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Friday, December 31, 2021

2022 and the Big Picture of the Future of African Content

#happynewyear

#Newyear
#newyear2022
#2022
#happinessđź’•

"The future belongs to those who believe in the beauty of their dreams."
Eleanor Roosevelt.

Dreams are only for the living.
Dreams come true for only those who are alive to believe in their dreams; to run with their visions and to fulfill their destinies.

Our destinies are not in the stars.
Our destinies are in our hands.

I prayed all the way into the New Year 2022 with exaltations of praises and thanksgivings to Almighty God for the victory He has given us. Then I fell asleep and had a dream: my first dream of the Year.
I have been and I have seen the Big Picture of the Future of higher grounds of greater heights of success and victory.

The dream is about the globalization of the film industry and Lise Romanoff, the Managing Director/CEO of Vision Films of California.talked about what is the best content for the  continent of Africa and for the rest of the world; African content for Africans and African content for the world.
Have we done any survey of the audience in Africa?
What do Africans want to watch?
What are their choices and preferences?
Have we asked them or we have just been showing them what we assume that they want?
They say "Word of mouth is loudest in Africa" and how does that affect and reflect on the marketing of content in Africa?

Storytelling is the heart and soul of content.

We are telling our stories about our lives in Africa. For we are the best to tell our stories to the world and not by others. But how do we appreciate and evaluate ourselves? How we tell our stories will define who we are and how the rest of the world we see us as Hollywood has been telling the stories of America; as Bollywood has been telling the stories of India and as Nollywood has been telling the stories of NIgeria.

How we present our content will determine the value of the content.

- Ekenyerengozi Michael Chima,
Publisher/Editor of the NOLLYWOOD MIRROR® Series.


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