New Global Breakthrough for Nollywood Before Christmas
Nollywood is the first indie film industry in Africa started by guerrilla filmmakers in southern Nigeria in the 1990s with the groundbreaking blockbuster movie "Living in Bondage" in 1992. It was followed by thousands of other movies shot on video and widely sold on the streets; pirated across the borders to the neighbouring countries in West Africa and finally shared on the internet through #YouTube and other online platforms. It was called "Nollywood" by Norimitsu Onishi, who was the Chief of The New York Times's southern Africa bureau, based in Johannesburg in 2002 before the Africa Magic series of Nollywood was launched by M-Net of the Multichoic group on #DStv on July 14, 2003 and making all the popular Nigerian stars household names in millions of homes in Africa.
See How Nollywood Redefined Conversations on African Cinema and Culture
https://shadowandact.com/2016/01/04/how-nollywood-redefined-conversations-on-african-cinema-and-culture/.
Nollywood is now everywhere you go on mobile OTT platforms and has attracted Netflix, the biggest and largest subscription based video streaming service in the world to acquire both new and old Nollywood movies for the home entertainment of over 146 million subscribers of their global network in more than 190 countries. And before Christmas, a new global channel exclusively for Nollywood movies, TV series, documentaries and animations will be launched online for desktops, laptops and mobile devices.
"We are offering to the world more from Nollywood; more than #Netflix and other SVOD, VOD and TVOD OTT channels," said Femi Davies, the Director of Media and Publicity for International Digital Post Network Limited in Nigeria.
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