Monday, May 30, 2016

Transform Awards MENA 2016 Winners


Transform Awards MENA 2016 Winners:

The Winners
CONTENT
Best use of a visual property
Gold - Abu Dhabi Sports Council and CBA Memac
Silver - Bank Muscat and OHI Leo Burnett
Bronze - Alef Group and Brand Union
Bronze - Borouge and MBLM
Highly commended- Seha and G Creative
Highly commended- Vodafone and Brand Union

Best brand architecture solution
Gold – AHC: Al Habtoor City and Ruya International
Bronze - Bank Muscat and TBWA\ZEENAH
Bronze - VOX Cinemas and Bellwether

Best use of copy style/tone of voice
Gold - General Motors Corporationand Grow
Silver – Jawwy from STC
Bronze – Jumeirah Restaurants and JansenHarris

Best brand experience
Gold - Jawwy from STC and Frog
Silver - Brown-Forman and JansenHarris
Bronze - Borouge and MBLM
Highly commended - Commercial Bank of Dubai and Industry
Highly commended - Dettol and G Creative

Best use of packaging
Gold - Brown-Forman and JansenHarris
Silver - MBRCGI and Bellwether (Mohammed bin Rashid Centre for Government Innovation)
Bronze - ADCB and StartJG
Bronze - du and Bellwether
Highly commended - Vodafone and Brand Union

Best audio branding
Gold - Al Aan and Turquoise Branding

Best use of typography
Gold - GFH and Unisono
Silver - Edara and Bellwether
Silver - Makarem and Landor
Bronze - AWASR and Bellwether
Highly commended - Ajman Tourism Development Department and MBLM

Best place or nation brand
Gold - Kenya Ministry of Tourism and G Creative
Silver - Moroccan National Tourism Office and Spring
Bronze - Ajman Tourism Development Department and MBLM
Highly commended - Alef Group and Brand Union
Highly commended - GFH and Unisono
Highly commended - King Abdullah Economic City and Turquoise Branding

PROCESS
Best external stakeholder relations during a brand development project
Gold - MBRCGI (Mohammed bin Rashid Centre for Government Innovation) and Bellwether

Best internal communication during a brand development project
Gold - Boubyan Bank and MBLM
Bronze - DP World and Brand Union

Best implementation of a brand development project
Gold - VOX Cinemas and Bellwether
Silver - AZM University and Tagbrands
Bronze - AIBA International Boxing Associationand Grow
Bronze - Kaya and Bellwether
Highly commended - DP World and Brand Union
Highly commended - Grayling and G Creative

STRATEGY
Best creative strategy
Gold - Moroccan National Tourism Office and Spring
Silver - Kaya and Bellwether
Silver - VOX Cinemas and Bellwether
Bronze - GSA and Bladonmore
Bronze - King Abdullah Economic City and Turquoise Branding
Highly commended - Arkad and Unisono

Best brand evolution
Gold - Kaya and Bellwether
Silver - Al Aan and Turquoise Branding
Silver - DP World and Brand Union
Silver - Makarem and Landor
Bronze - GSA and Bladonmore
Bronze - VOX Cinemas and Bellwether

Best strategic/creative development of a new brand
Gold - Jawwy from STC and Lippincott
Silver - AZM University and Tagbrands
Silver - Edara and Bellwether
Silver - nawah and Brand Lounge
Bronze - Abu Dhabi Sports Council and CBA Memac
Bronze - Sharjah Book Authority and Brand Union

Best naming strategy
Gold - Jawwy from STC and Lippincott
Silver - Arkad and Unisono
Bronze - AWASR and Bellwether
Highly commended - Edara and Bellwether
Highly commended - MAF Finance and Unisono

TYPE
Best brand development to reflect changed mission/values/positioning
Gold - Union Bank and Landor
Silver - Bahrain Finance Company and From6 Communications
Silver - Gürallar and Landor
Bronze - ALO and Bellwether
Bronze - Commercial Bank of Dubai and Industry
Bronze - Gulf Finance and StartJG
Bronze - VOX Cinemas and Bellwether
Highly commended - Abu Dhabi Sports Council and CBA Memac
Highly commended - Bank Al Bilad and Brand Union

Best brand consolidation
Gold - Bank Muscat and TBWA\ZEENAH
Bronze - VOX Cinemas and Bellwether

Best rebrand of a digital property
Gold - Red Bull Malja and Unisono
Silver – VOX Cinemas and Bellwether
Bronze - Commercial Bank of Dubai and Industry
Bronze - MAF Finance and Unisono
Highly commended - Entrepreneurs’ Organisation (Bahrain Chapter) and Unisono
Highly commended - QADIC and Industry


SECTOR
Best visual identity from the education sector
Gold - Layton Preparatory School and Ellae Creative Design Agency
Silver - King Abdullah Economic City and Turquoise Branding
Bronze - AZM University and Tagbrands
Bronze - Jebel Ali School and Bellwether
Highly commended - Sharjah Book Authority and Brand Union

Best visual identity from the energy & extractives sector
Gold - The Bahrain Petroleum Company (Bapco) and Siegel+Gale
Silver – NPCC: National Petroleum Construction Company and Ruya International

Best visual identity from the financial services sector
Gold - Union Bank and Landor
Silver - Bank ABC and Brand Union
Silver - MAF Finance and Unisono
Bronze - ADCB and StartJG
Bronze - Commercial Bank of Dubai and Industry
Bronze - Gulf Finance and StartJG

Best visual identity from the healthcare & pharmaceuticals sector
Gold - Kaya and Bellwether
Silver - HealthBay and Omnia

Best visual identity from the industrial & basic materials sector
Gold - DuBox and Latitude
Silver - Arkad and Unisono
Bronze - CBG and Omnia

Best visual identity from the professional services sector
Gold - Qudrat and Unisono
Silver - Edara and Bellwether
Bronze - JLA Architecture and Omnia

Best visual identity from the property sector
Gold - Texture and Ruya International
Silver - GFH and Unisono
Bronze – AHC: Al Habtoor City and Ruya International
Highly commended - Alef Group and Brand Union
Highly commended - King Abdullah Economic City and Turquoise Branding

Best visual identity from the public sector
Gold - Abu Dhabi Sports Council and CBA Memac

Best visual identity from the retail sector
Gold - Yamanote Atelier and Ruya International
Silver - PRECISE Group and MBLM
Silver - Provedore and Ruya International

Best visual identity from the technology, media & telecommunications sector
Gold - Jawwy from STC and Lippincott
Silver - Al Aan and Turquoise Branding
Silver - Cognit and Omnia
Bronze - Alo and Bellwether
Highly commended - AWASR and Bellwether

Best visual identity from the travel & leisure sector
Gold - VOX Cinemas and Bellwether
Silver - Moroccan National Tourism Office and Spring
Bronze - Makarem and Landor
Highly commended - dans and StartJG
Highly commended - King Abdullah Economic City and Turquoise Branding
Highly commended - Shurooq (Al Noor Island) and Omnia

Best overall visual identity
DuBox and Latitude

Grand Prix
Jawwy from STC and Lippincott

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