Emirates Appoints Cubic Global Defense To Develop Aviation Industry’s First Virtual Training Programme
Emirates will be first commercial airline in the world to provide game-based, virtual aviation training for cabin crew
DUBAI, U.A.E., 18 October 2015 – Emirates has appointed Cubic Global Defense to develop a virtual, game-based training programme for its cabin crew. This will be the first time in the aviation industry a commercial airline will use in-depth game-based instruction with an integrated training approach.
The programme, currently in development, will complement the airline’s existing world-class training facilities at the Emirates Aviation College – Crew Training in Dubai. Using a combination of virtual learning content and gamification both online and in classrooms, the new curriculum will allow Emirates’ cabin crew to learn and practise the skills required to ensure the highest levels of safety and service on board. It will facilitate a more immersive learning experience which has been proven to increase knowledge retention by 65%.[i].
Monday, October 19, 2015
Gambian Prince Attacks Nollywood Stars Over Land Gifts By President of Gambia
Nigerian And Ghanaian Home Video Prostitutes And Hustlers Must Stop Scavenging On Our Meagre Gambian Resources
~ By Prince Bubacarr Aminata Sankanu, Gambian Filmmaker and Scholar on African Cinema
First of all, various Nigerian and Ghanaian media outlets reported that the President of my country HE Alhagie Yahya AJJ Jammeh has recently allocated portions of our Gambian lands to some Nigerian and Ghanaian entertainers. The fact that we Gambians have to know about this from second hand sources speaks volumes on the way we are treated as non-humans by those running our country. Jammeh is a temporal President and not the everlasting private owner of the commonwealth of our Gambian fatherland. I for one respect him and endorse his freedom to do whatever he pleases within the parameters of the Reasonable State and Realpolitik but if he touches certain red lines, I will speak truth to power without fear or favour, affection or ill-will. The senseless wastage of our scarce resources on money-hungry foreign musicians and movie stars is scratching on those red lines. I am therefore calling on the named home video peoples not to rush in developing the land that President Jammeh reportedly allocated them. For over 10 years, we have been reading reports on how Nigerian video film stars, and of late Ghanaian ones, are airlifted into the Gambia to serve as presidential event decorations. They are rewarded millions from our Gambian tax revenues without measurable lasting benefits to our creative economy. If at all the monies are from President Jammeh’s personal savings before he became President of the Republic of The Gambia on the 22 July 1994, I for one would not care. But the funds that are wasted on the Nigerian and Ghanaian hustlers are generated through our taxes and remittances and we have the right to speak out on it. After all, we are the ones sweating for the monies. The Gambian economy is on life-support at the time of writing this piece. Without our Diaspora remittances and the bailout from the International Monetary Fund (IMF), we would have long seen a Burkina Faso-styled mass revolution by the hungry and tired Gambians. President Jammeh’s strength lies on the weaknesses and pettiness within the ranks of those fighting to end his rule. The greedy Nigerian and Ghanaian entertainers “chopping him dry” are too blinded by our free government money, free food and free sex with some local girls to see, feel or understand the silent sufferings of the voiceless Gambians.
Sunday, October 18, 2015
74% of All Internet Traffic in 2017 Will Be Video
Video Marketing Statistics for 2015
As video becomes more mobile and more social, it is quickly becoming the most viable marketing opportunity for every business, from international corporations to local brick-and-mortar businesses.
Here are some statistics that show why video marketing is one of the best marketing opportunities in 2015 and the coming years:
· 70% of marketing professionals report that video converts better than any other medium.
· The average internet user spends 88% more time on a website with video than without.
· 64% of consumers are more likely to buy a product after watching a video about it.
· Using videos on landing pages can increase conversions by 80%.
· 59% of viewers will watch a video to completion that is less than 1 minute.
· Despite all this, only 24% of brands are using online video to market to consumers.
Source: Adelie Studios.
· Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribe rates by 26%.
· B2B and B2C marketers both say video is in the top 3 most effective social media marketing tactics.
· 52% of marketers believe that video is the content format with the highest ROI.
· 74% of all internet traffic in 2017 will be video.
· 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product.
Source: Syndacast.
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Saturday, October 17, 2015
100 Million Africans Suffer from Post-Traumatic Stress Disorder
African refugees. Photo Credit: Médecins Sans Frontières (MSF).
100 Million Africans Suffer from Post-Traumatic Stress Disorder (PTSD)
An Innovative Solution to Africa's PTSD Crisis
~ By Brian Rees, M.D., M.P.H.; David O'Connell, Ph.D.; and David Leffler, Ph.D.
For over a decade, 18 African nations have been ravaged by war, exposing military personnel and civilians to violence and trauma. As a result, one hundred million Africans now suffer from post-traumatic stress disorder (PTSD), and in parts of Africa, 50 percent or more of the population is afflicted with PTSD. Its effects debilitate individuals and ripple into their families and communities. PTSD affects not only military combatants but also anyone who witnesses or experiences extremely terrifying, tragic or traumatic events such as natural disasters, rape, torture or kidnapping.
