Eagle Wings, The Best War Film on the War on Terrorists in Africa
The film from writer/director Paul Apel Papel was shot entirely on location in Nigeria and is one of Vision's emerging catalog from prolific filmmakers in the region. Eagle Wings depicts the on-going devastating regional conflicts of insurgents, their pervasive mistrust of the government, and the mission of those who try to diffuse the war against all odds. The production value of aerial fighter jet scenes as well as ground combat, add to the realistic and epic scope of the film.
Synopsis: As insurgents overtake territories and kill civilians, the Nigerian Air Force is called in to bring peace to the area. When a recently married commander is lost behind enemy lines, his brothers-in-arms swear to his wife they will bring him home safely. The rescue mission leads them into a war-torn area and directly into a terrorist stronghold where loyalties are put to the test.
Eagle Wings on the following ONLINE VOD PLATFORMS:
Ideato South/North Federal Constituency: Dr. Chika Abazu as the Way to Go
- By Micheal Nnaji
According to John. C Maxwell, a leader is one who knows the way, goes the way and shows the way.
Dr. Chika Abazu clearly fits into this discription.
This is why among the motley of crowd jostling to represent Ideato North and South federal constituency in the House of Reps in the next political dispensation, opinion leaders, political leaders, the youths, market women, students etc agree he is the most prepared and focused.
Dr. Abazu raises above the fray and stands out on the pedestal of competence,reason a broad spectrum of people across the constituency are earnestly praying the All Progressives Congress, APC to do the right thing by giving him its ticket for the election.
Describing the last seven years of representation the constituency has had at the House of Reps as years eaten by locust, an APC chieftain from Umueshi, Ideato South,who craved anonymity said: "Ideato North and South has suffered the worst form of representation since 2015.
"We are like orphans in the midst of parents; in this new dispensation we want someone who is in touch with the people and with reality; we want a people oriented person who has the Ideato nation and its people at heart, a representative who has no baggage, who puts Ideato first. Irrespective of party, we want the best and in Dr. Chika Abazu, I find this representative."
If elected into the House of Reps as the representative of Ideato people, Dr. Abazu, pledges, in his words, "Prudent utilisation of Constituency Funds for genuine, people-focused, transparent and verifiable projects and programs"
His focuse, according to him will be social amenities and infrastructures, health care, quality education, economic empowerment, medium size agricultural and settlement scheme akin to the Isreali Kitbzu system and social welfare for youths.
Dr. Abazu will leave no stone unturned to enhance the growth of Ideato North/South federal constituency in terms of: °Legislative representation •Accountability •Education •Youth and women economic emancipation programmes •Road Infrastructure •Power •Water •Health •Sports •Social welfare •Security
°Sponsorship or co-sponsorship of at least two bills and two motions that would impact the Constituency every year; meaningful contribution in plenary and committee activities especially oversight function.
As a technocrat, Dr. Abazu will ensure prudent utilisation of Constituency Funds for genuine, people-focused, transparent and verifiable projects and programs.
He is primed at building and equipping of modern school structures and making learning fun for children through learning aids; financial support to primary/secondary school students; facilitating university scholarship for exceptional students.
As a youth enthusiast and a bridge between the young and old, Dr. Abazu, if elected, will be committed to establushing a training hub for the training of youths and women in various vocations including ICT and Agriculture; giving of starter packs/seed grants to trained persons.
Erosion menance is one of the environmental problems facing Ideato and to tackle it headlong, if elected, Dr. Abazu will see to the procurement of heavy construction vehicles like bulldozers, font loaders, grader, compactors, trenchers etc for all year round erosion control, road grading and maintenance.
To modernise Ideato and make it a liveable urban area, Dr. Abazu has pledged the following:
•Facilitation of the restoration of electricity to all communities in Ideato through procurement and installation of transformers and other power installations; construction of solar street lights at designated areas
•Greater Ideato water scheme will be birthed for provision of basic water supply; procurement of motorized borehole drilling machines; all year round drilling of boreholes in designated and accessible areas within the community; provision of borehole drilling services at highly subsidized rate.
