From the Distribution To the Exhibition of NIgerian Movies in Cinemas
When one #Nollywood movie has more screens than other Nollywood #movies, it becomes the highest grossing movie; not on merit, but on favouritism by the film distributors and exhibitors with more cinemas in Nigeria.
Some of the best new movies by NIgerian filmmakers released in 2022 have been relegated with less than 40 cinemas whereas the movies or teleplays by the filmmakers with bottom power or long legs in Nollywood have been given over 51 cinemas to become highest grossing NIgerian movies since 2016 to date.
Is this how it works?
Did the filmmakers given more screens pay for them by rental or what?
The manipulation of the box office in NIgeria is another form corruption in the film industry that is not different from the endemic political corruption caused by the maladministration of the NIgerian government by the corrupt and incompetent public officials and their partners in crime; the contractors in the private sector.
When topocracy overrides meritocracy, mediocrity becomes the order of the day.
Publisher/Editor,
NOLLYWOOD MIRROR® Series.
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