100 Million Africans Suffer from Post-Traumatic Stress Disorder (PTSD)
An Innovative Solution to Africa's PTSD Crisis
~ By Brian Rees, M.D., M.P.H.; David O'Connell, Ph.D.; and David Leffler, Ph.D.
For over a decade, 18 African nations have been ravaged by war, exposing military personnel and civilians to violence and trauma. As a result, one hundred million Africans now suffer from post-traumatic stress disorder (PTSD), and in parts of Africa, 50 percent or more of the population is afflicted with PTSD. Its effects debilitate individuals and ripple into their families and communities. PTSD affects not only military combatants but also anyone who witnesses or experiences extremely terrifying, tragic or traumatic events such as natural disasters, rape, torture or kidnapping.
Friday, October 16, 2015
Thursday, October 15, 2015
Chinese Drink More Beer than Others in the World
PUNE, India, October 15, 2015 /PRNewswire/ -- Market research titled Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts is a report report covering historical and forecast beer consumption trends, production, imports and exports data across 168 markets.
Complete report on beer market trends spread across 52 pages, featuring 25 companies and supported with 16 tables is now available at http://marketreportsstore.com/global-beer-trends-2015-global-beer-trends-and-long-term-forecasts/ .
According to this latest beer market trends report, global beer production is rising again. USA remains leading beer importer while China remains leading beer consumer across the globe. Get a detailed picture of the world beer market with data and information on 2010-2014 consumption, production, export and import data by region with forecasts to 2020, 2010-2014 top 20 beer consuming countries, with forecasts to 2020, 2010-2014 top 20 importing and exporting countries, with forecasts to 2020, 2010-2014 top 20 brewers volumes as well as country profiles encapsulating key data on 59 markets offering a detailed snapshot of each country. This research is available in excel allowing easy interrogation and manipulation of data. Read full report on PR Newswire.
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Nigeria Tops Multiscreen Video Viewers Among 42 Countries in the World
Nigeria Tops Multiscreen Video Viewers Among 42 Countries in the World
Multiscreen users of video in Nigeria spend the greatest amount of 4.5 hours daily viewing videos among 42 countries according a new global report by Millward Brown, a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research.
A similar study also found that African Americans watch an average of 10 hours of television per week, 1.2 times more than the overall U.S. population, and 56 percent said they are constantly active on other devices while watching, according to the latest research by IPSOS MediaCT for Facebook IQ.
Wednesday, October 14, 2015
Ibrahim Ahmed of Voice of America's Hausa Service Wins Burke Award for Reports on Boko Haram
Ibrahim Ahmed of Voice of America's Hausa Service is among the winners of the 2015 David Burke Distinguished Journalism Awards for his outstanding reports on Boko Haram
http://www.voanews.com/MediaAssets2/projects/boko-haram/index_en.html
BBG Announces 2015 Burke Award Winners
WASHINGTON, Oct. 14, 2015 /PRNewswire-USNewswire/ -- The Broadcasting Board of Governors has announced the winners of the 2015 David Burke Distinguished Journalism Awards for exceptional integrity, bravery, and originality in reporting.
Nigeria: From One Clueless President To Another Clueless President?
Nigeria: From One Clueless President to Another Clueless President?
If many Nigerians said the immediate past president of the largest democracy in Africa was clueless due to his lack of administrative experience and executive expertise in governance at the national level after his executive failures as the governor of one of the most underdeveloped states in Nigeria with a small population of about two million people, but collecting one of the largest annual federal revenue allocations of more than N170 billion every year that he failed to use to develop his state and improve the lives of his people; what then will they call the new president who has long years of administrative experience in executive government from when he was a military state governor to a federal commissioner and then Head of State of Nigeria?
Has he shown us that he is not as clueless as his predecessor?
Lest we forget, experience does not guaranty competence or expertise in office.
Tuesday, October 13, 2015
Malala Yousafzai Celebrates Lagos School Girls on Instagram
Malala Yousafzai Proudly Celebrates Lagos School Girls Stand #withMalala on her official Instagram page, https://instagram.com/malalafund
malalafundOn #DayoftheGirl, over 200 secondary school girls in Nigeria stood #withMalala for a special screening of #HENAMEDMEMALALA. What an amazing way to celebrate girls! Thanks for sharing, Girls United Together for Success (GUTS).
https://instagram.com/p/8vqxL0pOH3/
Actually, more than 350 secondary school girls filled and overflowed the largest cinema hall at the Silverbird Cinemas, Silverbird Galleria, Victoria Island, Lagos, on Sunday, October 11, for the special screening of youngest Nobel Prize winner, Malala Yousafzai's groundbreaking documentary film "He Named Me Malala" to celebrate the 2015 United Nations' International Day of the Girl Child in Nigeria.
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