•Construction and equipping of primary health centres
And to curb youth restiveness, he will facilitate the construction of mini sports stadium for sports and recreation.
He will also strengthen local security networks so as to secure the lives and property of Ideato people.
Dr. Abazu is accessible and reachable and will at all times be avilable to his constituents
With his international connections and contacts, Dr. Abazu will ensure the mobilization of funds for various projects from donor agencies and development partners.
The Nigerian Film Corporation (NFC). should be run by competent professional experts with proven knowledge of the film industry locally and globally and not by civil servants without any proven expertise and experience in the management of the Nigerian film industry.
As we speak, Nollywood and Kannywood are made up of independent film and TV studios, administratively challenged ad-hoc producers association; financially challenged guild of directors; administratively challenged actors guild; accredited and unaccredited film schools and film festivals doing their best without any competent government administration.
The NFC had a film festival two weeks ago and majority of Nigerians did not even know about it, because of the administrative incompetence of the corporation. The theme was "Show Us The Money" and there was no film market to attract international acquisition and distribution companies to show them the money.
- Ekenyerengozi Michael Chima,
The Publisher/Editor, NOLLYWOOD MIRROR® Series.
@247nigeria Twitter.
COMPETITION Les Amandiers, dir: Valeria Bruni Tedeschi Holy Spider, dir: Ali Abbasi Crimes Of The Future, dir: David Cronenberg Stars At Noon, dir: Claire Denis Frère Et Soeur, dir: Arnaud Desplechin Tori And Lokita, dirs: Jean-Pierre and Luc Dardenne Armageddon Time, dir: James Gray Close, dir: Lukas Dhont Broker, dir: Hirokazu Kore-eda RMN, dir: Cristian Mungiu Triangle Of Sadness, dir: Ruben Ostlund Showing Up, dir: Kelly Reichardt Decision To Leave, dir: Park Chan-wook Nostalgia, dir: Mario Martone Tchaikovski’s Wife, dir: Kirill Serebrennikov Boy From Heaven, dir: Tarik Saleh Leila’s Brothers, dir: Saeed Roustaee Eo, dir: Jerzy Skolimowski
UN CERTAIN REGARD *Les Pires, dirs: Lisa Akoka, Romane Gueret Burning Days, dir: Emin Alper *Metronom, dir: Alexandru Belc All The People I’ll Never Be, dir: Davy Chou Sick Of Myself, dir: Kristoffer Borgli Domingo And The Mist, dir: Ariel Escalante Meza *Plan 75, dir: Hayakawa Chie *Beast, dirs: Riley Keough, Gina Gammell Corsage, dir: Marie Kreutzer *Butterfly Vision, dir: Maksim Nakonechnyi The Silent Twins, dir: Agnieszka Smocynska The Stranger, dir: Thomas M Wright *Joyland, dir: Saim Sadiq *Rodeo, dir: Lola Quivoron Godland, dir: Hlynur Palmason
CANNES PREMIERE Nos Frangins, dir: Rachid Bouchareb Nightfall, dir: Marco Bellocchio Dodo, dir: Panos H Koutras Irma Vep (series), dir: Olivier Assayas
OUT OF COMPETITION Z (Comme Z), dir: Michel Hazanavicius Top Gun: Maverick, dir: Joseph Kosinski Elvis, dir: Baz Luhrmann Novembre, dir: Cédric Jimenez Three Thousand Years Of Longing, dir: George Miller Mascarade, dir: Nicolas Bedos
MIDNIGHT SCREENINGS Hunt, dir: Lee Jung-Jae Moonage Daydream, dir: Brett Morgen Fumer Fait Tousser, dir: Quentin Dupieux
SPECIAL SCREENINGS All That Breathes, dir: Shaunak Sen The Natural History Of Destruction, dir: Sergei Loznitsa Jerry Lee Lewis: Trouble In Mind, dir: Ethan Coen
*Denotes first film, eligible for the Camera d’Or
2022 Short films and La Cinef Selections
The Short Film Palme d'or will be awarded on Saturday, May 28 during the closing ceremony of Cannes Film Festival.
