Morocco Mall, first Mall in Africa and the Mediterranean region, granted 5-star Award for best retail development of the year in Africa and World Nomination Award by the International Commercial Property Awards
Casablanca, November 22nd 2011 – On the eve of its official opening in early December in Casablanca, Morocco Mall has been granted a 5-star Award in the Best Retail Development category in Africa and a World Nomination Award in the same category, at a ceremony organised by the International Commercial Property Awards organisation, which took place in Dubai from the 16th to the 17th of November 2011.
Salwa Idrissi Akhannouch, Chairman of the AKSAL Group, who initiated the project, commented: “The award for best retail development in the African region for 2011 underlines the importance of Morocco Mall, its size, its innovation and its ability to keep in line with the market trends and all this even before it has officially opened. Morocco Mall is a major development in Morocco that will quickly establish itself as the largest tourist attraction as well as being the first of its kind in Africa and the Mediterranean region. We are thrilled by our World Nomination Award which, beyond the recognition, enables us to enter the next stage and compete with the finest developments in the world, in line with our original vision and strategy”.
Ranked in the top 5 Malls in its class worldwide thanks to its new age concept of merging retail, leisure and food & beverage offering its future visitors a unique “retailtainment” experience. Morocco Mall, first destination Mall in the Mediterranean region and Africa, will offer its visitors a concept merging indoors and outdoors, enhanced by its contemporary architectural design by Design International, inspired by its surrounding marine environment, coupled with an exclusive level of customer service equal to that of palace hotels.
Bordering the Atlantic Ocean on the prestigious Casablanca Corniche, Morocco Mall stretches over 10 hectares with 250,000m² of construction, 30,000m² of outdoor space and 14,000m² of landscaped gardens. With an investment of 200 million Euros and 70,000m² of commercial space Morocco Mall brings together 600 brands of infinite variety from luxury fashion, culture, gastronomy, entertainment and leisure of which many will be opening in Africa for the first time such as: Galeries Lafayette, FNAC, IMAX cinema but also astonishing attractions such as the 3rd musical fountain in the world as well as a giant aquarium crossed by a panoramic lift…
Organised by the International Commercial Property Awards, the award for “Best Retail Development” in Africa was awarded by an international panel of independent judges selected for their expertise in their respective fields such as design, development and real estate marketing. Awards are granted on the basis of various criteria including quality of design and architecture, construction, interior design or the marketing and commercialisation of a development.
About Morocco Mall
Located on the Casablanca Corniche by the Atlantic Ocean, Morocco Mall will be ranked in the top 5 destination malls of the world at its opening. Morocco Mall is the first and only destination Mall in the Mediterranean region and Africa. Stretching over 10 hectares (24,700 acres) and with an investment of 200 million Euros, Morocco Mall offers a diverse shopping experience combining retail, leisure and food & beverage inviting everyone to enjoy their own unique and magical experience, with family or with friends, in a truly original and contemporary architectural design.
With 70,000m² (753,500 sq.feet) of commercial space and 350 stores, Morocco Mall brings together 600 brands of infinite variety from luxury fashion to culture, gastronomy, entertainment and leisure, many of which will be opening a store in Africa for the first time.
With the opening of Morocco Mall, 21,000 indirect jobs and 5,000 direct jobs will be created. Morocco Mall is an ambitious project carried out by AKSAL and Al Jedaie Groups which is creating a positive and sustainable change to the landscape of Casablanca and Morocco as well as the consumption patterns of the region.
http://www.moroccomall.com
Press Contact:
Morocco Mall
Fleishman-Hillard
Justine Gilles
justine.gilles@fleishman.com
+33 (0)1 70 69 04 13
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