Showing posts with label Funke Akindele. Show all posts
Showing posts with label Funke Akindele. Show all posts

Tuesday, June 11, 2024

Content Development Strategy and Content Marketing Strategy for Film Production, Acquisition and Distribution for Nollywood

 


Content Development Strategy and Content Marketing Strategy for Film Production, Acquisition and Distribution for Nollywood

There is no film production without preproduction of which the most important components are research and development of the film project, script development and recce.
For example, I spent four years on the location for the script development of "Naked Beauty". I have completed the research and development during the recce on Bonny Island in Rivers State before the accomplished multiple awards winning Nollywood filmmaker and film studies scholar, Dr. Chika Christian Onu came to visit me where I was staying in the Residential Area 1 of the Nigeria LNG Limited. And we coauthored the screenplay which I published the book as a case study for screenwriting for film production in Nigeria. It was printed in Raleigh, North Carolina, United States of America.
The content development included development of the principal characters in the drama based on the people in Agaja village on Bonny Island.



Naked Beauty is available on 

Research and development of the screenplay comes first in preproduction of a film for television or the cinema.

What is Content Development Strategy?

Research on the kind of content you want to produce; the genre and the target audience.
Whether it is a movie, documentary or music video.
What kind of content will attract your target audience.
Your target audience should decide the kind of content you want to produce.

Do surveys for the needs assessment of your target audience.
What kind of entertainment they want.

Your content must connect with the target audience.
You cannot communicate with someone you cannot connect to or with.
There is no communication without connection.
You have to speak to the target audience in their own means of communication; in their most common language.
This is when you have to use content localization for the best interests of your target audience wherever they are located.
The details of the rest are common knowledge of the culture and haute couture of the target audience.
Beware of tribal and religious taboos.
Appreciate and respect the peculiarities of the personalities of the target audience.
Don't provoke them with what you have written in the screenplay as shown on the screen.
Common sense is enough to know that you don't show people eating pork with relish to Muslims.
Avoid heresy. 

You have to produce what appeals to them.
Your story and the characters must have characteristics they are familiar with; people they can relate with in their society.
Your content must resonate with them on their lives and lifestyles in the events and incidents in the story.
A good filmmaker should be a good storyteller.
The success of storytelling depends on planning.
You must have a plan.
What's the subject on?
What is the purpose?
The conclusion and resolution of conflict in your story.
Planning is like weaving in cloth making. 
You must know how to spin your yarn so that you don't spin your wheels in the long run.

Content Marketing Strategy

You must have a content marketing strategy.
The most successful filmmaker in Nollywood, Funke Akindele is the best case study in both content development strategy and content marketing strategy in the Nigerian film industry.

Funke Akindele

Funke's comic character of "Jenifa" was based on research and development of the personality of the semi literate Yoruba village girl who speaks her own peculiar form of Pidgin English in both coherent and incoherent speech. She is an impressionable and vulnerable naive young woman who is desperate to improve her life no matter the odds against her in the boisterous city of Lagos in order to get a proper education to fulfill her ambition in the highly competitive Nigerian society.





From the making of the iconic comic character of "Jenifa" for the cinema to the TV series of "Jenifa's Diary" and to the making of her Nollywood Blockbuster, "A Tribe Called Judah" (partly based on the true life experiences of her mother), Funke Akindele has shown the successful route of content development strategy and content marketing strategy. 
She is currently the highest grossing filmmaker in the Nigerian film industry with a total Gross of over ₦2.9 billion from the box office.




I told my younger sister who is one of the millions of her fans, that I can commission Funke Akindele to produce my proposed romantic comedy, "Omo Naija in London" and be rest assured of the box office success. 

- By Ekenyerengozi Michael Chima,
The Publisher/Editor,
NOLLYWOOD MIRROR® Series,
The first book series on Nollywood and the Nigerian film industry.






Friday, January 6, 2023

Funke Akindele’s "Battle on Buka Street" Likely To Be The First Nollywood Movie To Make N1 Billion

Funke Akindele’s "Battle on Buka Street" has made more than N300 million within only three weeks in the cinemas in Nigeria by pulling more crowds of moviegoers than James Cameron's "Avatar: The Way of Water".