TSUTSUE Amartei Armar
Ghana/France - 15'
PO SUI TAI YANG ZHI XIN (A SHORT STORY) Bi Gan
China - 15'
LORI (MELANCHOLY OF MY MOTHER'S LULLABIES) Abinash Bikram Shah
Nepal/Hong Kong - 14'
HAI BIAN SHENG QI YI ZUO XUAN YA (THE WATER MURMURS) Story Chen/China - 14'
UOGOS (CHERRIES) Vytautas Katkus
Lithuania/Italy - 15'
SAME OLD Lloyd Lee Choi
United States - 15'
LE FEU AU LAC (FIRE AT THE LAKE) Pierre Menahem
France - 15'
GAKJIL (PERSONA) Sujin Moon
South Korea - 6'
LUZ NOCTURNA (NIGHT LIGHT) Kim Torres
Costa Rica/Mexico - 14'
For its 25th edition, La Cinef has selected 13 live-action and 3 animated shorts directed by 6 male directors and 10 women directors, from among the 1,528 submitted by film schools all over the world.
The 3 La Cinef prizes will be handed at a ceremony preceding the screening of the awarded films on Thursday 26 May, in the Buñuel Theatre.
"What matters most in making a great movie is not the size of your camera, cast or crew, but the size of your imagination."
- EKENYERENGOZI Michael Chima,
Publisher/Editor, NOLLYWOOD MIRROR® Series
Producer and director of "Lagos in Motion".
Photo Credit: Canon Europe
Top 10 Cinema Cameras in 2022
1 Sony FX6
2, Canon EOS R5C
3. Blackmagic Ursa Mini Pro 12K
4. Canon EOS C300 Mark III
5. Blackmagic Design URSA Mini Pro G2
6. Panasonic Lumix BS1H
7. Z Cam E2
8.. Panasonic AU-EVa1 5.7K
9. Canon EOS C70
10. Blackmagic Pocket Cinema Camera 6K
Case Study:
The Blair Witch Project
The Blair Witch Project is a 1999 American supernatural horror film written, directed and edited by Daniel Myrick and Eduardo Sánchez. It is a fictional story of three student filmmakers—Heather Donahue, Michael C. Williams, and Joshua Leonard—who hike into the Black Hills near Burkittsville, Maryland, in 1994 to film a documentary about a local legend known as the Blair Witch.
Myrick and Sánchez conceived of a fictional legend of the Blair Witch in 1993. They developed a 35-page screenplay with the dialogue to be improvised. A casting call advertisement in Backstage magazine was prepared by the directors; Donahue, Williams and Leonard were cast. The film entered production in October 1997, with the principal photography taking place in Maryland for eight days. About 20 hours of footage was shot, which was edited down to 82 minutes
Shot on an original budget of $35,000–60,000, the film had a final cost of $200,000–750,000 after post-production edits.
Running time
81 minutes
Country
United States
Language
English
Budget
$200,000–500,000
Box office
US$248.6 million
Canon Launches New “Visionaries” Series to Promote Inspiring African Voices – Featuring Kenyan Environmentalist Nzambi Matee , Nigerian Comedian Alibaba, And Couturier Hany El-Behairy from Egypt
The series will provide a powerful platform to celebrate the talent and achievements of everyday people, who have emerged as icons of their generation
DUBAI, United Arab Emirates, May 17, 2022/ -- Canon’s (Canon-CNA.com) new interview video series puts the spotlight on pioneering voices of Africa, who are challenging stereotypes and ushering in a new era of change; The series features visionaries from Kenya, Nigeria and Egypt and offers a glimpse into the challenges and successes faced by them in their inspiring journeys; Shot on the EOS R5, EOS R6 and EOS C70 cameras, the series will provide a powerful platform to celebrate the talent and achievements of everyday people, who have emerged as icons of their generation.
Canon Central & North Africa (CCNA), a provider of imaging technologies and services is proud to announce the launch of its ‘Visionaries’ interview video series across Africa. The series will serve as a powerful platform to promote and celebrate the achievements and impact of everyday people across Africa, who have pushed boundaries and emerged as distinct voices of their generation. There is a tremendous wealth of talent and countless examples of pioneering excellence across Africa and through the ‘Visionaries’ video series, Canon will put the spotlight on those African voices, who are ushering in a new era of change. All the interviews have been shot in documentary style on the game changing EOS R5, EOS R6 and EOS C70 and are supplemented by a special Director’s testimonial that grants aspiring filmmakers and content creators, access to how the interviews were filmed.
