KANTAR: Top 10 Most Valuable Global Brands 2020

Top 10 Most Valuable Global Brands 2020


 1 Amazon
 2 Apple
 3 Microsoft
 4 Google
 5 Visa
 6 Alibaba
 7 Tencent
 8 Facebook
9 McDonald's
10 MasterCard

• Investment in marketing and brand-building critical for business recovery post-COVID-19 
• Innovation and creativity key drivers of growth as BrandZ Top 100's total worth hits $5 trillion and delivers US$277bn in additional brand value growth
• Amazon maintains no. 1 spot and accounts for a third of the Top 100 total growth
• TikTok enters the ranking for the first time at no. 79.

LONDON, June 30, 2020 /PRNewswire/ -- The world's most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of COVID-19, according to the 2020 BrandZ™ Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar. The total brand value of the Top 100 global brands reached US$5 trillion, equivalent to the annual GDP of Japan. It has increased by 245% since 2006, when the total brand value first reached US$1 trillion.

The Top 100 most valuable brands have shown they are more resilient and less volatile in the current crisis than they were during the global economic crisis of 2008-9, adding an additional US$277bn of brand value growth over the past year. The BrandZ strong brands portfolios continued to outperform the market, including the S&P 500 and MSCI World Index, and even in the current crisis dipped less than the global average. Click here to read the complete report.