Store for free.
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About BBM
Creative Media Works is a division of PT Elang Mahkota Teknologi Tbk. (Emtek, IDX:EMTK), Indonesia’s largest media, content and social networking business. The company operates the global BBM consumer messaging and social networking platform under license from BlackBerry Limited.
BBM is one of the largest mobile messaging applications. Established since 2005, BBM has evolved from a pure messaging application for text and video communication to a social ecosystem unifying chat, social, commerce, content and services such as news, games, video, payments (bill payments, top-ups) comics, shopping, travel, career, transportation, coupons, subscriptions, beauty, sports and polls.
Creative Media Works, operating as BBM has teams located in Waterloo, Mississauga, Ottawa, Singapore, Jakarta, UAE and South Africa. For more information, visit www.bbm.com.
Trademarks, including but not limited to BBM and BBM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved.
Android is a trademark of Google Inc.
iOS is a registered trademark of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. iOS® is used under license by Apple Inc.
Windows® Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries
About Eskimi DSP
Eskimi is a global programmatic advertising and data platform with current monthly reach of more than 1B users worldwide. As a programmatic platform, Eskimi operates a data management platform (DMP), strong rich media suite, anti-fraud and brand safety tools and a set of cost reduction algorithms. Advertisers can buy display, video, native ad formats from more than 30 supply sources, including Doubleclick a Facebook API. Eskimi owns unique data sets for telecoms, mobile device manufacturers and FMCGs. Eskimi also manages Eskimi.com, a social chat site with 24M members and a carrier billing business with more than 20 mobile operators connected worldwide.
For more information, please contact:
Jann Yip | Director of Marketing & Communications, BBM | jyip@bbmtek.com
Samantha Watt | GinjaNinjaPR | Samantha@ginjaninjapr.co.za
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