The African Visionaries Are:
Kenyan entrepreneur and environmentalist Nzambi Matee, has made Kenya proud by being recognized as a leader in the global quest of sustainability by taking a powerful stand to combat the challenge of plastic waste. She is a pioneer in recycling plastic waste into low-cost durable plastic bricks, that are stronger than concrete and can be used to construct affordable houses. She also has the distinct honor of being awarded the ‘Young Champion of the Earth 2020 Africa’ (https://bit.ly/3Motnb9) by the United Nations Environment Programme (UNEP) for her innovative solution.
Nigerian stand-up comedian and entertainer, Ali Baba Akpobome is a household name who has been credited with changing the face of Nigerian comedy. As the most awarded comedian in Nigeria, Ali Baba is associated with bringing Nigerian comedy into the limelight and elevating what it means to be an entertainer. Overcoming many obstacles in his way, Ali Baba shows us how perseverance, dedication and hard work contributed to his rise to the top.
Egyptian couturier Hany El-Behairy, is Egypt’s most famous and sought-after fashion designer, who is renowned for his haute couture creations and use of luxurious fabrics and embellishments. Hany has made history by custom designing the world’s most expensive wedding dress, estimated at US $15 million and is a favorite amongst celebrities and stars, including celebrated actress, Yousra El Lozy. Along his journey to success, Hani broke many social and cultural stereotypes to emerge as an inspiration for others.
‘Canon is synonymous with being visionary, bold and innovative and we are committed to continuing this legacy, by showcasing inspirational individuals who are driven by the same values, in their quest to challenge stereotypes and re-imagine what is possible. Africa is a continent that is dominated by change-makers and we want to offer them a platform where they can share their own stories, in their own words, to inspire a next generation of leaders. Nothing is impossible when you have determination, will power and the ambition to succeed and we are proud to be able to share the unique and inspiring stories of Nzambi, Alibaba and Hany,’ said Mai Youssef, Corporate Communications and Marketing Services Director – Canon Middle East, Turkey and Central and North Africa.
The campaign was filmed using three of Canon’s revolutionary cameras: The EOS C70 camera, which is Canon's first RF Mount Cinema EOS camera and also boasts the smallest and lightest body in the EOS system. The EOS R5, which is the first pro-level full-frame mirrorless camera able to record in 8K RAW and deliver 45-megapixel stills, and the EOS R6 camera, which is an incredibly versatile camera, able to film in 4K resolution and shoot 20.1 megapixels stills.
All interviews are accompanied by a special Behind the Scenes (BTS) segment with three Director’s testimonials, where they share professional advice on how each of the videos were created:
John Wambugu was able to achieve his artistic goal of bringing Nzambi Matee’s inspiring story to life with the help of a diverse range of dynamic, close-up and wide-angle shots using the exceptional RF 50mm F1.2 L USM and RF 28-70mm F2 L USM lenses.
Daniel Ehimen takes us inside the world of Alibaba and show-business with his Canon EOS C70 and shares the tips and tricks of how to maximize the different capabilities, modes and functions of the exceptional cinema camera, as well as the RF lenses.
Gregor Amon takes us behind the glitz, glamour and fast-paced action that went into Hani El-Behairy’s fashion show. Supported by his RF and EF lenses, Gregor shares his professional advice and insider knowledge for filmmaking on the go, in a fast-paced environment.
The series can be viewed here! (https://bit.ly/3MmYh3Q)
For further information on Canon North Africa, please visit here! (https://bit.ly/3LhAnoZ)
Distributed by APO Group on behalf of
Canon Central and North Africa (CCNA).
Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
E-mail: Mai.youssef@canon-me.com
APO Group - PR Agency
Rania ElRafie
E-mail: Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://bit.ly/3M8Nrhz) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better. For more information: Canon-CNA.com.
