Adonko Unveils Jim Iyke, Ini Edo, Uti Nwachukwu, Teddy A and others As Brand Ambassadors

Adonko Unveils Brand Ambassadors 

 
 
 
 

Adonko, a leading Bitters in the Nigerian market has recorded another milestone as Ambassadors for the brand were unveiled in Lagos recently.

 

 

Adonko Bitters is manufactured in Ghana by Adonko International Limited while the Ekulo Group of Companies, a multi-faceted  commodity manufacturing and distribution conglomerate, holds the sole franchise for its distribution in Nigeria.

A statement released in Lagos by Ekulo's Media Adviser, Ingram  Osigwe, named talented Nollywood actor, Jim Iyke as one of the Adonko brand Ambassadors.
Other top notch celebrits who were also made Adonko brand Ambassadors include Ini Edo,Uti Nwachukwu, Charles Okocha, Melvin Oduah, Victor AD and Teddy A.The unveiling, which according to Osigwe, "was colourful, full of glamour and panache and paraded a galaxy of Adonko stakeholders",  was anchored by Ghanaian actress and radio, TV host, Selly Gelly,the official signing took place at The Oriental Hotel, in Lekki on Thursday 13th February 2020.

The Ekulo image maker stressed that Adonko remains the best and synonymous with quality
Said Ingram: "We also wish to inform our esteemed customers that Adonko Bitters coming in through the Seaport is the same quality as the ones coming in through the border. 

We thank all Nigerians for their loyalty and patronage of Adonko Bitters"
Meanwhile, the brand ambassadors and some consumers interviewed at the event said they got so many health benefits from Adonko after consuming it, including system detoxification.
They spoke glowingly of Adonko and were unanimous on their endorsement of the Bitters.
According to them, unlike other Bitters, Adonko truely detoxifies and cleanses the system saying they were delighted to be part of Adonko story.

Jim Iyke was of the opinion that the way to go is Adonko when it comes to taking good care of the body system."It is high time we went back to the African roots and herbs, what our fore fathers used", he said
Adonko's Head of International Marketing,  Vincent Opare at the event said he was happy with the tremendous success Adonko is recording in the Nigerian market, adding that the brand Ambassadors would further boost Adonko's standing in the market.

Opare explained that the choice of the brand Ambassadors was carefully made and aimed at reaching the widest audiences and target market possible.

He assured teaming Adonko consumers of continued premium quality which the Bitters is known for.
“We are very excited to reach out to our core target audience through these amazing talents; it is a partnership that will be impactful, seeing that these ones have had excellent results in their different fields and the passion they put in their careers. One of the things we stand for as a brand is to create a bond with our customers and this I believe is one of the ways to do that.

The choice of these Ambassadors were carefully made in order to create a consistent connection between the customer and the brand.The brand Ambassadors have proven over the years that they have a distinct relationship with different categories of the target audience. To this end, they will individually represent the brand at different levels and maintain excellent relationships with key audiences. This will further create more presence for the brand amongst key consumers in the market.

Adonko Bitters is well taken in the Nigerian market and I believe with these new development, we are on the right track to creating amazing experiences with our partners, and consumers”, Opare said
Essentially, Adonko Bitters has been a major player in the herbal beverages sector, with its unique blend of herbal mixtures and alcohol. Many consumers have testified to the health benefits of the brand to the body.

Lovers of the Bitters say they drink Adonko for a variety of reasons including having anti-malaria properties, libido boosting, and helping ease of menstrual cramps amongst many others.
Adonko's history is rooted in the sole effort and ingenuity of a Master Mixologist, Agya Adonko.He is the brain behind the highly successful and finest herbal alcoholic beverage the whole  have come to know as Adonko Bitters.

The journey started in the 70s when as a young herbs enthusiast Agya Adonko set out  selling herbs on the streets of Kumasi, Accra and across Ghana.His herbal practise sought to help people with several ailments and diseases for decades.
He was always  interested in preserving such herbal concoctions in the form of alcoholic beverages. This was to give rise to Agya Adonko blending eleven different types of herbs carefully handpicked from many of Ghana’s virgin rainforests.
From 2015, he started blending the ultimate alcoholic herbal beverage in Ghana to great reviews from across the West African sub-region.
Adonko Bitters  has today gained global attention.It is currently found in shelves across the globe including many African countries: Nigeria, Togo, Benin, Ivory Coast, Burkina Faso, Liberia, Sierra Leone, South Africa among others.
Recently, the brand was certified in Germany for the Western Europe market.
Adonko comes in different variants namely Adonko Alcoholic Bitters, Adonko Tigernut and Ginger Spirit drink, Adonko 123 Alcoholic Bitters, and Adonko Prekese Alcoholic Bitters- all  available in Nigeria , and distributed exclusively by the  EKULO Group.