The internet is mobile: Nigeria tops the global ranking of mobile generated internet traffic, with South Africa third. This is the well-known legacy of poor infrastructure investment combined with deregulated economies creating rapid mass adoption
Video is the content queen: In developed markets the ubiquity of devices and high-speed networks, plus declining costs of memory, storage and computing power clearly indicate a different, user-driven media landscape. Almost all large social platforms have/are migrating to video led content. Average total Facebook link shares dipped below 30, image shares declined below 150 while video shares averaged between 500 and 600 (Jan to Jun 2016, source Buzzsumo).
This is the primary reason Facebook has again rejigged its algorithms to favour video. Snapchat’s meteoric rise is yet another indicator.
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