Write Like An Author, Sell Like An Entrepreneur is the product of very interesting conversations with many authors around the globe. The notion that an excellent book will ultimately sell itself with or without good promotion is the reason many writers become discouraged when they suddenly realize that literally excellence does not automatically equate to commercial success.
Before you write your next book, there are critical questions you must ask yourself and provide answers to. Questions like:
- Who am I writing to? (Target audience)
- Does my target audience have the purchasing power to buy my book
- Where is my target audience located?
- What are the things that can trigger them to buy or not to buy my book? etc.
This book provides you with; a trajectory on how to answer these questions and the strategies you need to build a profitable business out of your writing career.
And for those who are yet to begin or finish a manuscript because of the fear of the unknown, this book will help you come out of the fear zone, clarify your message and pen down your words in the most beautiful way possible.
This book is every Writer's guide, whether you're a first time writer, a veteran writer or a best-selling author.
Saturday Morning of May 14, 2022.
Yaba, Lagos, Nigeria.
The Renaissance Man, Ekenyerengozi Michael Chima, with all the thanksgivings to Almighty God for the wisdom of God is the greatest knowledge in the world and the universe.
That's the difference between me and them.
I don't just talk about it, I make it happen for #Nollywood locally and globally.
The real McCoy is different from the Smart Alec.
Read Psalm 91:14-16.
Case closed. #God#wisdom#knowledge#power#word#talk#McCoy#renaissance #Psalm91#thanksgiving#Nigeria#Lagos#Yaba#saturdayvibes#May#morningmotivation
An Avatar is set to happen on Ideato North and South federal constituency of Imo state.Dr. Chika Abazu is an agent of redemption and has sprang forth from his comfort zone in the civil service to offer to fill a yawning void in political presentation of the constiency.
Round the clock care for patients is consistent with medical practice and as a medical doctor of many years standing, Dr. Abazu is emphatic that his mission in politics and desire to represent the Ideato nation is borne out of the urgent need to pull the federal constituency from the doldrums, to heal it of its myriad of ills.
World all over, medical doctors in politics, bringing to bear on governance and leadership, elements of the Hippocratic Oath they swore to, are known to have performed creditedly well in office.
History is indeed replete with an array of medical doctors who have been politicians and political leaders and offered quality leadership the same way they would give quality care to their patients.Some of the famous ones are the Latin American Revolutionary Leader, Che Guevara, Hastings Kamuzu Banda of Malawi, Agostinho Neto of Angola, Salvador Allende of Chile, Francois Duvalier (Papa Doc) of Haiti, Gor Harlem Brundtland, First Norwegian Female PM, Houphoet Boigny of Ivory Coast, Nain Ramgoolan, PM of Mauritius, as well as the great Mahathir Bin Mohammed of Malaysia, who before his voluntary retirement from politics.
Here in Nigeria Medical doctors who became state governors or occupied other political office in the recent past and showed their mettle include Prof Ambrose Alli, Peter Odili, Bukola Saraki, Chimaoroke Nnamani, Chris Ngige, Emmanuel Uduaghan, who was also succeeded by another medical doctor, Ifeanyi Okowa, Olusegun Mimiko.
Also remarkable are former Secretaries to State Governments, Senators and Members of the House of Representatives such as Bisi Odejide, Dalhatu Tafida, Jubril Aminu, Martins Yellowe, Olorunnimbe Mamora, Aminu Safana, Wale Okediran among others, not to talk of Heads of Parastatals, Commissioners and Local Government officers.
From the foregoing, it is evident that medical doctors in politics have always left a trail of quality, people oriented and purposeful leadership.
There is no doubt that as the representative of Ideato people come next year, Dr Abazu will be following on the footsteps of these medical legends turned political icons.
Sons and daughters of the the Ideato ancient kingdom who rue and grief over almost eight years of vapid representation at the House of Representatives in Abuja can now heave a sigh of relief for Dr. Abazu is coming to right that which has been messed up and fix that which has been broken.
All he is asking for is to be given the All Progressives, APC House of Reps ticket and for the good people of Ideato to cast their votes for him in next year's election to enable him to usher in a dew of glory, the dawn of freshness and an exhilarating breathe of fresh air to the federal constituency.
