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Tuesday, May 21, 2013

U.S. Smartphone Users Spend More Time With Their Phones Than U.K. and China Smartphone Users


 Photo Credit: CNN.

21 May 2013 18:00 Africa/Lagos U.S. Smartphone Users Spend More Time With Their Phones Than U.K. and China Smartphone Users

Time Spent Engaging With Smartphone Functions Varies Across the Three Countries

COLUMBIA, Md., May 21, 2013 /PRNewswire/ -- U.S. smartphone users may spend more time using their phones, but a larger portion of that time is spent on voice calls versus messaging and browsing. 
In the U.K., Arbitron Mobile's smartphone panelists spend a greater amount of time engaging with all of their smartphone apps, equaling 58 percent of time spent using their phones. The same holds true in China, with panelists spending 55 percent of their smartphone usage on apps. Voice call usage is 7 percent and 10 percent, respectively.

Both messaging and browsing claim a consistent share of smartphone use across all three countries. Panelists spent 22 to 23 percent of their smartphone time messaging and 12 to 14 percent of their smartphone time browsing.

Smartphone operating systems also seem to impact smartphone function usage. iOS panelists spend more time with their smartphone than Android panelists and with all key functions with the exception of browsing in the U.S. and U.K. Click here for the details of the report.



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