Saturday, February 26, 2011

Viasat Documentary Channels-Press Conference in Lagos, Nigeria


Mr. Martin Letzter

Martin Letzter from Viasat World in the UK was in Nigeria for the launch of Viasat’s Documentary Channels. He presented the unique series at a well attended press conference on Friday February 25, 2011, at the Sofitel Hotel in Ikoyi, Lagos.
The Viasat’s documentary channels are from the Modern Times Group (MTG), an international entertainment broadcasting group that is launching four pay-TV channels in Africa on 28 February. Viasat History, Viasat Nature, Viasat Explorer and Viasat Crime will initially be made available to satellite pay-TV subscribers in Nigeria and cable pay-TV subscribers in Kenya.


Mr. Tony Ikeokwu, MD/CEO of Infinity TV and Mr. Martin Letzter


Mr. Ingram Osigwe, the Media Consultant, Infinity TV and Mr. Martin Letzter

The channels are localised versions of Viasat Broadcasting's existing thematic documentary channels. Three of the channels are currently available in 29 countries across Northern, Central and Eastern Europe. Viasat Crime is available in the Nordic region. Each channel will be broadcast 12 hours per day, with Viasat History and Viasat Nature sharing one satellite feed, and Viasat Explorer and Viasat Crime sharing another. Distribution agreements have initially been signed with the HiTV and Infinity TV satellite networks in Nigeria, and with cable network operator Zuku in Kenya.


Mr. Julius Osuma, the Chief Marketing Officer of Infinity TV, Mr. Martin Letzter and Mr. Ingram Osigwe


Mr. Ingram Osigwe with an executive of HiTV


Executives of Infinity TV and HiTV seated with invited journalists and guests.


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