Why Are Nigerians Drinking More Beer Since President Buhari Became President?
Nigeria’s economy has been battered in the last six months as the country reels from the effects of low oil prices and a currency slide. Nigerians are feeling the brunt as jobs have been cut and businesses closed down.
To make matters worse, the country, Africa’s largest oil producer, is also in the grip of one of its worst fuel scarcity and power shortage difficulties.
Yet, despite all this, first quarter results from Heineken show Nigerians are consuming more beer than at the same time last year despite the harsh times.
The Dutch brewery announced that organic consolidated beer volume grew 4.6% across the Africa, Middle East, Eastern Europe regions with Nigeria being a major driver of that growth. In its statement, Heineken says excluding Nigeria, volume would have been down for the region.Click here to read the full report.