The current box office report from the Cinema Exhibitors Association of Nigeria (CEAN) shows "Battle on Buka Street" at the #1 position with N361, 3556, 446 from 132, 525 admissions followed by James Cameron's "Avatar: The Way of Water" at the #2 position with N285, 562, 316 from 94, 402 admissions.

The "Battle on Buka Street" can have over 400, 000 moviegoers before March, 2023.





Saturday, July 2, 2022

Five Outstanding Nigerians Invited To The Academy of Motion Picture Arts and Sciences in 2022

Five outstanding Nigerians, including distinguished directors Newton Aduaka and Blessing Effiom Egbe, accomplished actors Funke Akindele-Bello and Daniel K. Daniel and notable talent agent Josiah Akinyele are among 397 New Members of The Academy of Motion Picture Arts and Sciences (AMPAS) in 2022. 

Membership selection is based on professional qualifications, with an ongoing commitment to representation, inclusion and equity. This year's class of invitees includes 71 Oscar nominees, including 15 winners.

See complete list of the new members on https://www.oscars.org/news/academy-invites-397-membership.

***

According to the Academy, the "membership process is by sponsorship, not application. Candidates must be sponsored by two Academy members from the branch to which the candidate seeks admission." 



Monday, April 12, 2021

Majority of the Movie-goers in Nigeria Are Yoruba

Majority of the movie-goers in Nigeria are Yoruba who were the first movie-goers in the country since 1903 when the first films were shown at the Glover Memorial Hall on the Lagos Island and followed by the Aláàrìnjó Yoruba traveling theatres that influenced the cinema culture in south western Nigeria. And  "Kongi's Harvest", the (first feature film by a Nigerian  filmmaker was done in 1970 by Francis Oladele, the Father of Nigerian cinema. 

Yorubas love drama from stage to the silver screen. The longest queues at any cinema in Nigeria were Yoruba movie-goers at the National Arts Theatre in Lagos city as they trooped to watch Yoruba films by Dr. Ola Balogun, Chief Hubert Ogunde, Moses Olaiya , Adeyemi Afolayan, aka Ade Love) and Abiodun Babajide, aka Jab Adu in the 1970s and 1980s.  And the highest grossing movies in Nollywood have been made by Yoruba filmmakers, Funke Akindele-Bello @funkejenifaakindele (Omo Ghetto, The Saga), Kemi Adetiba @kemiadetiba (The Wedding Party 1) and Niyi Akinmolayan (The Wedding Party 2).


- By Ekenyerengozi Michael Chima,

Publisher/Editor, 

NOLLYWOOD MIRROR®Series 

247 Nigeria (@247nigeria) / Twitter

https://mobile.twitter.com/247nigeria

https://www.amazon.com/author/ekenyerengozimichaelchima



Sunday, December 27, 2020

Funke Akindele Bello Wraps Up 2020 With Grit and Gusto in "Omo Ghetto: The Saga"



Funke Akindele Bello Wraps Up 2020 With Grit and Gusto in "Omo Ghetto: The Saga"


This is the biggest and hottest #Nollywood action movie of the moment. And she is jumping into the New Year 2021 with pomp! I see the movie breaking the box office records of "The Wedding Party" by the Valentine's Day in Nigeria, Ghana, Kenya and South Africa.

The public demand for "Omo Ghetto: The Saga" should make it run till March, 2021.

Funke Akindele should maximise the momentum by exploring the movie merchandising opportunities in the commercial production of "Omo Ghetto: The. Saga" T-shirts, #facemasks, face caps, bandanas, shopping bags, etcs; with a positive message that if you don't give up, "las las", you can make it from the ghetto to the top of your dreams like the most famous and richest Nigerian celebrity gossip blogger, Linda Ikeji who came from the Lagos ghetto of Mushin and now living her dreams in her own palatial mansion on Banana Island, off the foreshore of Ikoyi,, described as the most expensive residential neighbourhood in Nigeria by Forbes.

For "Omo Ghetto: The Saga", the saga has just begun!


- By Ekenyerengozi Michael Chima,

Publisher/Editor, NOLLYWOOD MIRROR®Series

247 Nigeria (@247nigeria) / Twitter https://mobile.twitter.com/247nigeria https://www.amazon.com/author/Ekenyerengozimichaelchima.