If elected into the House of Reps as the representative of Ideato people, Dr. Abazu, pledges, in his words, "Prudent utilisation of Constituency Funds for genuine, people-focused, transparent and verifiable projects and programs".
His focuse, according to him will be social amenities and infrastructures, health care, quality education, economic empowerment, medium size agricultural and settlement scheme akin to the Isreali Kitbzu system and social welfare for youths.
Dr. Abazu, is clearly the most prepared and focused among the aspirants angling for the Ideato North and South federal constituency seat.
Here is a man imbued with excellent mental, physical and academic qualifications to mount the exalted seat. He is God-fearing, honest, hardworking, dedicated, focused, charismatic and with rare leadership qualities that are tailored towards societal development.
A Public Health Physician of over 22 years experience in Civil Service; Dr. Abazu has risen to the position of a Director at the Federal Civil Service and has served at various levels with merit and distinction.
A consummate professional whose passion is excellence in service delivery for the good of humanity, Dr. Abazu is an alumnus of Abia State University, Nigeria Defence Academy Kaduna, West Virginia University Morgantown USA and Emory University Atlanta USA. He is happily married with Children.
***
Michael writes from Osina, Ideato North, Imo State.
Canon will Launch Two of its Revolutionary Products - EOS R3, EOS R5C to Further Highlight the Company’s Commitment to Introduce a Much Wider Array of Technology Solutions in Africa
Canon Central and North Africa announced today of its highly awaited debut R-tour to commence from May 12th in Morocco
DUBAI, United Arab Emirates, May 12, 2022/ -- In alignment with the company’s philosophy of ‘Kyosei’, that stands for ‘Living and working together for the common good’, Canon (www.Canon-CNA.com) continues to reaffirm its commitment to Africa by operating closer to its customers thereby commencing its much anticipated debut R-tour for Morocco from May 12th, 2022. Canon will launch two of its revolutionary products - EOS R3, EOS R5 C to further highlight the company’s commitment to introduce a much wider array of technology solutions in Africa.
Amine Djouahra Canon’s Sales and Marketing Director (CCNA) at today’s R – Tour in Morocco (Source: Canon Central and North Africa (CCNA)
Canon Central and North Africa announced today of its highly awaited debut R-tour to commence from May 12th in Morocco, in line with the company’s continued commitment to Morocco, a key country representing one of the important economies in the region. The launch event will witness the official kick-off of Canon’s much-awaited R-tour in Africa and will have Lorenzo Salami - Multitalented Lifestyle and Fashion Photographer, Saab Abid, Morocco’s leading Instagram influencer along with Canon’s Sales and Marketing Director (CCNA) – Amine Djouahra.
As a testament to Canon’s dedication to on-going research and development in ensuring a continuous stream of new products and solutions to meeting evolving needs, Canon’s R-tour will kick-off by introducing two of its ground-breaking products – EOS R3, EOS R5 C and the newly introduced Powershot Zoom to customers and fans in Morocco. The R Tour in Morocco will bring together Pro Specialist Partners, selected professional Photographers, SI-Var Partners, Social media influencers and media, among others to create a truly inspirational platform for its consumers to engage and interact. Post the tour, Canon envisions to continue engaging with end-users through a series of events including Photo walks, Masterclasses, Competitions, and Generation R Community events among others. The tour will also provide Canon fans to test-drive Canon products by physically touching and trying them on the spot.
Closer to Customer
“Morocco is a key market for us, and we are committed to bring innovative digital technologies to the country in a bid to underpin its digital transformation journey. The R-tour is a series of special events that enables us to put our consumers and fans in the driving seat, they get to test and try our products, participate in events, engage with industry professionals and more. We foresee the R-tour as a strong channel for us to get another step closer to our customers in Morocco by driving meaningful conversations across various touchpoints. As an ode to our commitment to the people in Morocco, we are also launching our best of the breed products to enable photographers and filmmakers in bringing their stories to life in the most versatile manner possible. We are thrilled for the R-tour to kick-off in Morocco and directly engage with our valuable customers and fan-base there,” said Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.
