The Best Solution To Increase The Number of Cinemas in Nigeria

In previous articles, I have already addressed the increasing challenge of lack of enough cinemas to meet the increasing demand for cinemas with the growing population of Nigeria that has the largest film industry in Africa celebrated for the phenomenal Nollywood that produces thousands of low budget movies annually. But there is a deficit in revenues of the box office caused by the unavailability of cinemas in majority of the states in Nigeria with only about 400 standard screens in the most populous country in Africa with a population of over 200 million people.

In 2012, I attracted the IMAX Corporation of Canada to consider having an IMAX cinema in Nigeria and in 2013 the corporation sent  Mr. Giovanni Dolci, the Senior Vice President, Theatre Development and Managing Director, Europe and Africa to meet with me in Lagos. We had an important meeting with the Creative Industry Group (CIG) of the Bank of Industry and met with the officials of the Umuwo Odofin Local Government for the location of an IMAX cinema on 10 acres of land in the popular FESTAC Town which I have planned to be called FESTAC IMAX Plaza with a mega shopping mall and car park for 1000 vehicles. My duly incorporated International Digital Post Network Limited signed a partnership agreement with the IMAX Corporation for 10 years (it expired in 2023). But after meeting with other stakeholders in the Nigerian film industry, IMAX went ahead of my plans to partner with the FilmOne Entertainment Group to build the Filmhouse IMAX cinema in 2016 located in Lekki on the Lagos Island. This is the first IMAX cinema in Nigeria and the rest of West Africa. 

The IMAX cinema is for only a minority of those who can afford the tickets and glasses. 

There can be at least two IMAX cinemas in every local government area in Nigeria.

They can be built by the local government or state government in partnership with private investors. And they can be highly profitable with competent and efficient management.

There are more than 30 million people in Nigeria who can afford to pay for the tickets and glasses. They belong to the fastest growing middle class population in Africa. But without effective marketing and public relations strategies, they will not be attracted to the IMAX cinema.

The FESTAC IMAX Plaza I proposed would have been more profitable to the IMAX Corporation and Nigerian film industry, because there are more people in FESTAC Town who can afford the prices for the tickets and glasses than the people in Lekki

FESTAC has the dynamic demographics of the lower class, middle class and upper middle class people in the same location with the most upwardly mobile young Nigerians in the Umuwo Odofin Local Government Area; one of the most dynamic local government areas in Nigeria.

Feasibility studies are necessary before starting any business venture and they include the researches on the economics and demographics of the population of Nigeria. 

You have to do Macroeconomic research and Microeconomic research on the entertainment industry, including the film, television, theatre and music industries of Nigeria.

All the researches are important, relevant and significant to the development of cinemas to supply on demand according to the needs assessment of the target audience. 

You must always supply on demand.

You cannot supply mangoes to monkeys when you know that monkeys love bananas.

You cannot supply cassavas to rabbits when they prefer carrots.

Cinewav Instant Cinemas: 

One Village, One Cinema Plan for Nigeria

In 2022, I signed an affiliate partnership with the Cinewav Pte. Ltd of Singapore for the introduction of low cost instant cinemas in Nigeria with the estimation for 3, 096 cinemas in all the 774 local government areas in the country with 4 cinemas in each local government area after a comprehensive feasibility study from the research on the demographics of the population of Nigeria.

Each cinema will cost N10, 000, 000 (ten million naira), including the training of two operators by Cinewav.

Cinewav Instant cinemas are mobile and can be installed within one hour at every location in every village square, town hall or school in every community.

The cinemas can be inside estates in the villages, towns and cities in Nigeria.

There are solar powered Cineplex when there is no electric power supply.

The low cost cinemas will sell affordable tickets for the majority of the population of Nigeria.

3, 096 cinemas in 774 local government areas with 4 cinemas in each local government area will generate a monthly revenue of more than N7, 856, 000, 000 ( seven billion, eight hundred and fifty six million naira) and over N94, 272, 000, 000 (ninety four billion, two hundred and seventy two million naira) annually.

Cinema - Nigeria | Statista Market Forecast

Revenue in the Cinema market is projected to reach US$123.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.89%, resulting in a projected market volume of US$164.40m by 2029.
In the Cinema market, the number of viewers is expected to amount to 9.3m users by 2029.
User penetration will be 3.5% in 2024 and is expected to hit 3.6% by 2029.
The average revenue per viewer is expected to amount to US$15.59.
In global comparison, most revenue will be generated in the United States (US$20,980.00m in 2024)."
https://www.statista.com/outlook/amo/media/cinema/nigeria#:~:text=Revenue%20in%20the,20%2C980.00m%20in%202024).

The Cinewav Instant cinemas will increase the annual revenues of the Nigerian film industry and create thousands of jobs in Nigeria.

