Nigeria’s news an entertainment mobile video app iPost Nigeria will make more Nigerians millionaires and billionaires in Africa’s biggest and largest Global System for Mobile Communications (GSM) market with over 125 million users of mobile phones and tablets.
For the first time in online video sharing news and entertainment, users are going to be earning 70% of the revenue from daily views of their various videos of events and incidents posted from wherever they are located in Nigeria and other parts of the world simply using the iPost Nigeria mobile video app on their mobile phones, tablets and PCs.
The Target Market
The primary target audience of iPost Nigeria are Nigerians in Nigeria, the most populous country in Africa with over 167 million people making the biggest and largest market in the continent for both online and offline products and services.
There are over 125 million users of mobile phones and tablets spending millions of naira daily on phone calls and text messages for mostly idle chats and gossip without making any money in return while making the GSM telecom operators richer by the day.
Nigerians spent an estimated N2.14trillion ($13.7b) on calls and text messages between January, 2011 and December, 2012 according to verified reports.
Nigerians are already spending over N1. 8 billion (about US$10 million) daily on online gambling as confirmed in a recent report by the News Agency of Nigeria (NAN). 60 million Nigerians placed bets on different matches daily across the country with each one spending an average of N3, 000. And they include the unemployed youths who need to find means of earning daily income for their survival and welfare.
On iPost Nigeria, everyone who knows how to use a GSM phone or tablet can record videos of events and incidents happening everyday in their respective locations and upload their videos instantly live to show and share their videos with millions of others.
- Users will pay as little as US$1 (for those outside Nigeria) or N100 (for those inside Nigeria) to view each video monetized on the Pay-Per-View Channel of iPost Nigeria.
- The users simply pay with their recharge cards on all GSM mobile networks with their mobile phones and tablets or with their credit cards on PCs.
Filmmakers and entertainers can premiere their movies and music videos on iPost Nigeria.
Imagine how much the most viewed Nigerian entertainer on YouTube, D’Banj would have made from the over 27 million views of his “Oliver Twist” video or how much the fantastic duo PSquare would have made from their over 22 million views of “Personally” and over 18 million views of "Onyinye" on YouTube if these videos were on an online platform like iPost Nigeria. But the most viewed Nigerian celebrity on YouTube, D’Banj and the most sensational twins in hip hop music in the world were not even nominated in the first ever YouTube Music Awards (YTMA) held at New York City's Pier 36 and were broadcast live at Youtube.com/YTMA. Some notable artists, including Arcade Fire, Pentatonix and Lindsey Stirling (collaboration), Tyler, The Creator, M.I.A., Lady Gaga and Eminem, performed.
iPost Nigeria which will offer them more than YouTube and hosted on our own media player will let D’Banj, PSquare, Davido, Whiz Kid and other popular entertainers to earn money from the daily views of their music videos 24/7 and they will even earn more when they have world premieres of their music videos on iPost Nigeria.
Nollywood movie producers and Nollywood stars will also earn more revenues from their videos on iPost Nigeria than they have ever earned on other news and entertainment channels on the internet.
Nollywood boosted the rebased Gross Domestic Product (GDP) of Nigeria to make the country Africa’s largest economy under “Motion pictures, sound recording and music production,” with a huge increase of N9 trillion in size. Analysts stated Nollywood made about N1.72 trillion in 2013.
Robert Orya, Managing Director, Nigerian Export-Import Bank (NEXIM), said last year, Nollywood ranked third globally in revenue. According to him, the revenue the film industry has generated in the last three years was between $300 million and $800 million. “The global film and entertainment industry generated about $90.6 billion revenue in 2010,” Orya explained, saying “the revenue increased to $102.7 billion in 2012. Most of these revenue streams are from theatrical distribution. North America contributed the largest market share of about 40 percent. Europe, Middle East and Africa accounted for 24 percent, Latin America 20 percent, and Asia Pacific made only 3 percent contribution.” ~ http://businessdayonline.com/2014/04/nollywood-springs-surprise-in-gdp-rebasing-leaps-to-n9trn/#.U9DJtkBx-wciPost Nigeria has been nominated and shortlisted for international awards and will be launched in October.
~ By Ekenyerengozi Michael Chima, Publisher/Editor of Nigerians Report Online, the NOLLYWOOD MIRROR® SERIES, Nollywood Digital, and other publications online and offline.
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