Canon has been represented in Morocco since 2009 through distributors and partners that have successfully built a solid customer base in the country. Through the launch of its new products incorporating cutting-edge and world-class technology, Canon aims to be part of Morocco’s digital transformation journey by elevating the imaging technology sector in the country. Canon’s relentless pursuits in enhancing the local distribution network in Morocco, supported by partners as well local Canon employees in-country, has been the driving force in successfully implementing the company’s closer to customer strategy.
Interact and Engage
To further encourage interaction and engagement amongst consumers and attendees of Canon’s R-tour, the company has gone one step ahead and created experiential booths to maximize the learning opportunities. A total of five different booth set-ups will be installed at the event namely Generation R, Postproduction Set-up, Home zone, Photo studio and Outdoor Aerial act performance with each of these focusing on a particular area of interest. The Generation R booth will highlight the entire lineup of the Full frame mirrorless series along with an experiential set up to allow customers to touch and try the product. Canon’s Generation R community brings EOS R System users together with other creative photographers and experts to pursue and share their passion while exchanging knowledge. The Generation R booth will embody the spirit of this community taking it a notch higher and making the entire experience more personal with the on-ground presence.
The booth for Postproduction Set up will provide cinematographers as well as enthusiasts with a complete line-up of extraordinary products that can dramatically upscale the quality of the video content. Focusing on the essentials of a modern home, the home booth set up will put on display Canon’s stellar line of printers including the famous G-series and megatank printers. The photo studio set-up will take this display of printers a level higher by highlighting the company’s Pro 1000 and Pro 300 and Pixma 640 and other input to output solutions. On the other hand, the Outdoor Aerial Act Performance booth will provide invitees with the exclusive experience of getting their hands on Canon’s EOS R3 to test and try on the spot.
Additionally, the event will also feature a panel discussion amongst the key speakers i.e., Amine Djouahra, Lorenzo Salami and Saab Abid reflecting thoughts and opinions on the significance of content creation in today’s day and age, its contribution to the imaging industry, impact of upcoming content consumption trends on photography and products. The discussion will also touch upon the impact on business as a result of emerging content trends, changes in consumer habits of target audience along with the positive effects of driving higher engagement with consumers through cutting-edge and quality content production. Canon’s Sales and Marketing Director will also take this opportunity to detail out company’s efforts in Africa to generate awareness, education as well as growth opportunities for both business and consumers through its myriad initiatives such as Miraisha programme, Canon Academy workshops, mentorships and more.
Technology that Transforms
Canon offers a comprehensive range of input-to-output solutions, from world-renowned cameras to innovative printers and multi-function printers in Morocco. However, the R-tour will act as a springboard for the company to introduce EOS R3 and EOS R5 C in a manner where people can directly pilot the products on-site. The EOS R3 offers all the familiarity and speed of Canon’s renowned EOS-1 series, with the innovation and versatility of the pioneering EOS R System. With a brand new, innovative 24.1megapixel sensor, the EOS R3 gives an optimal balance of performance, resolution and speed to offer news and sports photographers a camera to outperform and outpace the competition. Likewise, The EOS R5 C is a powerful, hybrid cinema camera which combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities. A high-resolution, full frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three elements that enable high fidelity 8K capture, and 45 megapixels still photo capture at burst speeds up to 20 frames per second, all in a single body of the EOS R5 C.
Canon's R-tour in Morocco will kick off today, May 12th, 2022, in Casablanca. The company's next R-tour is scheduled to begin in Egypt on May 23rd, followed by Kenya on June 2nd, 2022, and many more to come in the upcoming months covering the wide African continent. Stay tuned!
Click here (https://bit.ly/3LaGUSe) for more details to join the Generation R Hub community!
Click here to know more about the products- EOS R3 (https://bit.ly/39dngb5), EOS R5 C (https://bit.ly/3ywsbOY) & Powershot Zoom (https://bit.ly/3PsFypA)!
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
Media enquiries, please contact: Canon Central and North Africa Mai Youssef E-mail: Mai.youssef@canon-me.com
APO Group - PR Agency Rania ElRafie E-mail: Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://bit.ly/3M8Nrhz) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better. For more information: Canon-CNA.com