See Cinewav Cinemas for Every Location 

https://nigeriansreportng.blogspot.com/2023/11/cinewav-cinemas-for-every-location.html

 - By Ekenyerengozi Michael Chima

Publisher/Editor,
NOLLYWOOD MIRROR® Series
The first book series on Nollywood and the Nigerian film industry since 2013.
Affiliate Partner,
Cinewav of Singapore
https://www.amazon.com/author/ekenyerengozimichaelchima
https://www.linkedin.com/in/michaelchimaeyerengoz

One Village, One Cinema To Generate N29 Billion Annually To Boost Creative Economy of Nigeria

 

The One Village, One Cinema initiative of the International Digital Post Network Limited, an  affiliate partner of Cinewav of Singapore will generate an estimated annual revenue of N29 billion for both the Christian Cinema in Nigeria (CCN) programme and SMEs in the entertainment Industry in all the 774 local government areas in Nigeria, famous for the phenomenal Nollywood, the largest indie film industry in Africa. 

With only an investment of N10, 000, 000 (ten million naira) that is currently less than US$10, 000 (ten thousand dollars) you can have a low budget cinema that can be installed within an hour indoors or outdoors and it can generate an average monthly revenue of N200, 000 - N400, 000 from the sales of the tickets from one location in a village in Africa's most populous nation with an estimated population of more than 200 million people.

The Christian Cinema in Nigeria (CCN) alone has an estimated target audience of 21 million Christians.

The N10 million investment includes the cinema equipment and all expenses paid one week training course at Cinewav in Singapore for one person who will be the operator of the cinema and can train others to become operators in Nigeria.

The cinema equipment can be taken from one location to another location from village to village. Tickets will be sold from N500 per person which is about one quarter of the amount paid for a ticket at the standard cinemas located in the upscale shopping malls in towns and cities. The urban cinemas are not enough for the increasing population of moviegoers with regular disposable incomes. There are less than 400 screens in the country in few cities with most of them in Lagos, the commercial capital of Africa's largest economy. 

The increasing demands for more cinemas compelled the International Digital Post Network Limited to start the One Village One Cinema initiative for both entertainment and public enlightenment and to boost the entertainment industry and accelerate the creative economy of Nigeria.

The initiative will be launched in 2024.

The cinemas will show approved movies, documentary films, series, sports and adverts. 

Public announcements for government programmes and other events are allowed.

The charges for public announcements and adverts are negotiable from N10, 000 - N100, 000 per location.

Revenues from public announcements and adverts are estimated to be N500, 000 - N1, 000, 000 monthly.

During outdoor screenings, only those who paid for tickets can hear the audio with the Cinewav  audio app.

International Digital Post Network Limited plans for more than 12, 000 cinemas in Nigeria, including  solar powered Cinewav Cineplex.

Potential investors, partners and  sponsors are the local, state and federal governments; private sector of local and foreign companies and organizations; especially telecoms, banks, fintechs and other businesses in Nigeria.

"What is the future of big screen?

"Most of the world is without a cinema hall. That will all change! One village, one cinema. Why not?"
~Anthony Tate, Virgina, U.S.A.

We would be happier to use cinemas to break social class barriers and build bridges of unity among communities for the common benefit of all.

Cinema has never been an elitist medium of communication.
Cinema is a tool for public entertainment and enlightenment and has been very effective and imperative in mass literacy campaigns in developed and developing countries for decades. Cinemas made Hollywood the film capital of the world buoyed by over 38,605 indoor screens in 5,561 sites and 628 Drive-In screens in 381 sites in the US, the largest in the world".

Screen Naija One Village, One Cinema Project: The Revival of Outdoor Cinema in Nigeria | Screen Outdoor Open Air Cinema

https://screennaija.wordpress.com/2013/12/04/screen-naija-one-village-one-cinema-project-the-revival-of-outdoor-cinema-in-nigeria/

‘The Witness’, A Musical Stage Play on The Passion of JESUS Christ

"The Witness"

A Musical Stage Play that is sure to captivate audiences with its unique perspective on the passion of JESUS Christ.

This play is told from the point of view of Claudia, the only woman who spoke up for Jesus Christ. Through her eyes, we gain new insights and a deeper appreciation for the events that transpired. The Witness is not only a powerful story but also a musical play that promises to delight audiences with its moving performances and catchy tunes.

One of the most rewarding aspects of this project has been the opportunity to work with less privileged children who have a passion for theater. We have partnered with professionals who are training them and giving them exposure to the creative world. By supporting this production, you will not only be helping us to share this beautiful story with the world, but also helping to provide opportunities for these talented children.

In order to bring this production to life, we need financial support. We would be incredibly grateful for any contribution you can make to help us reach our fundraising goals. Additionally, we would be honored if you, your family members, and friends could attend one of our performances at Terra Kulture on either;

Friday, March 31, 2023 and Saturday, April 1, 2023. SHOW TIME: 3:00pm and 7:00pm each day.

Your presence would be greatly appreciated and would help to make this project a success.

Thank you for your time and consideration. We believe that The Witness has the power to make a real impact, and we hope that you will join us in bringing this important story to life.

Call Rosemary on Tel: 0802 312 4308 or Francis on Tel: 0816 979 5827 for seat reservation.

Regular Seat - N10,000. 

VIP Seat - N20,000.

VVIP Seat - N40,000.

Payment should be made to:

ORNAMENTS PRODUCTION LIMITED (FIDELITY BANK PLC)

ACCOUNT NO - 5610079924

Or on https://paystack.shop/the-witness-a-musical-stage-play

Sincerely,
Uche Cynthia Nwuka.

#JESUS 

#JESUSChrist 

#Christ 

#Easter

#Passion

#TheWitness

#drama

#musical

#play

#Claudia

#children

#project

#April

#saturday 

Cinewav Cinemas Coming To Nigeria

Cinewav Cinemas Coming To Nigeria

Cinewav is reaching all corners of the world with screenings in Australia, Singapore, US, Ireland, Spain, Namibia, South Africa and coming to Nigeria with the first event on the Lagos Island.

Cinewav player on a laptop.

Cinewav is not just an audio solution it is a turnkey solution for event movie screenings including an inbuilt library of films you can choose from! 

BOOK TICKETS IN THE CINEWAV APP

Download the Cinewav app (Google, Apple, Huawei App stores)

Search for an event

Buy and download your audio ticket

BRING YOUR HEADPHONES AND ENJOY

Enjoy a totally immersive experience with your favourite headphones with high quality audio in sync with the big screen. 

See more on Cinewav

Contact: 

Jason Chan (Cinewav Co-founder)

www.cinewav.com

whatsapp: +65 9694 7817

fb: @cinewavapp / insta: @cinewav 

Download Cinewav App:

The American King Easter Weekend Giveaway of T-shirts

The American King Easter Weekend Giveaway of T-shirts

#TheAmericanKing

#JESUSChrist

#JESUS

#Resurrection

#Easter

#Easter2022

#easterweekend

#Platinum

#GoodFriday

#EasterSunday

#Akon

#Alexxekubo

#Peterokoye

#Havanacinemas

#Platinumcinemas

#Exoduscinemas

There will be free 80 T-shirts of The American King to be given to those who will go and watch the most exciting #Hollywood and #Nollywood comedy showing at the cinemas in Nigeria since March 4.

The T-shirts will be given to those who will watch the movie at the following selected cinemas:

Magnificent Cinemas at the Onipanu Bus Stop in Lagos:

Havana Cinemas in Owerri, Imo State:

Platinum Cinemas in Kano State and

Exodus Cinemas in Makurdi, Benue State.

Buy 2 tickets and get 1 T-shirt.

The American King Trailer:   https://youtu.be/QXwAL-OrRhM

The American King is starring famous singer Akon alongside top Hollywood and Nollywood stars,  Andrew Howard, Nick Moran, Nse Ikpe-Etim, Rahama Sadau, Alexx Ekubo, Enyinna Nwigwe and guess who? Peter Okoye of the famous #PSquare! Other top Hollywood actors in the movie are Jennifer Wenger, Miguel A. Núñez Jr., Martin Dingle-Wall, Massi Furlan,Vanessa Giselle, Ella Kweku, Tommy Franklin, Nathin Butler,  Myles Cranford, Jasmine Hester, Jack Campbell and DaShawn Barnes.

Akon plays a troublemaking American anointed by a mysterious High Priestess to fulfill a 400-year-old prophecy to become the new King of Africa. While he and his foolishly sophomoric buddies find themselves trying to adapt to the realities of being royalty, the US Government, including the President, takes a keen interest in exploiting the situation for their own benefit. Amidst the hijinks and lessons learned about the responsibilities that comes with being a leader, the story reveals its roots from the history and lessons of the 1619 Project. Racial and gender stereotypes, American politics, and more are addressed, lampooned, and satirized with no holds barred, and with the beauty and diversity of Africa as a backdrop. The story is loosely based on the firsthand experience of writer and director Obekpa, a prince and former heir to his father's throne when King of the Idoma nation, Benue State, Nigeria.

The American King Movie T-shirt is Free!

The American King T-shirt is up for grabs for every one who is going to watch the most exciting #Hollywood and #Nollywood #comedy on the Top 20 highest grossing movies at the box office in #NIgeria. 

Watch and win The American King T-shirt with your ticket. 200 T-shirts to be won!

#TheAmericanKing
#boxoffice
#movie
#tshirts
#drama

Filmmakers Should Have 70% of the Revenues from the Cinemas

Filmmakers should be entitled to 70% of the revenues from the screenings of their movies in cinemas. 

I have completed my research on film acquisition, distribution and exhibition in the film industry and after the comprehensive analysis of the economics and metrics for the film industry, I have found that film distributors and exhibitors can give filmmakers seventy percent of the revenues from the box office and still make profit from their cinemas.

Cinemas have multiple streams of revenues, including premium tickets for private screenings and from the concessions for recurrent expenditures.

Revenues can include merchandising sales and adverts (screen and brochure).

I don't need to say more, because the facts are irrefutable.

- By Ekenyerengozi Michael Chima,

Publisher/Editor,

NOLLYWOOD MIRROR® Series

@247nigeria Twitter